Marketing and Management Sciences PDF Download

Author: Damianos P. Sakas
Publisher: World Scientific
ISBN: 1848165102
Category : Business & Economics
Languages : en
Pages : 640

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Book Description
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.

Author: Michael C. Jackson
Publisher: Springer Science & Business Media
ISBN: 1489926321
Category : Business & Economics
Languages : en
Pages : 303

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Book Description
The author thoroughly describes and analyzes the most significant systems methodologies-`organizations as systems,' hard, soft, cybernetic, and critical-and demonstrates the complementary strengths of different systems approaches.

Author: Biggiero, Lucio
Publisher: IGI Global
ISBN: 1466697717
Category : Philosophy
Languages : en
Pages : 508

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Book Description
The social sciences, especially economics, management, and organizational science, are experiencing a tremendous renewed interest for their epistemological and methodological statutes, as witnessed by the many books and specialized journals established during the last two decades. Relational Methodologies and Epistemology in the Economics and Management Sciences identifies and presents the four main network-based methodologies including network analysis, Boolean network simulation modeling, artificial neural network simulation modeling, and agent-based simulation modeling in addition to their conceptual-epistemological implications and concrete applications within the social and natural sciences. Featuring a critical assessment of relational methodologies and their practical applications, this timely publication is ideal for use by corporate R&D departments, researchers, theorists, and graduate-level students.

Author: Agnieszka Zakrzewska-Bielawska
Publisher: Cognitione Foundation
ISBN: 8395900686
Category : Biography & Autobiography
Languages : en
Pages : 209

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Book Description
In this thematic issue of the Journal of Entrepreneurship, Management and Innovation, entitled Qualitative Research in Economics and Management Sciences, the authors used many quantitative methods and research models, e.g. SEM, PLS-SEM, or probit models (Table 1). Each of these approaches is characterized by methodological rigor and an assessment of the reliability and validity of the research instruments used. Pini and Tchorek (2022) analyze the determinants of exports in two European, culturally related countries, such as Italy and Poland, using an econometric and probit model, which implies a normal distribution of errors and is adapted to binary responses (excluding size and age variables). The authors investigate the influence of many independent variables (size, age, management by family members or external managers) on the dependent variable (export), controlling the research model by product and process innovation, location in a less developed region, operations in a high/medium-high technology-intensive sector or cooperation with many banks. The results confirm the authors' initial assumptions that the size of companies influences the exports of the surveyed countries; the age of companies exporting their goods is more important in Italy than in Poland, where no such impact has been recorded. In addition, management by an external manager increases the likelihood of exports for younger family businesses in Italy and smaller family businesses in Poland. The authors also showed that product innovation is the engine of exports in Italy and Poland, and geographic location affects the likelihood of exports in Italy, but not in Poland. In other studies, Paulino (2022) presents the growing business analytics and business intelligence in the Philippines, their impact on organizational performance, and marketing, financial, and business process performance indicators. Retail companies were selected for the study, focusing on advanced data management used in business operations. The author mainly used the well-known PLS-SEM model, and his research instrument was assessed in terms of content validity, construct validity, and reliability. The results of the measurement and structural model evaluation were also subject to verification. The results indicate the impact of business analytics capabilities (including the ability of the decision support system (DSS), business process improvement (BPM), data dashboard (DD), and financial analysis (FA) on the business intelligence level. In addition, it has been empirically verified that organizational performance influences marketing, financial, and business process performance. Overall, business intelligence is an essential predictor of a retail company's organizational performance. The assumption that the level of readiness to implement business analytics can be treated as a moderating factor between business analytics and organizational performance has not been confirmed. The next article by Klimontowicz and Majewska (2022) presents the positive impact of intellectual capital (IC), especially its three components, such as process capital, human capital and relational capital, on the competitiveness of banks and market efficiency. The authors used the following methods and tools: Principal Axis Factor Analysis, PLS-SEM, PAPI, and CAWI. As a result of their application, they emphasize that, in contrast to previous research, the process capital dominates the bank's potential to create a competitive advantage, not human capital, proving the vital role of technology and innovation. They found that competitive performance moderates the relationship between IC and market efficiency; the environment positively moderates the relationship between IC and competitor performance as well as the relationship between competitor performance and market efficiency. The size of the bank and the length of its market activity affect the market efficiency measured by the average rate of changes in ROA and ROE. The study expands the existing evidence, mainly from well-developed countries, on the intellectual capital of Polish banks, emphasizing the process capital to a much greater extent as a modern and so far little exposed component of IC in other research. The last two articles refer to human resource management. Hassan's study (2022) explores the impact of human resource management (HRM) practices on employee retention. In addition, he moderates the role of performance evaluation, training and development in the relationship between HRM practices and employee retention. Using SEM and questionnaires validated by other researchers, the author proves the originality of research in the retail sector in the Maldives on improving employee retention, a complementary approach to the impact of rewards and compensations, training and employee development, as well as assessing their results in human capital management, recommending practical solutions for the sector retail Maldives. In another study on workers’ adaptive performance, Tan and Antonio (2022) using PLS-SEM prove that the new form of remote work and the so-called e-leadership forced by the COVID-19 pandemic have changed the way employers and employees interact. Organizational commitment, teleworking and a sense of purpose affect the adaptive performance of employees directly, while the perception of e-leadership indirectly. It is also one of the first studies to capture intrinsic motivation as the antecedent of employee adaptive performance, along with perceived e-leadership and teleworking results.

