Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Managing Social Media in Libraries PDF full book. Access full book title Managing Social Media in Libraries by Troy Swanson. Download full books in PDF and EPUB format.
Author: Troy Swanson Publisher: Elsevier ISBN: 1780633777 Category : Computers Languages : en Pages : 195
Book Description
Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites. - Provides practical ways of thinking about social media for library managers and leaders - Provides examples of policies, workflows, and uses of social media tools for library managers and leaders - Defines organizations as coordinated systems and discusses how social media tools can emphasize the benefits of coordination
Author: Troy Swanson Publisher: Elsevier ISBN: 1780633777 Category : Computers Languages : en Pages : 195
Book Description
Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites. - Provides practical ways of thinking about social media for library managers and leaders - Provides examples of policies, workflows, and uses of social media tools for library managers and leaders - Defines organizations as coordinated systems and discusses how social media tools can emphasize the benefits of coordination
Author: Charles Harmon Publisher: Scarecrow Press ISBN: 0810887495 Category : Language Arts & Disciplines Languages : en Pages : 119
Book Description
In this book, nine librarians from across the country describe their libraries’ best practices in this key area. Their contributions range from all-encompassing customer service policies and models any library can both adapt and be proud of to micro-approaches that emphasize offering excellent user-focused technology planning, picture book arrangement with patrons in mind, Web 2.0 tools to connect users with the library, establishing good service delivery chains, and making your library fantastic for homeschoolers. As past Public Library Association President Audra Caplan writes in her introduction to this book, “There is nothing magical about providing excellent customer service; it just takes the right people, the right philosophy and the passion to make it a reality.” If you’ve got all that, here are the best practices to make stellar customer service a reality for your library’s users.
Author: Phil Bradley Publisher: Facet Publishing ISBN: 185604713X Category : Language Arts & Disciplines Languages : en Pages : 193
Book Description
Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively. Based on his acclaimed work How to Use Web 2.0 in Your Library, Phil Bradley has restructured and comprehensively updated this new book to focus on the activities that information professionals carry out on a daily basis, before then analysing and explaining how online tools can assist them in those activities. The book includes: - a discussion of authority checking and why information professionals are needed more than ever in a social media world - a guide to creating great presentations online - how online tools can make teaching and training sessions easier and more enjoyable for information professionals - useful tips for implementing new strategies in libraries and a discussion of the practicalities of library marketing and promotion - how to create a good social media policy and why - a look at a few social media disasters and how they could have been avoided Readership: Packed with features and accompanied by introductory videos on the Facet Publishing YouTube channel, Social Media for Creative Libraries is essential reading for all library and information professionals.
Author: Lorri Mon Publisher: Rowman & Littlefield ISBN: 1538142961 Category : Language Arts & Disciplines Languages : en Pages : 323
Book Description
Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.
Author: Scott W.H. Young Publisher: Rowman & Littlefield ISBN: 1442270527 Category : Language Arts & Disciplines Languages : en Pages : 177
Book Description
Using Social Media to Build Library Communities: A LITA Guide is a community-building action manual for practitioners across the profession. By bringing together an array of perspectives to explore community building through social media, this book serves as the go-to resource for professionals who want to take social media beyond marketing and promotion to build an inclusive and engaged community of library users. Each chapter contains clear explanations of important topics for building communities through social media, and readers will come away with cohesive approaches for their own libraries. Using Social Media to Build Library Communities demonstrates that an energetic and committed community exists to help and guide fellow community builders.
Author: Laura Solomon Publisher: American Library Association ISBN: 0838911609 Category : Computers Languages : en Pages : 226
Book Description
The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she broadens her best-selling ALA Editions Special Report on the topic and Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults’ and teens’ use of social media impacts the library Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling Addresses the fine points of Facebook, comparing the various types of profiles and accounts Guides readers in the basics of crafting eye-catching status updates, and other social media best practices Shows how to manage and monitor accounts, including pointers on dealing with negative feedback Including a bibliography of additional resources, Solomon’s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.
