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Author: Sunil Sharma Publisher: CSMFL Publications ISBN: 8195732267 Category : Business & Economics Languages : en Pages : 172
Book Description
Product reviews are all over the internet. Whether you are looking for something online, reading a blog post, watching a video, or on social media, you will probably come across a product review. Product reviews are a form of feedback or opinion provided by customers who have experienced the product or service. They can be written, spoken, or seen, and they can be anything from simple ratings and comments to detailed descriptions and stories. Product reviews are not only essential for customers who seek to make informed purchasing decisions, but also for brands and marketers who seek to gain a more in-depth understanding of their customers, improve their products and services, and increase sales and profits. Product reviews can give you a good idea of what customers want, like, expect, and are happy about. They can also help brands and marketers tell their value proposition, build trust and credibility, and influence customer behaviour. However, product reviews are not always easy to manage. Product reviews come in different types with their own advantages and disadvantages. There are also factors that affect how product reviews affect buying decisions, such as the source, tone, content, and context of the reviews. Furthermore, product reviews can pose ethical challenges for brands and marketers, who must balance the interests of their business with the rights and welfare of their customers. In this book, you will learn everything you need to know about product reviews and how to use them for marketing and sales. You will discover the following: · The importance and definition of product reviews for brands and marketers. · What types of product reviews are there and how are they different. · Research into the psychology behind product reviews and how they influence customer behaviour. · The benefits of product reviews for brands and marketers include the ability to gather customer feedback, improve product development, increase customer engagement, and strengthen customer loyalty. · The ways to get customers to review products through incentives, social media, and other ways. · The methods for using sentiment analysis and other techniques to find trends and patterns in product reviews. · The best practices for dealing with negative product reviews and dealing with customer concerns. · How to use product reviews to build brand credibility and trust and boost conversions. · The ethical considerations for product reviews, such as authenticity, transparency, compliance, and balance. By the end of this book, you will know a lot about product reviews and how to use them to make sales and marketing campaigns. You will also have a clear idea of what product reviews will look like in the digital age and what brands and marketers can learn from them. If you are a brand owner, a marketer, a researcher, a student, or a reader who is keen to learn more about product reviews, this book is for you. It will provide you with information, tips, examples, and case studies that will help you learn how to manage product reviews well. Now, it’s time to start managing the product reviews!
Author: Sunil Sharma Publisher: CSMFL Publications ISBN: 8195732267 Category : Business & Economics Languages : en Pages : 172
Book Description
Product reviews are all over the internet. Whether you are looking for something online, reading a blog post, watching a video, or on social media, you will probably come across a product review. Product reviews are a form of feedback or opinion provided by customers who have experienced the product or service. They can be written, spoken, or seen, and they can be anything from simple ratings and comments to detailed descriptions and stories. Product reviews are not only essential for customers who seek to make informed purchasing decisions, but also for brands and marketers who seek to gain a more in-depth understanding of their customers, improve their products and services, and increase sales and profits. Product reviews can give you a good idea of what customers want, like, expect, and are happy about. They can also help brands and marketers tell their value proposition, build trust and credibility, and influence customer behaviour. However, product reviews are not always easy to manage. Product reviews come in different types with their own advantages and disadvantages. There are also factors that affect how product reviews affect buying decisions, such as the source, tone, content, and context of the reviews. Furthermore, product reviews can pose ethical challenges for brands and marketers, who must balance the interests of their business with the rights and welfare of their customers. In this book, you will learn everything you need to know about product reviews and how to use them for marketing and sales. You will discover the following: · The importance and definition of product reviews for brands and marketers. · What types of product reviews are there and how are they different. · Research into the psychology behind product reviews and how they influence customer behaviour. · The benefits of product reviews for brands and marketers include the ability to gather customer feedback, improve product development, increase customer engagement, and strengthen customer loyalty. · The ways to get customers to review products through incentives, social media, and other ways. · The methods for using sentiment analysis and other techniques to find trends and patterns in product reviews. · The best practices for dealing with negative product reviews and dealing with customer concerns. · How to use product reviews to build brand credibility and trust and boost conversions. · The ethical considerations for product reviews, such as authenticity, transparency, compliance, and balance. By the end of this book, you will know a lot about product reviews and how to use them to make sales and marketing campaigns. You will also have a clear idea of what product reviews will look like in the digital age and what brands and marketers can learn from them. If you are a brand owner, a marketer, a researcher, a student, or a reader who is keen to learn more about product reviews, this book is for you. It will provide you with information, tips, examples, and case studies that will help you learn how to manage product reviews well. Now, it’s time to start managing the product reviews!
Author: Greg Geracie Publisher: Aipmm ISBN: 9780984518500 Category : Business & Economics Languages : en Pages : 346
Book Description
Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl
Author: Marty Cagan Publisher: John Wiley & Sons ISBN: 111938754X Category : Business & Economics Languages : en Pages : 370
Book Description
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Author: Scott Lerman Publisher: Simon and Schuster ISBN: 1440331510 Category : Design Languages : en Pages : 277
Book Description
Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding. Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.
Author: Cybellium Publisher: Cybellium ISBN: 1836791429 Category : Business & Economics Languages : en Pages : 227
Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Publisher: Cybellium ISBN: 1836793499 Category : Languages : en Pages : 227
Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Carvalho, João Conrado de Amorim Publisher: IGI Global ISBN: 1522578897 Category : Business & Economics Languages : en Pages : 409
Book Description
Companies operating in countries with volatile economies face an environment subject to turbulence. It is important to understand how these companies can overcome adversity, establish competitive advantage, and achieve superior performance. The selection of competitive drivers can help to improve the ability to capture, process, and manage information that can generate knowledge and innovation in products and processes, as well as increase strategic capacity and organizational performance. Strategy and Superior Performance of Micro and Small Businesses in Volatile Economies focuses on the ways that organizations capture information and disseminate it in their work teams, transforming this knowledge into innovative products and services that establish competitive advantage. It will improve the understanding of the role of strategy, innovation, entrepreneurship, and the effort to reduce poverty levels in societies with volatile economies and which are subject to serious social disparities. Highlighting topics such as economic development, market performance, and network economy, this publication is designed for managers, entrepreneurs, business professionals, academicians, researchers, and students.
Author: Brian Solis Publisher: John Wiley & Sons ISBN: 1118072790 Category : Business & Economics Languages : en Pages : 341
Book Description
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Author: Cybellium Publisher: Cybellium ISBN: 1836793936 Category : Study Aids Languages : en Pages : 227
Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Publisher: YouGuide Ltd ISBN: 1836797419 Category : Languages : en Pages : 225
Book Description
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Sunil Sharma
Author: Sunil Sharma
Author: Greg Geracie
Author: Marty Cagan
Author: Scott Lerman
Author: Cybellium
Author: 
Author: Carvalho, João Conrado de Amorim
Author: Brian Solis
Author: Cybellium
Author: