Author: Gerald Jiro Hane
Publisher:
ISBN:
Category : Ceramic engineering
Languages : en
Pages : 580
Book Description
Research and Development Consortia in Innovation in Japan
Author: Gerald Jiro Hane
Publisher:
ISBN:
Category : Ceramic engineering
Languages : en
Pages : 580
Book Description
Publisher:
ISBN:
Category : Ceramic engineering
Languages : en
Pages : 580
Book Description
Markets and Hierarchies, Analysis and Antitrust Implications
Author: Oliver E. Williamson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
Book Description
Market and Hierarchies. Analysis and Antitrust Implications d'Oliver Williamson
Author: Encyclopaedia Universalis,
Publisher: Encyclopaedia Universalis
ISBN: 234100170X
Category : Business & Economics
Languages : fr
Pages : 15
Book Description
Bienvenue dans la collection Les Fiches de lecture d’Universalis Lorsqu’il publie, en 1975, son premier ouvrage, Market and Hierarchies, Oliver Williamson (né en 1932) a déjà un riche parcours. Une fiche de lecture spécialement conçue pour le numérique, pour tout savoir sur Market and Hierarchies. Analysis and Antitrust Implications d'Oliver Williamson Chaque fiche de lecture présente une œuvre clé de la littérature ou de la pensée. Cette présentation est couplée avec un article de synthèse sur l’auteur de l’œuvre. A propos de l’Encyclopaedia Universalis : Reconnue mondialement pour la qualité et la fiabilité incomparable de ses publications, Encyclopaedia Universalis met la connaissance à la portée de tous. Écrite par plus de 7 400 auteurs spécialistes et riche de près de 30 000 médias (vidéos, photos, cartes, dessins...), l’Encyclopaedia Universalis est la plus fiable collection de référence disponible en français. Elle aborde tous les domaines du savoir.
Publisher: Encyclopaedia Universalis
ISBN: 234100170X
Category : Business & Economics
Languages : fr
Pages : 15
Book Description
Bienvenue dans la collection Les Fiches de lecture d’Universalis Lorsqu’il publie, en 1975, son premier ouvrage, Market and Hierarchies, Oliver Williamson (né en 1932) a déjà un riche parcours. Une fiche de lecture spécialement conçue pour le numérique, pour tout savoir sur Market and Hierarchies. Analysis and Antitrust Implications d'Oliver Williamson Chaque fiche de lecture présente une œuvre clé de la littérature ou de la pensée. Cette présentation est couplée avec un article de synthèse sur l’auteur de l’œuvre. A propos de l’Encyclopaedia Universalis : Reconnue mondialement pour la qualité et la fiabilité incomparable de ses publications, Encyclopaedia Universalis met la connaissance à la portée de tous. Écrite par plus de 7 400 auteurs spécialistes et riche de près de 30 000 médias (vidéos, photos, cartes, dessins...), l’Encyclopaedia Universalis est la plus fiable collection de référence disponible en français. Elle aborde tous les domaines du savoir.
Launch! Advertising and Promotion in Real Time
Author: Michael Solomon
Publisher: Flat World Knowledge
ISBN: 0982043023
Category : Advertising
Languages : en
Pages : 316
Book Description
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Publisher: Flat World Knowledge
ISBN: 0982043023
Category : Advertising
Languages : en
Pages : 316
Book Description
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Knowledge, Networks and Power
Author: U. Holm
Publisher: Springer
ISBN: 1137508825
Category : Business & Economics
Languages : en
Pages : 472
Book Description
This book presents more than four decades of research in international business at the Department of Business Studies, Uppsala University. Gradually, this research has been recognized as 'The Uppsala School'. The work in Uppsala over the years reflects a broad palette of issues and approaches.
