Market Analysis of the Solar Energy Industry PDF Download

Author: Solar Energy Industries Association
Publisher:
ISBN:
Category : Solar energy industries
Languages : en
Pages : 66

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Author: Philip G. Jordan
Publisher: Academic Press
ISBN: 0123977681
Category : Business & Economics
Languages : en
Pages : 159

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Book Description
This groundbreaking new book features holistic coverage of technological breakthroughs, financing trends, workforce development issues, and comparative regional case studies in solar energy. It provides a global bird's-eye view of the industry for scientists, engineers, business leaders, and policymakers — anyone seriously engaged in the rapidly evolving field of solar energy. The expert author's analysis includes primary data from the first comprehensive solar industry survey conducted in the United States, insights from key thought leaders in the energy sector, and case studies from international leaders in solar development. Solar Energy Markets examines six key drivers of the solar industry: 1) a new culture of environmentalism; 2) policy and markets; 3) financing and venture capital; 4) economics and cost-competitiveness; 5) innovation; and 6) labor. In a field too often marked by divisive over-specialization, this resource provides invaluable context, demonstrating how the solar field's innovative triumphs and inherent challenges play out in the real global marketplace. - Analyzes key drivers of the solar industry at international, national and local levels - Synthesizes the first comprehensive surveys of the U.S. solar industry - Uniquely ties together technological innovation with market implications for engineers, business leaders and policymakers alike - Examines the evolving role of China in global solar markets

Author:
Publisher:
ISBN:
Category :
Languages : de
Pages : 62

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Author: International Renewable Energy Agency IRENA
Publisher: International Renewable Energy Agency (IRENA)
ISBN: 9292602128
Category : Technology & Engineering
Languages : en
Pages : 289

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Book Description
This report analyses the regional energy landscape, potential and costs, policy and investment needs, and expected socio-economic impact from a shift to renewables.

Author: Travis Bradford
Publisher: MIT Press
ISBN: 0262261928
Category : Science
Languages : en
Pages : 255

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Book Description
An innovative analysis that shows how the shift to solar energy—in particular, the use of photovoltaic cells—is both economically advantageous and inevitable, and will rival the information and communication technologies revolution in its transformative effects. In Solar Revolution, fund manager and former corporate buyout specialist Travis Bradford argues—on the basis of standard business and economic forecasting models—that over the next two decades solar energy will increasingly become the best and cheapest choice for most electricity and energy applications. Solar Revolution outlines the path by which the transition to solar technology and sustainable energy practices will occur. Developments in the photovoltaic (PV) industry over the last ten years have made direct electricity generation from PV cells a cost-effective and feasible energy solution, despite the common view that PV technology appeals only to a premium niche market. Bradford shows that PV electricity today has become the choice of hundreds of thousands of mainstream homeowners and businesses in many markets worldwide, including Japan, Germany, and the American Southwest. Solar energy will eventually be the cheapest source of energy in nearly all markets and locations because PV can bypass the aging and fragile electricity grid and deliver its power directly to the end user, fundamentally changing the underlying economics of energy. As the scale of PV production increases and costs continue to decline at historic rates, demand for PV electricity will outpace supply of systems for years to come. Ultimately, the shift from fossil fuels to solar energy will take place not because solar energy is better for the environment or energy security, or because of future government subsidies or as yet undeveloped technology. The solar revolution is already occurring through decisions made by self-interested energy users. The shift to solar energy is inevitable and will be as transformative as the last century's revolutions in information and communication technologies.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 67

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This thesis is a discussion of solar energy technology, the current global and United States markets, the role of government legislation and policy as a driver of growth, the forms in which the technology is used, and the future outlook of the sector, specifically in California. Considerable focus is given to government policy and how it plays a critical role in not only the survival of solar energy, but also its development. Solar technology has been in existence for decades, but its benefits to the energy market and the environment have captured the attention of the public and government agencies in recent years. A serious commitment by federal and state governments, in the form of supporting policy and financial incentives, is critical for future development of solar and renewable energy technologies.

