Author: Noel CaponPublisher:
ISBN: 9780986402319
Category : Marketing
Languages : en
Pages : 793
Book Description
Managing Marketing in the 21st Century
Author: Noel CaponPublisher:
ISBN: 9780986402319
Category : Marketing
Languages : en
Pages : 793
Book Description
Managing Marketing in the 21st Century
Author: Noel CaponPublisher: Ingram
ISBN: 9780983330042
Category : Business & Economics
Languages : en
Pages : 595
Book Description
Marketing Management in the 21st Century
Author: Noel CaponPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 660
Book Description
This introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective manager - not just the marketer - needs to know about developing marketing strategy and managing the marketing process.
Pharmaceutical Marketing in the 21st Century
Author: Mickey SmithPublisher: CRC Press
ISBN: 1482203987
Category : Medical
Languages : en
Pages : 296
Book Description
A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!
Social Marketing in the 21st Century
Author: Alan R. AndreasenPublisher: SAGE
ISBN: 9781412916349
Category : Business & Economics
Languages : en
Pages : 284
Book Description
This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)
Managing Marketing in the 21st Century -- 3rd Ed
Author: noel caponPublisher:
ISBN: 9780989701389
Category :
Languages : en
Pages :
Book Description
Small Business Management in the 21st Century
Author: David T. CaddenPublisher:
ISBN: 9781453345542
Category : Small business
Languages : en
Pages : 338
Book Description
Managing Marketing in the 21st Century - 5ed
Author: Noel CaponPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Managing Marketing in the 21st Century
Author: Noel CaponPublisher:
ISBN: 9780979734441
Category : Marketing
Languages : en
Pages :
Book Description
Managing 21st Century Classrooms
Author: Jane BluesteinPublisher: ASCD
ISBN: 1416618856
Category : Education
Languages : en
Pages : 59
Book Description
Education expert Jane Bluestein identifies seven outdated classroom management practices and recommends effective, alternative strategies that take into account how students learn today.