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Author: Murray Newlands Publisher: John Wiley & Sons ISBN: 111999277X Category : Business & Economics Languages : en Pages : 212
Book Description
This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want?
Author: Murray Newlands Publisher: John Wiley & Sons ISBN: 111999277X Category : Business & Economics Languages : en Pages : 212
Book Description
This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want?
Author: Marie R. Kennedy Publisher: American Library Association ISBN: 1555708897 Category : Business & Economics Languages : en Pages : 202
Book Description
It’s often hard to juggle promoting a library’s e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes Four complete programs from both public and academic libraries A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models Numerous examples of well-executed plans and outcomes
Author: Michael Baker Publisher: Taylor & Francis ISBN: 1136356770 Category : Business & Economics Languages : en Pages : 290
Book Description
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
Author: Steven Mark Kahan Publisher: BenBella Books ISBN: 1637742169 Category : Business & Economics Languages : en Pages : 257
Book Description
High-Velocity Digital Marketing provides B2B sales and marketing teams with a blueprint for quickly accelerating revenue growth 67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process. During his 30+ year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing, he lays out how you can: Set in motion a modern marketing strategy to dramatically increase revenue growth in record time Create content that resonates with your ideal target customers Drive more visitors to your website without paying for ads Build digital demand generation campaigns that quickly deliver more leads, sales pipeline, and revenue Improve your website to convert at least 5 percent of traffic to leads Leverage public relations so it contributes to revenue growth Synchronize your sales and marketing teams in order to close prospects faster and at a higher rate Marketing online is no longer one of the ways to market—it is the way to do marketing. High-Velocity Digital Marketing is your essential, easy-to-implement guide to getting found online, providing the most critical information, and getting your buyers to purchase—fast.
Author: Álvaro Rocha Publisher: Springer Nature ISBN: 9811515646 Category : Technology & Engineering Languages : en Pages : 484
Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author: Alana Verminski Publisher: American Library Association ISBN: 0838911463 Category : Language Arts & Disciplines Languages : en Pages : 238
Book Description
This guide to ERM fundamentals will prove invaluable, both as a primer for those preparing to enter the field as well as a ready reference for current practitioners.
Author: Saiz-Alvarez, Jose Manuel Publisher: IGI Global ISBN: 1522589406 Category : Business & Economics Languages : en Pages : 465
Book Description
Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.
Author: Andrew Abbott Publisher: University of Chicago Press ISBN: 022616781X Category : Reference Languages : en Pages : 276
Book Description
“Shows the reader how to harness new technology while upholding the highest standards of research. The result is a joy to read . . . a boon for students.” —Robert J. Sampson, professor of the social sciences at Harvard University Today’s researchers have access to more information than ever before. Yet the new material is both overwhelming in quantity and variable in quality. How can scholars survive these twin problems and produce groundbreaking research using the physical and electronic resources available in the modern university research library? In Digital Paper, Andrew Abbott provides some much-needed answers to that question. Abbott tells what every senior researcher knows: that research is not a mechanical, linear process, but a thoughtful and adventurous journey through a nonlinear world. He breaks library research down into seven basic and simultaneous tasks: design, search, scanning/browsing, reading, analyzing, filing, and writing. He moves the reader through the phases of research, from confusion to organization, from vague idea to polished result. He teaches how to evaluate data and prior research; how to follow a trail to elusive treasures; how to organize a project; when to start over; when to ask for help. He shows how an understanding of scholarly values, a commitment to hard work, and the flexibility to change direction combine to enable the researcher to turn a daunting mass of found material into an effective paper or thesis. More than a mere how-to manual, Abbott’s guidebook helps teach good habits for acquiring knowledge, the foundation of knowledge worth knowing. Those looking for ten easy steps to a perfect paper may want to look elsewhere. But serious scholars, who want their work to stand the test of time, will appreciate Abbott’s unique, forthright approach and relish every page of Digital Paper.
Author: Murray Newlands
Author: Murray Newlands
Author: Marie R. Kennedy
Author: Michael Baker
Author: Steven Mark Kahan
Author: American Heart Association
Author: Álvaro Rocha
Author: Alana Verminski
Author: Saiz-Alvarez, Jose Manuel
Author: José Luís Reis
Author: Andrew Abbott