Author: Shanshan Ren
Publisher: GRIN Verlag
ISBN: 3656139512
Category : Business & Economics
Languages : en
Pages : 62

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Book Description
Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Highschool of Amsterdam (HES Hogeschool voor Economische Studies), course: Marketing, language: English, abstract: Problem statement Solar products have been used more often in people’s daily life with the development of technology. From year 2005, Chinese companies accelerated their development of solar panels. Even China government has started promoting companies to develop solar technology and use solar products. Many companies and factories are producing and selling the solar panels. But there are no more than 20 factories that produce solar panel frames, and less than 40 companies that sell solar frame only. In fact, the whole world is getting more interested in solar panel applications, thus the demand for solar panels is increasing as well. As all we know each solar panel needs one solar frame, a higher demand for solar panel means a higher demand for solar frames, as a result, the current demand for solar frames exceeds of its supplies. Thus, Joyance, a Bedding company, wants to conduct some marketing research about German solar frame’s market to decide if it should enter into the German market. This dissertation aims to find out if Joyance should enter into solar frame market and how to enter by the external and internal analysis? Abstract This thesis describes analyses and evaluates Joyance’s strategy to enter the German market for solar panel frames. Joyance originally is a manufacturer of bed-frames. On the basis of external and internal analysis this thesis focuses on the general decision to enter the German market by using five-force, SWOT, DOWS and marketing matrix analysis. The external analysis shows that the demand of German market for solar panel frames is significant. Our research shows that the market size of solar panel frame is around 47 million Euros in 2010 and is still growing. It is mainly due to the stimulation by Germany government. The main suppliers for German market are Chinese solar frame manufactories and wholesalers due to its cheap price and relatively good quality. The five-force analysis shows German market is attractive due to its low threats for substitute products, low entry barriers, medium bargaining power for suppliers and buyers, and medium industry rivalry. By using SWOT analysis, 4P marketing mix, Porter’s generic strategies, Ansoff”s marketing matrix and Kotler’s STP, we figure out Joyance should enter Germany market as a wholesaler by targeting the SME of retailers and installation companies. Its .... Finally,... TABLE OF CONTENTS PROBLEM STATEMENT 3 ABSTRACT 4 1.INTRODUCTION 5 2.EXTERNAL ANALYSES 7

Author: International Renewable Energy Agency IRENA
Publisher: International Renewable Energy Agency (IRENA)
ISBN: 9292602098
Category : Technology & Engineering
Languages : en
Pages : 304

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Book Description
This report explores the prospects for renewables to diversify national economies and the combined GCC energy mix, while helping the region meet climate goals and contribute to the 2030 Agenda for Sustainable Development.

Author: Shanshan Ren
Publisher: GRIN Verlag
ISBN: 3656139385
Category : Business & Economics
Languages : en
Pages : 69

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Book Description
Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Highschool of Amsterdam (HES Hogeschool voor Economische Studies), course: Marketing, language: English, abstract: Problem statement Solar products have been used more often in people's daily life with the development of technology. From year 2005, Chinese companies accelerated their development of solar panels. Even China government has started promoting companies to develop solar technology and use solar products. Many companies and factories are producing and selling the solar panels. But there are no more than 20 factories that produce solar panel frames, and less than 40 companies that sell solar frame only. In fact, the whole world is getting more interested in solar panel applications, thus the demand for solar panels is increasing as well. As all we know each solar panel needs one solar frame, a higher demand for solar panel means a higher demand for solar frames, as a result, the current demand for solar frames exceeds of its supplies. Thus, Joyance, a Bedding company, wants to conduct some marketing research about German solar frame's market to decide if it should enter into the German market. This dissertation aims to find out if Joyance should enter into solar frame market and how to enter by the external and internal analysis? Abstract This thesis describes analyses and evaluates Joyance's strategy to enter the German market for solar panel frames. Joyance originally is a manufacturer of bed-frames. On the basis of external and internal analysis this thesis focuses on the general decision to enter the German market by using five-force, SWOT, DOWS and marketing matrix analysis. The external analysis shows that the demand of German market for solar panel frames is significant. Our research shows that the market size of solar panel frame is around 47 million Euros in 2010 and is still growing. It is mainly due to the stimulation b

Author: Christian Biewald
Publisher: GRIN Verlag
ISBN: 3656480796
Category : Business & Economics
Languages : en
Pages : 23

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Research Paper (postgraduate) from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Cape Town, language: English, abstract: One of the current megatrends that developed during the last years was the increasing global demand for energy due to a continuous economic growth in the emerging markets. As a consequence, the availability of natural resources declines steadily. Therefore renewable and sustainable energies like solar, wind or water technologies become more and more important, both in industrialized and emerging markets. As a specialized manufacturer for renewable energy systems, Diehl Controls is established in the European market for building up energy-efficient solar energy plants. With regards to the company’s growth strategy, emerging markets have become increasingly important, as high market potentials are estimated for countries like South Africa. Therefore, the following term paper describes the development of a marketing plan for Diehl Controls in order to enter the South African solar energy market. Based on an environmental and strategic analysis, the marketing plan concentrates on the SAVE model to describe the strategic implications for the company.