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Author: Edgar Cabanas Publisher: Polity ISBN: 9781509537884 Category : Social Science Languages : en Pages : 0
Book Description
The imperative of happiness dictates the conduct and direction of our lives. There is no escape from the tyranny of positivity. But is happiness the supreme good that all of us should pursue? So says a new breed of so-called happiness experts, with positive psychologists, happiness economists and self-development gurus at the forefront. With the support of influential institutions and multinational corporations, these self-proclaimed experts now tell us what governmental policies to apply, what educational interventions to make and what changes we must undertake in order to lead more successful, more meaningful and healthier lives. With a healthy scepticism, this book documents the powerful social impact of the science and industry of happiness, arguing that the neoliberal alliance between psychologists, economists and self-development gurus has given rise to a new and oppressive form of government and control in which happiness has been woven into the very fabric of power.
Author: Edgar Cabanas Publisher: Polity ISBN: 9781509537884 Category : Social Science Languages : en Pages : 0
Book Description
The imperative of happiness dictates the conduct and direction of our lives. There is no escape from the tyranny of positivity. But is happiness the supreme good that all of us should pursue? So says a new breed of so-called happiness experts, with positive psychologists, happiness economists and self-development gurus at the forefront. With the support of influential institutions and multinational corporations, these self-proclaimed experts now tell us what governmental policies to apply, what educational interventions to make and what changes we must undertake in order to lead more successful, more meaningful and healthier lives. With a healthy scepticism, this book documents the powerful social impact of the science and industry of happiness, arguing that the neoliberal alliance between psychologists, economists and self-development gurus has given rise to a new and oppressive form of government and control in which happiness has been woven into the very fabric of power.
Author: David Lewis Publisher: New Year Publishing ISBN: 1935547372 Category : Business & Economics Languages : en Pages : 154
Book Description
Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory: buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.
Author: Gary P. Pisano Publisher: Harvard Business Press ISBN: 1422187543 Category : Business & Economics Languages : en Pages : 186
Book Description
Manufacturing’s central role in global innovation Companies compete on the decisions they make. For years—even decades—in response to intensifying global competition, companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once manufacturing capabilities go away, so does much of the ability to innovate and compete. Manufacturing, it turns out, really matters in an innovation-driven economy. In Producing Prosperity, Harvard Business School professors Gary Pisano and Willy Shih show the disastrous consequences of years of poor sourcing decisions and underinvestment in manufacturing capabilities. They reveal how today’s undervalued manufacturing operations often hold the seeds of tomorrow’s innovative new products, arguing that companies must reinvest in new product and process development in the US industrial sector. Only by reviving this “industrial commons” can the world’s largest economy build the expertise and manufacturing muscle to regain competitive advantage. America needs a manufacturing renaissance—for restoring itself, and for the global economy as a whole. This will require major changes. Pisano and Shih show how company-level choices are key to the sustained success of industries and economies, and they provide business leaders with a framework for understanding the links between manufacturing and innovation that will enable them to make better outsourcing decisions. They also detail how government must change its support of basic and applied scientific research, and promote collaboration between business and academia. For executives, policymakers, academics, and innovators alike, Producing Prosperity provides the clearest and most compelling account yet of how the American economy lost its competitive edge—and how to get it back.
Author: William Winchell Publisher: Society of Manufacturing Engineers ISBN: 0872634744 Category : Technology & Engineering Languages : en Pages : 214
Book Description
For the experienced manufacturing professional, the book offers a review of inspection and measurement concepts, and some new insights into the subject. For those new to inspection and measurement, the text will help them grasp the technology involved and the methods for effectively planning applications.
Author: Helmi A. Youssef Publisher: CRC Press ISBN: 1000915662 Category : Technology & Engineering Languages : en Pages : 972
Book Description
This new edition textbook provides comprehensive knowledge and insight into various aspects of manufacturing technology, processes, materials, tooling, and equipment. Its main objective is to introduce the grand spectrum of manufacturing technology to individuals who will be involved in the design and manufacturing of finished products and to provide them with basic information on manufacturing technologies. Manufacturing Technology: Materials, Processes, and Equipment, Second Edition, is written in a descriptive manner, where the emphasis is on the fundamentals of the process, its capabilities, typical applications, advantages, and limitations. Mathematical modeling and equations are used only when they enhance the basic understanding of the material dealt with. The book is a fundamental textbook that covers all the manufacturing processes, materials, and equipment used to convert the raw materials to a final product. It presents the materials used in manufacturing processes and covers the heat treatment processes, smelting of metals, and other technological processes such as casting, forming, powder metallurgy, joining processes, and surface technology. Manufacturing processes for polymers, ceramics, and composites are also covered. The book also covers surface technology, fundamentals of traditional and nontraditional machining processes, numerical control of machine tools, industrial robots and hexapods, additive manufacturing, and industry 4.0 technologies. The book is written specifically for undergraduates in industrial, manufacturing, mechanical, and materials engineering disciplines of the second to fourth levels to cover complete courses of manufacturing technology taught in engineering colleges and institutions all over the world. It also covers the needs of production and manufacturing engineers and technologists participating in related industries where it is expected to be part of their professional library. Additionally, the book can be used by students in other disciplines concerned with design and manufacturing, such as automotive and aerospace engineering.
