The Marketing Accountability Imperative PDF Download

Author: Michael Dunn
Publisher: John Wiley and Sons
ISBN: 0470443812
Category : Business & Economics
Languages : en
Pages : 520

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Book Description
Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.

Author: Benjamin Wann
Publisher:
ISBN: 9781737062400
Category :
Languages : en
Pages : 418

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Book Description
Organizations continue to struggle achieving their strategies. Although organizations and industries can identify what needs to change, most strategy-execution efforts fail. Those strategy executions that don't fail outright will limp forward. Staggering price tags, incomplete deliverables, and a demoralized workforce usually lie in the wake of many change efforts.Not that this is a new problem, but the pace of competition and innovation today has substantially raised the stakes of the game. What worked yesterday may not work today, and an organization needs to be dynamic enough to choose new courses of action and make them a reality. Enough already. Closing the strategy execution gap starts by acknowledging that execution is a distinctive discipline and skillset built over time.By learning how to set better targets, align resources, lead at all levels, deliver results, and build controls around processes, we learn to build a system that ensures what gets done, stays done.

Author: Nathaniel Palmer
Publisher: Future Strategies Inc.
ISBN: 0984976442
Category : Business & Economics
Languages : en
Pages : 235

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Book Description
Highly predictable work is easy to support using traditional programming techniques, while unpredictable work cannot be accurately scripted in advance, and thus requires the involvement of the knowledge workers themselves. The core element of Adaptive Case Management (ACM) is the support for real-time decision-making by knowledge workers. How Knowledge Workers Get Things Done describes the work of managers, decision makers, executives, doctors, lawyers, campaign managers, emergency responders, strategist, and many others who have to think for a living. These are people who figure out what needs to be done, at the same time that they do it, and there is a new approach to support this presents the logical starting point for understanding how to take advantage of ACM. Keith Swenson points out, "We are seeing a fundamental shift in our workforce, and in the ways they need to be managed. Not only are companies engaging their customers in new ways, but managers are engaging workers in similarly transformed ways." In award-winning case studies covering industries as a diverse as law enforcement, transportation, insurance, banking, state services, and healthcare, you will find instructive examples for how to transform your own organization. This important book follows the ground-breaking ACM publications, Taming the Unpredictable and Mastering the Unpredictable and provides important papers by thought-leaders in this field, together with practical examples, detailed ACM case studies and product reviews.

Author: Eureka
Publisher: Eureka
ISBN:
Category : Business & Economics
Languages : en
Pages : 21

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Book Description
Summary, Analysis & Review of David Allen's Getting Things Done by Eureka Preview: Getting Things Done by David Allen is the revised second edition of a book on organization and productivity originally published in 2001. Allen takes readers through the implementation of his method for personal and professional productivity, beginning with the various messy piles of incomplete tasks many people have lying around and creating structured, trustworthy systems for capturing new tasks and deciding on the next action to take. The method begins with an overview of the five steps for structuring workflow: capture, clarify, organize, reflect, and engage. Then new principles and processes are introduced, including the four criteria for choosing which action to take on next, the threefold model for evaluating what work must be done, and the six levels, or horizons, for reviewing a task. The methods make considerable use of lists, physical inboxes, and folders. By the end of the book, the reader will have all the tools to create systems, files, and lists necessary to carry out their day-to-day projects with fewer things falling through the cracks and less anxiety over what has fallen behind or gone undone. This companion to Getting Things Done includes: Overview of the book Important People Key Takeaways Analysis of Key Takeaways

Author: Anthony W. Ulwick
Publisher:
ISBN: 9780990576747
Category :
Languages : en
Pages :

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Book Description
Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.

Author: Richard M.S. Wilson
Publisher: Routledge
ISBN: 1136362525
Category : Business & Economics
Languages : en
Pages : 888

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Book Description
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Author: Richard M.S. Wilson
Publisher: Routledge
ISBN: 1136435255
Category : Business & Economics
Languages : en
Pages : 544

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Book Description
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures

Author: Stephen Dann
Publisher: Bloomsbury Publishing
ISBN: 023036473X
Category : Business & Economics
Languages : en
Pages : 488

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Book Description
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

Author: Project Management Institute PMI
Publisher: Project Management Institute
ISBN: 1628258098
Category : Study Aids
Languages : en
Pages : 183

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Book Description
Business Analysis for Practitioners: A Practice Guide provides practical resources to tackle the project-related issues associated with requirements and business analysis— and addresses a critical need in the industry for more guidance in this area. The practice guide begins by describing the work of business analysis. It identifies the tasks that are performed, in addition to the essential knowledge and skills needed to effectively perform business analysis on programs and projects.

Author: Roger Strathausen
Publisher: Apress
ISBN: 1484217489
Category : Business & Economics
Languages : en
Pages : 134

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Book Description
Answer the questions that arise when managers and workers need to adjust to unfamiliar leadership roles and rules in flattened organizational forms. Leading When You’re Not the Boss provides a conceptual framework that you can apply when assessing your own organizations and work. The book discusses the underlying ideas necessary for a shift from a culture of hierarchies to one of relationships and the establishment of intrapreneurial and holistic work environments. This book supports the trend in many corporations toward flattening parts of their traditional top–down hierarchical management systems into more egalitarian, democratized, and distributed organizational forms. It analyzes the weaknesses of "management" culture at a time of ever more rapid change and complexity in the business world and illustrates how flattened organizational units increase agility, innovation, and efficacy. Moreover, it discusses how individuals can exercise effective leadership despite lacking the command-and-control authority of conventional bosses and ways for organizations to cultivate effective "post-management" cultures. Especially in the technology sector, large projects have become too complex to be mastered by any single leader. Drawing on his experience as a senior manager and executive consultant for a number of Fortune Global 500 companies, Roger Strathausen analyzes the situations and benefits that motivate companies to adopt flattened organizational forms. He shows that empowering a multi-talented group to manage itself by horizontal cooperation can deliver products with more speed, efficiency, innovation, and nimbleness than a solo boss could, while yielding higher employee productivity and retention rates. With an entertaining mix of real-world examples and an episodic HBR-style fictitious case study, the author illustrates throughout the book how his leadership lessons can be serviceable only when intelligently tailored to the dynamic complexities of specific situations, including the personalities and competencies of the people involved. What You'll Learn How to tailor the techniques of shared leadership to specific business situations rather than treating them as iron rules How to flourish in nonhierarchical and ambiguously-hierarchical organizational contexts that encourage individual initiative for the joint benefit of the enterprise and personal professional growth How success and fulfillment at work are enhanced by organizational forms in which participants assess the situational relevance of their respective talents and actively apply them to group objectives in lateral cooperation with peers, as opposed to passively receiving orders from appointed bosses Who This Book Is For The primary readerships for this book are business leaders and managers at all levels in corporations and non-managerial professionals who work in self-directed teams. The secondary readerships are practitioners, consultants, and academics interested in the topics of human resources, organizational design, and the future of work.