Market Information and Research in Fashion Management: Section 3, Market Information PDF Download

Author: Elizabeth Hirschman
Publisher: Marketing Classics Press
ISBN: 161311348X
Category : Business & Economics
Languages : en
Pages : 66

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Author: Elizabeth A. Richards
Publisher: Marketing Classics Press
ISBN: 1613112262
Category : Business & Economics
Languages : en
Pages : 119

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Author: Elizabeth Hirschman
Publisher: Marketing Classics Press
ISBN: 1613113463
Category : Business & Economics
Languages : en
Pages : 24

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Author: Elizabeth Hirschman
Publisher: Marketing Classics Press
ISBN: 1613113471
Category : Business & Economics
Languages : en
Pages : 26

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Author: Saura, Jose Ramon
Publisher: IGI Global
ISBN: 1799880052
Category : Business & Economics
Languages : en
Pages : 342

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In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Author: Vecchi, Alessandra
Publisher: IGI Global
ISBN: 1522501118
Category : Business & Economics
Languages : en
Pages : 899

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Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

Author: Elizabeth A. Richards
Publisher:
ISBN:
Category :
Languages : en
Pages : 110

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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 444

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Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 1132

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Serves as an index to Eric reports [microform].

Author: John Fahy
Publisher: McGraw Hill
ISBN: 1526849011
Category : Business & Economics
Languages : en
Pages : 435

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Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing • How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels • The role of brand communities, peer-to-peer marketing and social influencers • Both a Managerial and Consumer approach to marketing Key features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. • Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. • End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. • Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, Ireland David Jobber is Professor of Marketing at the University of Bradford School of Management, UK