Author: Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 440
Book Description
Market Coordination in the Development of the Cauca Valley Region-Colombia
Author: Market Coordination in the Development of the Cauca Valley Region-Colombia
Author: A.I.D. Research and Development Abstracts
Author: Publisher:
ISBN:
Category : Economic development
Languages : en
Pages : 1136
Book Description
The Marketing Environment (RLE Marketing)
Author: John A. DawsonPublisher: Routledge
ISBN: 1317647300
Category : Business & Economics
Languages : en
Pages : 380
Book Description
This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
Development Digest
Author: Publisher:
ISBN:
Category : Economic development
Languages : en
Pages : 536
Book Description
Area Handbook for Colombia
Author: Howard I. BlutsteinPublisher:
ISBN:
Category : Colombia
Languages : en
Pages : 536
Book Description
Manual descriptivo de la República de Colombia.
Development Research Digest
Author: Publisher:
ISBN:
Category : Economic development
Languages : en
Pages : 544
Book Description
Soviet Marketing and Economic Development
Author: Roger SkurskiPublisher: Springer
ISBN: 1349172995
Category : Business & Economics
Languages : en
Pages : 203
Book Description
Dynamics of Marketing in African Nations
Author: Sonny NwankwoPublisher: Bloomsbury Publishing USA
ISBN: 0313077061
Category : Business & Economics
Languages : en
Pages : 325
Book Description
Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.
Author: