Author: Ayantunji Gbadamosi Publisher: Taylor & Francis ISBN: 1003836453 Category : Business & Economics Languages : en Pages : 297
Book Description
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations, and digital technology are inextricably linked. Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students’ learning. Each chapter includes ‘pause, plan, and practice (PPP)’ activities, as well as real-life case studies exploring digital consumption, digital consumer experiences, and digital trends across industries, from global companies such as Nike and McDonald’s to the digital transformation of SMEs. Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management, and Digital Marketing. This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank.
Author: Frank Lemser Publisher: BoD – Books on Demand ISBN: 3756845486 Category : Business & Economics Languages : en Pages : 112
Book Description
The product marketing textbook »Successful Go-To-Market« is the third book of the Open Product Management Workflow series. It also functions as the textbook for the certified product marketing training »Successful Go-to-Market«. Note: the tools and templates, which are mentioned in the book will be issued in the trainings, as their application will be explained and their usage is trained under guidance in practical examples. Additionally, you can also download the book »Successful Go-To-Market« for free in PDF format on pro-productmanagement.com. In a successful go-to-market, the energy and time invested in strategic and technical product development up to that point can be successfully crowned. However, all previous efforts can also simply fizzle out, resulting in significant additional costs for marketing and sales again if you neglect the go-to-market. You will learn in the book which hurdles have to be overcome, how to plan and organize a successful go-to-market in a repeatable way, so that your product marketing will crown the product development. Using the "SelfBackup" product example, which already served as an example in the previous textbooks "Strategic Product Management" and "Technical Product Management" according to the Open Product Management Workflow, you will again be shown step by step how successful planning proceeds. In the book "Successful Go-to-Market", you will learn about tools that help you identify the relevant and most efficient marketing measures. You will also learn how to coordinate marketing activities together with marketing and sales in a way that makes planning more accurate and predictable for sales, while reducing sales effort. Therefore, you will also learn how to know the best possible organization for successful product marketing and how to optimize the cooperation between departments. You will learn how the organization from product management to marketing and sales can increase success and use the available resources of personnel, time and money as effectively as possible. We recommend reading the basics of the book "Strategic Product Management", which sets the stage for the marketing' and sales measures in this book.
Author: Eli Hani Publisher: Cuvillier Verlag ISBN: 3736969511 Category : Languages : en Pages : 239
Book Description
Throughout the world, approximately 100 million new businesses start every year, 305 companies were established by 472 million entrepreneurs. Countries participating in the Global Entrepreneurship Monitor (GEM) comprise about 300 million people trying to establish approximately 150 million businesses. About 50 million new companies start every year. However, statistical data and research have shown that 50% of businesses with employees survive five years and 44% of businesses in the U.S.A. fail during their first five years. Statistical studies have shown that companies that have survived for more than five years act and relate to customer service and marketing as if they had established their businesses the day before. Each one has a different and changing marketing strategy according to market dynamics, but they all invest in digital marketing and exploit thefree resources available to them on social networks. Entrepreneurs lead companies and always find solutions to cope with challenges. This study identified the most important factors which are most influential on business success and examines how and to what extent each relates to business success so that company managers can wisely invest resources at their disposal and increase the chances of business success. With the research aim to develop an innovative marketing model guiding those entrepreneurs and company leaders to invest resources available to them in each component according to its level of influence on business success and thus increase companies’ chances of business success.
Author: Mithun Nandy Publisher: Taylor & Francis ISBN: 1000875288 Category : Business & Economics Languages : en Pages : 210
Book Description
India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision-making, and international marketing.
Author: Chris Anderton Publisher: SAGE ISBN: 1529787270 Category : Language Arts & Disciplines Languages : en Pages : 260
Book Description
This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.
Author: Ricky W. Griffin Publisher: Cengage AU ISBN: 017046542X Category : Business & Economics Languages : en Pages : 61
Book Description
Organisational Behaviour: Engaging People and Organisations is the only Organisational Behaviour text in the ANZ market to deliver a unique integrated learning model for the discipline and, incorporate a critical perspective to a mainstream approach. The integrative model takes a robust approach by encompassing five levels of analysis: environment, individual, groups, leadership and organisation and demonstrating how each relates to one another. It teaches a contemporary approach to Organisation Behaviour that aims to understand, rather than control, human behaviour in organisations. This EPAA award-winning resource explores the critical perspective in Organisational Behaviour, providing a more authentic learning experience for students. Instructor Resources include instructor manual, PowerPoints, Testbank and student solution manual.
Author: Sangram Vajre Publisher: IdeaPress Publishing ISBN: 9781940858951 Category : Consumers Languages : en Pages : 179
Book Description
Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?
Author: Tom Eisenmann Publisher: Currency ISBN: 0593137027 Category : Business & Economics Languages : en Pages : 370
Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Author: Norton Paley Publisher: Taylor & Francis ISBN: 1351409972 Category : Business & Economics Languages : en Pages : 446
Book Description
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Author: Carol J. Huston Publisher: Lippincott Williams & Wilkins ISBN: 1975193083 Category : Medical Languages : en Pages : 934
Book Description
Combining an equal focus on leadership and management with a proven experiential approach, Leadership Roles and Management Functions in Nursing: Theory and Application, 11th Edition, delivers the knowledge, understanding, and realistic leadership experience today’s students need to confidently transition to nursing practice. This best-selling text clarifies theoretical content with a wealth of application-based learning exercises that put students into nursing leadership roles and challenge them to think critically, solve problems, and make sound clinical decisions before embarking on their nursing careers. The updated 11th Edition reflects the latest evidence-based content and incorporates engaging online resources that help students establish a foundation for successful nursing practice in any role or clinical setting.
Author: Ayantunji Gbadamosi
Author: Frank Lemser
Author: Eli Hani
Author: Mithun Nandy
Author: Chris Anderton
Author: Ricky W. Griffin
Author: Sangram Vajre
Author: Tom Eisenmann
Author: Norton Paley
Author: Carol J. Huston