La retórica antigua PDF Download

Author: Lluís Pastor Pérez
Publisher: Editorial UOC
ISBN: 8491162852
Category : Language Arts & Disciplines
Languages : en
Pages : 70

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Book Description
La retórica cambió la sociedad griega. Antes de su aparición, los tiranos decidían. Con su nacimiento, en Sicilia, florece el debate.Ahora, antes de mandar, se debe convencer. Los primeros grandes expertos en el nuevo arte de la persuasión son los sofistas. Este libro explica cómo la retórica renovó el mundo antiguo y cómo aún hoy es parte esencial de nuestra comunicación pública.

Author: Luís Marchili
Publisher: Luis Marchili
ISBN:
Category : Education
Languages : en
Pages : 333

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Book Description
The art of legislation, that had got lost, is reborn in this book from the classic tradition, which conceives the laws like wise and eloquent civic speeches, and the rhetoric as its basic method, of a such way, that the return to the ancient will be a true progress.

Author: Samuel Mateus
Publisher: Cambridge Scholars Publishing
ISBN: 1527568881
Category : Language Arts & Disciplines
Languages : en
Pages : 153

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Book Description
This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argue and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it considers how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.

Author: Jason McCloskey
Publisher: Rowman & Littlefield
ISBN: 1611484960
Category : Art
Languages : en
Pages : 270

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Book Description
Signs of Power in Habsburg Spain and the New World consists of ten chapters that examine the representation of political, economic, military and symbolic power both in Spain and the New World under the Habsburgs.

Author: Manuel Delgado
Publisher: Bucknell University Press
ISBN: 9780838753316
Category : Literary Criticism
Languages : en
Pages : 302

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Book Description
"This collection of essays invites the contemporary reader to consider the works of Pedro Calderon de la Barca (1600-81), who became the most important and influential dramatist of the second period of the Spanish Golden Age, just as Lope de Vega (1562-1635) was for the preceding generation. A follower of Lope in his youth, Calderon, as a mature playwright, developed a drama all of his own, a drama that was highly conceptual, tightly knit, symbolic, and, in many cases, spectacular. Calderon's artistry in verbal and visual symbolism made the performance of his works a feast for both the senses and the intellect." "Until now, many of Calderon's critics have focused their attention on how the poetic devices, particularly metaphors and symbols, appearing in his plays represent his philosophy or his ideas. But as some scholars of Spanish Golden Age drama have argued, the study of Calderon's theater must take into account not only the literary text, but also the physical conditions of the stage, the elements used in the representation - decor, costumes, lighting, music - and the house dynamics at each performance. In other words, each play must be considered as a composition of the soul and body, of poetry and spectacle, in which both elements support, complement, and explain one another in performance." "This is the task that has been undertaken by the contributors to this volume. By focusing on the relationship between text and performance, they have highlighted several areas that are often overlooked in traditional text-based approaches. From different perspectives, they show how Calderon gives concrete shape to the concepts and tales from the Bible, theology, mythology, the Corpus Hermeticum, emblematic literature, philosophy, and realities of civic and domestic origin."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Author: Jonathan P.A. Sell
Publisher: Routledge
ISBN: 1000152375
Category : Literary Collections
Languages : en
Pages : 232

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Book Description
Rhetoric and Wonder in English Travel Writing, 1560-1613, shows how rhetorical invention, elocution and ethos combined to create plausible representations by generating intellectual and emotional significances which, meaningful in consensual terms, were 'consensually' true. However, some traveller-writers betrayed an unease with such representation, rooted as it was in a metaphorical epistemology out of kilter with an increasingly empiricist age. This book throws new light onto the episteme shift that ushered in modernity with its distrust of metaphor in particular and rhetoric's 'wordish descriptions' in general. In response to the empirical desiderata of scientific rationalism, traveller-writers textually or physically made their own bodies available as evidence of their encounters with wonder, thus transforming themselves into wonderful objects. The irony is that, far from dispensing with rhetoric, they merely put the accent on its more dramatic arts of gesture and action. The body's evidence could still be doctored, but its illusory truths were better able to satisfy the empirical demand for 'ocular proof'. The author's main purposes here are to complement, and sometimes counter, recent work on early modern travel literature by concentrating on its use of rhetoric to communicate meaning; and to suggest how familiarity with the workings of rhetoric and its communicative and epistemological premises may enhance readings of early modern English literature generally.