Author: Donna E Frederick Publisher: Chandos Publishing ISBN: 0081002157 Category : Language Arts & Disciplines Languages : en Pages : 300
Book Description
Managing ebook Metadata in Academic Libraries: Taming the Tiger tackles the topic of ebooks in academic libraries, a trend that has been welcomed by students, faculty, researchers, and library staff. However, at the same time, the reality of acquiring ebooks, making them discoverable, and managing them presents library staff with many new challenges. Traditional methods of cataloging and managing library resources are no longer relevant where the purchasing of ebooks in packages and demand driven acquisitions are the predominant models for acquiring new content. Most academic libraries have a complex metadata environment wherein multiple systems draw upon the same metadata for different purposes. This complexity makes the need for standards-based interoperable metadata more important than ever. In addition to complexity, the nature of the metadata environment itself typically varies slightly from library to library making it difficult to recommend a single set of practices and procedures which would be relevant to, and effective in, all academic libraries. Considering all of these factors together, it is not surprising when academic libraries find it difficult to create and manage the metadata for their ebook collections. This book is written as a guide for metadata librarians, other technical services librarians, and ancillary library staff who manage ebook collections to help them understand the requirements for ebook metadata in their specific library context, to create a vision for ebook metadata management, and to develop a plan which addresses the relevant issues in metadata management at all stages of the lifecycle of ebooks in academic libraries from selection, to deselection or preservation. - Explores the reasons behind creating records for our resources and challenges libraries to think about what that means for their context - Discusses the complex nature of academic libraries and the electronic resources they require - Encourages librarians to find their own way to manage metadata
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1799881059 Category : Language Arts & Disciplines Languages : en Pages : 1096
Book Description
Faced with increased budget cuts, libraries must continue to advance their services through new technologies and practices in order to keep pace with the rapid changes society is currently facing. The once traditional in-person services offered can no longer be the only option, and to keep themselves afloat, libraries must offer more in terms of digital services. The convenience of offering mobile and digital services brings a new wave of accessibility to libraries and a new question on just how much libraries will need to change to meet the newfound needs of its patrons. Beyond offering these digital services, libraries are incorporating other types of technology in multifaceted ways such as utilizing artificial intelligence practices, social media, and big data management. Moreover, libraries are increasingly looking for ways to partner and collaborate with the community, faculty, students, and other libraries in order to keep abreast of the best practices and needs of their users. The Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries explores emerging strategies and technologies that are redefining the role of the library within communities and academia. This reference book covers extensive ground on all the ways libraries have shifted to manage their resources, digitalize their services, and market themselves within the new technological revolution. These continued shifts for libraries come with benefits, challenges, and future projections that are critical for discussion as libraries continue to strive to remain updated and relevant in times of change. This book is ideal for librarians, archivists, collection managers, IT specialists, electronic resource librarians, practitioners, stakeholders, researchers, academicians, and students who are interested in the current state of libraries and how they are transforming to fit modern needs.
Author: Thanuskodi, S. Publisher: IGI Global ISBN: 1466640715 Category : Language Arts & Disciplines Languages : en Pages : 357
Book Description
Academic libraries cater to the diverse needs of scholars, scientists, technocrats, researchers, students, and others personally and professionally invested in higher education. Due to advancements in information and communication technologies (ICT), the vision and mission of academic libraries are changing in developing countries. Challenges of Academic Library Management in Developing Countries provides the latest theoretical frameworks and empirical research into academic libraries, investigating concerns such as illiteracy, budgeting, software development, technical training, and others. In particular, this book will be of use to professionals and researchers working in the field of library and information science who are looking for new methods and best practices in the management of effective academic libraries. This book is part of the Advances in Library and Information Science series collection.
Author: Joe, Jennifer Publisher: IGI Global ISBN: 1522580980 Category : Language Arts & Disciplines Languages : en Pages : 341
Book Description
The subject of the use of social media has renewed interest because of the impact that it had on the last U.S. presidential election and the impact that social media networks will have on subsequent elections. As guides in the information world, it is thus important that librarians be well versed in social media. This has called attention to the relevance and urgency of incorporating social media use into the academic library, both as a marketing tool and as an instruction tool. Social Media for Communication and Instruction in Academic Libraries is an essential reference source that offers guidance in using social media in academic libraries and in instruction with a special emphasis on assessment and evidence-based practice. Featuring research on topics such as digital libraries, marketing, and web analytics, this book is ideally designed for librarians, administrators, educators, managers, information technology specialists, professionals, researchers, and students.
Author: Troy Swanson
Author: Troy Swanson
Author: Charles Harmon
Author: Phil Bradley
Author: Lorri Mon
Author: Scott W.H. Young
Author: Laura Solomon
Author: Donna E Frederick
Author: Management Association, Information Resources
Author: Thanuskodi, S.
Author: Joe, Jennifer