Author: Beth Macy Publisher: Little, Brown ISBN: 0316231568 Category : Biography & Autobiography Languages : en Pages : 469
Book Description
The instant New York Times bestseller about one man's battle to save hundreds of jobs by demonstrating the greatness of American business. The Bassett Furniture Company was once the world's biggest wood furniture manufacturer. Run by the same powerful Virginia family for generations, it was also the center of life in Bassett, Virginia. But beginning in the 1980s, the first waves of Asian competition hit, and ultimately Bassett was forced to send its production overseas. One man fought back: John Bassett III, a shrewd and determined third-generation factory man, now chairman of Vaughan-Bassett Furniture Co, which employs more than 700 Virginians and has sales of more than $90 million. In Factory Man, Beth Macy brings to life Bassett's deeply personal furniture and family story, along with a host of characters from an industry that was as cutthroat as it was colorful. As she shows how he uses legal maneuvers, factory efficiencies, and sheer grit and cunning to save hundreds of jobs, she also reveals the truth about modern industry in America.
Author: Gary Greenberg Publisher: Simon and Schuster ISBN: 141657008X Category : Psychology Languages : en Pages : 450
Book Description
Am I depressed or just unhappy? In the last two decades, antidepressants have become staples of our medicine cabinets—doctors now write 120 million prescriptions annually, at a cost of more than 10 billion dollars. At the same time, depression rates have skyrocketed; twenty percent of Americans are now expected to suffer from it during their lives. Doctors, and drug companies, claim that this convergence is a public health triumph: the recognition and treatment of an under-diagnosed illness. Gary Greenberg, a practicing therapist and longtime depressive, raises a more disturbing possibility: that the disease has been manufactured to suit (and sell) the cure. Greenberg draws on sources ranging from the Bible to current medical journals to show how the idea that unhappiness is an illness has been packaged and sold by brilliant scientists and shrewd marketing experts—and why it has been so successful. Part memoir, part intellectual history, part exposé—including a vivid chronicle of his participation in a clinical antidepressant trial—Manufacturing Depression is an incisive look at an epidemic that has changed the way we have come to think of ourselves.
Author: Robert H. Hayes Publisher: Simon and Schuster ISBN: 0029142113 Category : Industries Languages : en Pages : 456
Book Description
Writing for general managers, the authors go beyond manufacturing structural decisions to actually changing the infrastructure of a manufacturing company--the leadership and vision, the policies and practices that are vital to creating superior factories and a dynamic learning continuum.
Author: Sowande M Mustakeem Publisher: University of Illinois Press ISBN: 0252098994 Category : Social Science Languages : en Pages : 433
Book Description
Most times left solely within the confine of plantation narratives, slavery was far from a land-based phenomenon. This book reveals for the first time how it took critical shape at sea. Expanding the gaze even more deeply, the book centers how the oceanic transport of human cargoes--infamously known as the Middle Passage--comprised a violently regulated process foundational to the institution of bondage. Sowande' Mustakeem's groundbreaking study goes inside the Atlantic slave trade to explore the social conditions and human costs embedded in the world of maritime slavery. Mining ship logs, records and personal documents, Mustakeem teases out the social histories produced between those on traveling ships: slaves, captains, sailors, and surgeons. As she shows, crewmen manufactured captives through enforced dependency, relentless cycles of physical, psychological terror, and pain that led to the the making--and unmaking--of enslaved Africans held and transported onboard slave ships. Mustakeem relates how this process, and related power struggles, played out not just for adult men, but also for women, children, teens, infants, nursing mothers, the elderly, diseased, ailing, and dying. Mustakeem offers provocative new insights into how gender, health, age, illness, and medical treatment intersected with trauma and violence transformed human beings into the world's most commercially sought commodity for over four centuries.
Author: Edgar Cabanas
Author: Edgar Cabanas
Author: David Lewis
Author: Stephen S. Cohen
Author: Gary P. Pisano
Author: William Winchell
Author: Helmi A. Youssef
Author: Beth Macy
Author: Gary Greenberg
Author: Robert H. Hayes
Author: Sowande M Mustakeem