Publisher: Springer
ISBN: 1137508825
Category : Business & Economics
Languages : en
Pages : 472
Book Description
This book presents more than four decades of research in international business at the Department of Business Studies, Uppsala University. Gradually, this research has been recognized as 'The Uppsala School'. The work in Uppsala over the years reflects a broad palette of issues and approaches.
Global Entrepreneurship
Author: Timothy M. Devinney
Publisher: Emerald Group Publishing
ISBN: 1786354837
Category : Business & Economics
Languages : en
Pages : 339
Book Description
The role that small- and medium-sized enterprises (SMEs) play in the economic development and growth of cities, regions and nations has been an increasing subject of debate and study for the last half century. This volume focuses on the opportunities and challenges that entrepreneurs and SMEs face in a world of global competition.
Publisher: Emerald Group Publishing
ISBN: 1786354837
Category : Business & Economics
Languages : en
Pages : 339
Book Description
The role that small- and medium-sized enterprises (SMEs) play in the economic development and growth of cities, regions and nations has been an increasing subject of debate and study for the last half century. This volume focuses on the opportunities and challenges that entrepreneurs and SMEs face in a world of global competition.
The Nature of the Firm
Author: Oliver E. Williamson
Publisher: Oxford University Press, USA
ISBN: 9780195083569
Category : Business & Economics
Languages : en
Pages : 260
Book Description
This volume features a series of essays which arose from a conference on economics, addressing the question: what is the nature of the firm in economic analysis? This paperback edition includes the Nobel Lecture of R.N. Case.
Publisher: Oxford University Press, USA
ISBN: 9780195083569
Category : Business & Economics
Languages : en
Pages : 260
Book Description
This volume features a series of essays which arose from a conference on economics, addressing the question: what is the nature of the firm in economic analysis? This paperback edition includes the Nobel Lecture of R.N. Case.
Small and Medium-sized Enterprises and the Global Economy
Author: Gerald I. Susman
Publisher: Edward Elgar Publishing
ISBN: 1847204430
Category : Business & Economics
Languages : en
Pages : 359
Book Description
Globalization has jarred the traditional role and competitiveness of small- and medium-sized enterprises. This masterful volume comprises leading scholars, policy makers and business leaders who have new insights and strategies for SMEs creating opportunities rather than being victims of globalization. The result is a breakthrough in our understanding of entrepreneurship in the global context. David B. Audretsch, Indiana University, Bloomington, US and WHU, Germany Small and medium-sized enterprises (SMEs) often have difficulty competing in the global economy unless they collaborate with domestic or foreign partners or with public sector organizations. This book addresses the resource leverage and innovation challenges that increased global trade represents for SMEs. In doing so, it explores how SMEs can become more competitive at home and in foreign markets as stand-alone firms or as members of supplier and customer networks. SMEs are turning increasingly to innovation as a source of competitive advantage in order to protect their home markets and participate in expanding foreign markets. The contributors to this volume leading experts in entrepreneurship, innovation, and international business provide in-depth coverage of the most compelling issues facing SMEs. These include: innovation as a competitive strategy, network dynamics, ways to leverage technology, internationalization, and the role of the public sector in helping SMEs to overcome resource deficiencies. This comprehensive look at SMEs in the global marketplace will be of great interest to academics who study entrepreneurship, innovation, or international business, officials from public sector agencies with responsibility for helping SMEs to internationalize and become more innovative, and senior executives of SMEs or executives of larger companies who are considering collaboration with SMEs.