Author: Cédric Lesage
Publisher: Springer Science & Business Media
ISBN: 147573722X
Category : Business & Economics
Languages : en
Pages : 270

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Book Description
Since the beginning of the 1980's, a lot of news approaches of biomimetic inspiration have been defined and developed for imitating the brain behavior, for modeling non linear phenomenon, for providing new hardware architectures, for solving hard problems. They are named Neural Networks, Multilayer Perceptrons, Genetic algorithms, Cellular Automates, Self-Organizing maps, Fuzzy Logic, etc. They can be summarized by the word of Connectionism, and consist of an interdisciplinary domain between neuroscience, cognitive science and engineering. First they were applied in computer sciences, engineering, biological models, pattern recognition, motor control, learning algorithms, etc. But rapidly, it appeared that these methods could be of great interest in the fields of Economics and Management Sciences. The main difficulty was the distance between researchers, the difference in the vocabulary used by the ones and the others, their basic background. The main notions used by these new techniques were not familiar to the Social and Human Sciences researchers. What are they ? Four of them are now very briefly introduced, but the reader will find more information in the following chapters.

Author: Hoai An Le Thi
Publisher: Springer Nature
ISBN: 3030926664
Category : Technology & Engineering
Languages : en
Pages : 413

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Book Description
The proceedings consist of 34 papers which have been submitted to the 4th international conference on Modelling, Computation & Optimization in Information Systems and Management Science (MCO 2021) held on 11-13 December, 2021 at Hanoi, Vietnam. The book is composed of 3 parts: Optimization of complex systems - models and methods, Machine Learning - algorithms and applications, and Cryptography. All chapters in the books discuss theoretical and algorithmic as well as practical issues connected with modelling, computation & optimization in Information Systems and Management Science. Researchers and practitioners in related areas will find a wealth of inspiring ideas and useful tools & techniques for their own work.

Author: Saul I. Gass
Publisher: Springer Science & Business Media
ISBN: 1461304598
Category : Business & Economics
Languages : en
Pages : 774

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Book Description
Operations Research: 1934-1941," 35, 1, 143-152; "British The goal of the Encyclopedia of Operations Research and Operational Research in World War II," 35, 3, 453-470; Management Science is to provide to decision makers and "U. S. Operations Research in World War II," 35, 6, 910-925; problem solvers in business, industry, government and and the 1984 article by Harold Lardner that appeared in academia a comprehensive overview of the wide range of Operations Research: "The Origin of Operational Research," ideas, methodologies, and synergistic forces that combine to 32, 2, 465-475. form the preeminent decision-aiding fields of operations re search and management science (OR/MS). To this end, we The Encyclopedia contains no entries that define the fields enlisted a distinguished international group of academics of operations research and management science. OR and MS and practitioners to contribute articles on subjects for are often equated to one another. If one defines them by the which they are renowned. methodologies they employ, the equation would probably The editors, working with the Encyclopedia's Editorial stand inspection. If one defines them by their historical Advisory Board, surveyed and divided OR/MS into specific developments and the classes of problems they encompass, topics that collectively encompass the foundations, applica the equation becomes fuzzy. The formalism OR grew out of tions, and emerging elements of this ever-changing field. We the operational problems of the British and U. s. military also wanted to establish the close associations that OR/MS efforts in World War II.

Author: Emel BURAK
Publisher: Efe Akademi Yayınları
ISBN: 6256995880
Category : Social Science
Languages : en
Pages : 131

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Book Description
CONTENTS FUNDAMENTAL CONCEPTS OF FINANCIAL LITERACY Hamide Arslan DIGITAL TRANSFORMATION AND COMPARATIVE RESEARCH EXAMPLE IN BUSINESSES AND HEALTHCARE BUSINESSES Salim Yılmaz LOGISTICS OPERATIONS MANAGER SELECTION WITH F-DEMATEL AND F-RAFSI METHODS Karahan Kara SOCIAL SCIENCES CONTRIBUTION TO MARKETING Gazal Cengiz NEW APPROACHES IN PUBLIC ADMINISTRATION Ali Güray Açıkel ANALYSIS OF TURKEY'S HEALTH TOURISM PERFORMANCE BY WASPAS METHOD (2017-2021) Yahya Sönmez INTERNATIONAL TAXATION ISSUES Ebru Demirkıran Ada

Author: Wayne L. Winston
Publisher: South Western Educational Publishing
ISBN: 9780534465124
Category : Electronic spreadsheets
Languages : en
Pages : 0

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Book Description
This text takes an active-learning approach, providing numerous examples and problems so students can practice extensively with a concept before moving on. Four types of problems -- skill-building, skill-extending, modeling, and cases are graded within sections and chapters to help instructors assign homework. Another important feature is the way that the text integrates modeling into all functional areas of business: finance, marketing, operations management using real examples and real data. The text emphasizes modeling over algebraic formulations and memorization of particular models. Shell files are also provided so that instructors can give students as much or as little information as they need.

Author: Christopher Grey
Publisher: Oxford University Press
ISBN: 0199286078
Category : Business & Economics
Languages : en
Pages : 448

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Book Description
'Critical Management Studies', or 'CMS', describes a diverse group of work that has adopted a critical or questioning approach to the traditional concerns of Management Studies, and the growing interest in CMS has produced a vibrant and exciting body of research. Christopher Grey and Hugh Willmott, leading authorities in this area, introduce seventeen readings which reflect these developments, and show CMS' importance. As an assessment of CMS, the Reader will be of interest to academics, researchers, and students of Management Studies. As an introduction to CMS, it will prove invaluable to stu.