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Author: Hermann Zapf Publisher: Cambridge, Mass : M.I.T. Press ISBN: Category : Art Languages : en Pages : 264
Book Description
One hundred typographic pages are exhibited in this book, consisting of alphabets and quotations printed in various type styles. The quotations selected by the author concern types and printing, are from the past and the present, and are in 16 languages (translations are provided). Hermann Zapf is a noted type designer and he himself originally devised many of the type faces used here. Other faces were taken from the fonts of the Stempel foundry in Frankfurt/Main and historic faces came from that foundry's archives. The author has also designed the page layouts, choosing for this manual a horizontal format. The purpose of the manual is "to show the myriad possibilities of the expressiveness and beauty of type, whether individually or in massed text, by the use of purely typographic means." The original English edition of this work was limited to 1000 copies. In making it available to a larger audience, Paul Standard's comment, printed in the original, becomes more pertinent still: "In a world grown noisy and clamorous, reading remains among the very few quiet pleasures left to man. The present work hopes to be considered an attempt to bring a body of critical and expository comment to the widest circle of readers—comment upon every contributory element in bookmaking and printing generally, upon the design of letter forms and their disposition on the page. The very sight of so many different languages on these successive pages is itself a humanizing experience, suggesting as it does a striving for unity while preserving linguistic diversity by means of the printer's art." This "critical and expository comment" has been culled from a wide international range of writers, including both masters of literature and masters of the art of printing.
Author: Hermann Zapf Publisher: Cambridge, Mass : M.I.T. Press ISBN: Category : Art Languages : en Pages : 264
Book Description
One hundred typographic pages are exhibited in this book, consisting of alphabets and quotations printed in various type styles. The quotations selected by the author concern types and printing, are from the past and the present, and are in 16 languages (translations are provided). Hermann Zapf is a noted type designer and he himself originally devised many of the type faces used here. Other faces were taken from the fonts of the Stempel foundry in Frankfurt/Main and historic faces came from that foundry's archives. The author has also designed the page layouts, choosing for this manual a horizontal format. The purpose of the manual is "to show the myriad possibilities of the expressiveness and beauty of type, whether individually or in massed text, by the use of purely typographic means." The original English edition of this work was limited to 1000 copies. In making it available to a larger audience, Paul Standard's comment, printed in the original, becomes more pertinent still: "In a world grown noisy and clamorous, reading remains among the very few quiet pleasures left to man. The present work hopes to be considered an attempt to bring a body of critical and expository comment to the widest circle of readers—comment upon every contributory element in bookmaking and printing generally, upon the design of letter forms and their disposition on the page. The very sight of so many different languages on these successive pages is itself a humanizing experience, suggesting as it does a striving for unity while preserving linguistic diversity by means of the printer's art." This "critical and expository comment" has been culled from a wide international range of writers, including both masters of literature and masters of the art of printing.
Author: Rick Cusick Publisher: ISBN: 9781933360553 Category : Calligraphy Languages : en Pages : 0
Book Description
This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure, despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.
Author: Hermann Zapf Publisher: RIT Cary Graphic Arts Press ISBN: 9781933360294 Category : Alphabets Languages : en Pages : 0
Book Description
Written as an anecdotal first-person account, the reader is treated to famed German calligrapher and typographer Hermann Zapf's personal recollections of technical breakthroughs. Zapf reveals milestones tracing his education in 1930s Germany, to his work on forefront of computer-aided typesetting in the 1970s, to the tour de force design of a complex calligraphic font-Zapfino in the late '90s. Vivid reproductions of Zapf's calligraphy, production proofs, typographic specimens, and photographs complete the portrait of one of the most prolific designers of our time. After a complete sell-out of the American edition, RIT Press is releasing a second edition of Alphabet Stories: A Chronicle of Technical Developments. This new edition is enhanced by the addition of a letterpress-printed broadside designed by Zapf. The insert was typeset and printed at the RIT Cary Graphic Arts Collection using its collection of rare metal "Virtuosa" type - Zapf's elegant script face originally released by Stempel Typefounders in 1952. This book is the first Hermann Zapf monograph to be typeset in the new Palatino Nova and Palatino Sans digital typefaces issued by Linotype.
Author: Jerry Kelly Publisher: ISBN: 9781605830827 Category : Antiques & Collectibles Languages : en Pages : 368
Book Description
This is the first comprehensive biography of Hermann Zapf (1918-2015), whom Robert Bringhurst has called "the greatest type designer of our time, and very possibly the greatest type designer of all time."002018 marked the 100th anniversary of the birth of both Hermann Zapf and Gudrun Zapf von Hesse. Hermann Zapf's contribution to type design and calligraphy is immeasurable. His typographic work alone has greatly expanded the language of letterforms through ubiquitous fonts such as Palatino, Optima, and Zapfino (to name a few). Zapf's typefaces have become among the most used -- and most admired -- of all time, and he is arguably the most important type designer of the 20th century.00No less important, though perhaps less well known, is his work in typography and book design. Zapf has also been at the forefront of type technology. His Marconi alphabet design was the first typeface ever created specifically for digital typography. Also noteworthy is Zapf's calligraphic art. It first became widely disseminated in his writing manual Pen and Graver (1949), and has since been seen in numerous books and exhibitions, and has been a major influence on generations of calligraphers.00Exhibition: The Grolier Club, New York, USA (20.02.-27.04.2019).
Author: Jerry Kelly Publisher: RIT Cary Graphic Arts Press ISBN: 9781939125545 Category : Art Languages : en Pages : 0
Book Description
"Spend Your Alphabets Lavishly,"¿a quote from Victor Hugo¿s Les Misérables¿aptly describes the lifework of two principal figures in contemporary graphic arts: Hermann and Gudrun Zapf. The Zapfs' 50-year relationship with Rochester Institute of Technology is feted in this exhibition and catalogue, sponsored by RIT¿s Melbert B. Cary, Jr. Graphic Arts Collection. The show presents rare holdings of Zapf materials held at the Cary Collection¿the foremost Zapf archive outside of Germany.
Author: Allen Ahearn Publisher: eBookIt.com ISBN: 1883060141 Category : Antiques & Collectibles Languages : en Pages : 517
Book Description
An introduction to and advice on book collecting with a glossary of terms and tips on how to identify first editions and estimated values for over 20,000 collectible books published in English (including translations) over the last three centuries-about half are literary titles in the broadest sense (novels, poetry, plays, mysteries, science fiction, and children's books); and the other half are non-fiction (Americana, travel and exploration, finance, cookbooks, color plate, medicine, science, photography, Mormonism, sports, et al).
Author: James Felici Publisher: Adobe Press ISBN: 9780321773265 Category : Design Languages : en Pages : 374
Book Description
This book is about how type should look and how to make it look that way--in other words, how to set type like a professional. It explains in practical terms how to use today's digital tools to achieve the secret of good design: well set type. An essential reference for anyone who works with type: designers, print production professionals, and corporate communications managers can go to straight to the index to find focused answers to specific questions, while educators and students can read it as a text book from cover to cover.
Author: Hermann Zapf
Author: Hermann Zapf
Author: Rick Cusick
Author: Hermann Zapf
Author: Jerry Kelly
Author: Jerry Kelly
Author: Allen Ahearn
Author: British Library
Author: Hermann Zapf
Author: James Felici
Author: Jerry Kelly