Author: Josiah Blackmore
Publisher: Duke University Press
ISBN: 0822382172
Category : Social Science
Languages : en
Pages : 489

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Book Description
Martyred saints, Moors, Jews, viragoes, hermaphrodites, sodomites, kings, queens, and cross-dressers comprise the fascinating mosaic of historical and imaginative figures unearthed in Queer Iberia. The essays in this volume describe and analyze the sexual diversity that proliferated during the period between the tenth and the sixteenth centuries when political hegemony in the region passed from Muslim to Christian hands. To show how sexual otherness is most evident at points of cultural conflict, the contributors use a variety of methodologies and perspectives and consider source materials that originated in Castilian, Latin, Arabic, Catalan, and Galician-Portuguese. Covering topics from the martydom of Pelagius to the exploits of the transgendered Catalina de Erauso, this volume is the first to provide a comprehensive historical examination of the relations among race, gender, sexuality, nation-building, colonialism, and imperial expansion in medieval and early modern Iberia. Some essays consider archival evidence of sexual otherness or evaluate the use of “deviance” as a marker for cultural and racial difference, while others explore both male and female homoeroticism as literary-aesthetic discourse or attempt to open up canonical texts to alternative readings. Positing a queerness intrinsic to Iberia’s historical process and cultural identity, Queer Iberia will challenge the field of Iberian studies while appealing to scholars of medieval, cultural, Hispanic, gender, and gay and lesbian studies. Contributors. Josiah Blackmore, Linde M. Brocato, Catherine Brown, Israel Burshatin, Daniel Eisenberg, E. Michael Gerli, Roberto J. González-Casanovas, Gregory S. Hutcheson, Mark D. Jordan, Sara Lipton, Benjamin Liu, Mary Elizabeth Perry, Michael Solomon, Louise O. Vasvári, Barbara Weissberger

Author: José Luis Otal
Publisher: Publicacions de la Universitat Jaume I
ISBN: 9788480214964
Category : Language Arts & Disciplines
Languages : en
Pages : 296

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Book Description
The intention of the work was to bring together different perspectives on the issue of making compatible Discourse Analysis and Cognitive Linguistics, particularly in relation with metaphor and metonymy phenomena.

Author: Laura Filardo-Llamas
Publisher: Routledge
ISBN: 1000448800
Category : Language Arts & Disciplines
Languages : en
Pages : 327

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Book Description
This collection explores the discursive strategies and linguistic resources underpinning conflict and polarization, taking a multidisciplinary approach to examine the ways in which conflict is constructed across a diverse range of contexts. The volume is divided into two sections as a means of identifying two different dimensions to conflict construction and bridging the gap between different perspectives through a constructivist framework. The first part comprises chapters looking at sociopolitical conflicts across specific geographic contexts across the US, Europe and Latin America. The second half of the book unpacks sociocultural conflicts, those not defined by physical borders but shaped by ideological differences on core values, such as on religion, gender and the environment. Drawing on frameworks across such fields as linguistics, critical discourse analysis, rhetoric studies and cognitive studies, the book offers new insights into the discursive polarization that permeates contemporary communicative interactions and the ways in which a better understanding of conflict and its origins might serve as a mechanism for providing new ways forward. This book will be of particular interest to students and scholars in critical discourse analysis, linguistics, rhetoric studies and peace and conflict studies.

Author: María Antonia Garcés
Publisher: Vanderbilt University Press
ISBN: 9780826514707
Category : Health & Fitness
Languages : en
Pages : 374

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Book Description
Returning to Spain after fighting in the Battle of Lepanto and other Mediterranean campaigns against the Turks, the soldier Miguel de Cervantes was captured by Barbary pirates and taken captive to Algiers. The five years he spent in the Algerian bagnios or prison-houses (1575-1580) made an indelible impression on his works. From the first plays and narratives written after his release to his posthumous novel, the story of Cervantes's traumatic experience continuously speaks through his writings. Cervantes in Algiers offers a comprehensive view of his life as a slave and, particularly, of the lingering effects this traumatic experience had on his literary production. No work has documented in such vivid and illuminating detail the socio-political world of sixteenth-century Algiers, Cervantes's life in the prison-house, his four escape attempts, and the conditions of his final ransom. Garces's portrait of a sophisticated multi-ethnic culture in Algiers, moreover, is likely to open up new discussions about early modern encounters between Christians and Muslims. By bringing together evidence from many different sources, historical and literary, Garces reconstructs the relations between Christians, Muslims, and renegades in a number of Cervantes's writings. The idea that survivors of captivity need to repeat their story in order to survive (an insight invoked from Coleridge to Primo Levi to Dori Laub) explains not only Cervantes's storytelling but also the book that theorizes it so compellingly. As a former captive herself (a hostage of Colombian guerrillas), the author reads and listens to Cervantes with another ear.