Publisher: Edward Elgar Publishing
ISBN: 1847204430
Category : Business & Economics
Languages : en
Pages : 359
Book Description
Globalization has jarred the traditional role and competitiveness of small- and medium-sized enterprises. This masterful volume comprises leading scholars, policy makers and business leaders who have new insights and strategies for SMEs creating opportunities rather than being victims of globalization. The result is a breakthrough in our understanding of entrepreneurship in the global context. David B. Audretsch, Indiana University, Bloomington, US and WHU, Germany Small and medium-sized enterprises (SMEs) often have difficulty competing in the global economy unless they collaborate with domestic or foreign partners or with public sector organizations. This book addresses the resource leverage and innovation challenges that increased global trade represents for SMEs. In doing so, it explores how SMEs can become more competitive at home and in foreign markets as stand-alone firms or as members of supplier and customer networks. SMEs are turning increasingly to innovation as a source of competitive advantage in order to protect their home markets and participate in expanding foreign markets. The contributors to this volume leading experts in entrepreneurship, innovation, and international business provide in-depth coverage of the most compelling issues facing SMEs. These include: innovation as a competitive strategy, network dynamics, ways to leverage technology, internationalization, and the role of the public sector in helping SMEs to overcome resource deficiencies. This comprehensive look at SMEs in the global marketplace will be of great interest to academics who study entrepreneurship, innovation, or international business, officials from public sector agencies with responsibility for helping SMEs to internationalize and become more innovative, and senior executives of SMEs or executives of larger companies who are considering collaboration with SMEs.
Re-Forming Capitalism
Author: Wolfgang Streeck
Publisher: OUP Oxford
ISBN: 0191614459
Category : Business & Economics
Languages : en
Pages : 320
Book Description
Wolfgang Streeck has written extensively on comparative political economy and institutional theory. In this book he addresses some of the key issues in this field: the role of history in institutional analysis, the dynamics of slow institutional change, the limitations of rational design and economic-functionalist explanations of institutional stability, and the recurrent difficulties of restraining the effects of capitalism on social order. In the classification of the 'Varieties of Capitalism' school, Germany has always been taken as the chief exemplar of a 'European', coordinated market economy. Streeck explores to what extent Germany actually conforms to this description. His argument is supported by original empirical research on wage-setting and wage structure, the organization of business and labor in business associations and trade unions, social policy, public finance, and corporate governance. From this evidence, Bringing Capitalism Back In traces the current liberalization of the postwar economy of democratic capitalism by means of an historically-grounded approach to institutional change. This is an important book in comparative political economy and key reading across the social sciences for academics, researchers, and advanced students of Political Economy, Sociology, comparative business systems.
Publisher: OUP Oxford
ISBN: 0191614459
Category : Business & Economics
Languages : en
Pages : 320
Book Description
Wolfgang Streeck has written extensively on comparative political economy and institutional theory. In this book he addresses some of the key issues in this field: the role of history in institutional analysis, the dynamics of slow institutional change, the limitations of rational design and economic-functionalist explanations of institutional stability, and the recurrent difficulties of restraining the effects of capitalism on social order. In the classification of the 'Varieties of Capitalism' school, Germany has always been taken as the chief exemplar of a 'European', coordinated market economy. Streeck explores to what extent Germany actually conforms to this description. His argument is supported by original empirical research on wage-setting and wage structure, the organization of business and labor in business associations and trade unions, social policy, public finance, and corporate governance. From this evidence, Bringing Capitalism Back In traces the current liberalization of the postwar economy of democratic capitalism by means of an historically-grounded approach to institutional change. This is an important book in comparative political economy and key reading across the social sciences for academics, researchers, and advanced students of Political Economy, Sociology, comparative business systems.
The Eclectic Paradigm
Author: John Cantwell
Publisher: Springer
ISBN: 1137544716
Category : Business & Economics
Languages : en
Pages : 278
Book Description
To help to promote a greater conversation between those interested in the theoretical explanation of IB activities from various different backgrounds or starting points, this book offers a special Collection of JIBS articles which concern the foundations and the application of the eclectic paradigm.
Publisher: Springer
ISBN: 1137544716
Category : Business & Economics
Languages : en
Pages : 278
Book Description
To help to promote a greater conversation between those interested in the theoretical explanation of IB activities from various different backgrounds or starting points, this book offers a special Collection of JIBS articles which concern the foundations and the application of the eclectic paradigm.