Author: Ernest R. Cadotte Publisher: South-Western Pub ISBN: 9780324168655 Category : Business & Economics Languages : en Pages : 416
Book Description
Management of Strategy in the Marketplace with Global Corporate Management in the Marketplace Simulation is a package of the web-based strategy simulation Global Corporate Management in the Marketplace and the textbook Management of Strategy in the Marketplace. The text provides the theoretical content needed to thrive as a business manager while the simulation provides real 'hands-on' experience in starting and managing a company. They are presented as a package but also intended for use separately, providing ultimate flexibility. The web-based simulation Global Corporate Management in the Marketplace puts the players in the role of an executive team of a new venture entering the microcomputer business. As they run the company, they learn business fundamentals and the interplay between marketing, manufacturing, logistics, human resources, finance, accounting and team management. As teams compete, they learn to adjust their strategy, debate real-life decisions, analyze options, resolve conflicts, make tradeoffs and evaluate potential outcomes. This long-running simulation is the 6th generation of software over the last 12 years and benefits from experience and the continuous improvement. The simulation does not link directly to the textbook and may be easily used independently.The textbook, Management of Strategy in the Marketplace, is designed to compliment the simulation, providing the theory base for understanding the behind the activities of the simulation. It follows the structure of the simulation, organized around the life cycle of a new business. Because chapter theories and tools coordinate with the specific decisions that teams encounter during specific quarters of simulation play, the textbook assures players that they won’t stumble out the blocks once simulation play begins.
Author: Ernest R. Cadotte Publisher: South Western Educational Publishing ISBN: Category : Business & Economics Languages : en Pages : 422
Book Description
Management of Strategy in the Marketplace is designed to compliment Global Corporate Management in the Marketplace: An Online Simulation in Business Strategy. The text providing the theory base for understanding the behind the activities of the simulation. It follows the structure of the simulation, organized around the life cycle of a new business. Because chapter theories and tools coordinate with the specific decisions that teams encounter during specific quarters of simulation play, the textbook assures players that they wonÂ't stumble out the blocks once simulation play begins.
Author: V. Kasturi Rangan Publisher: Harvard Business Press ISBN: 9781591397663 Category : Business & Economics Languages : en Pages : 314
Book Description
"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.
Author: Erdener Kaynak Publisher: CRC Press ISBN: 9781560249009 Category : Business & Economics Languages : en Pages : 298
Book Description
How to Utilize New Information Technology in the Global Marketplace is an excellent training tool for business executives who wish to increase their skills in the field of international business. Readers will learn how to use international databases to search new markets or find information on potential markets and competitors. Executives and future executives will learn new ways of identifying new international markets through computers. Using this book to train executives is more cost-efficient than hiring consultants or international research companies. Once trained, executives are able to take their knowledge and tap into several databases and obtain up-to-date information about new international markets, including sales leads in foreign companies. Examples are included with step-by-step instructions to teach the use of various computer software packages and databases, without the complexities of the use of a computer. Some of the new technologies covered include: accessing personal computer-based databases such as National Trade Data Bank, World Trade Exporter, World Trade, and Disclosure/Worldscope the use of electronic data retrieval services expert systems in international business simulation software in international business How to Utilize New Information Technology in the Global Marketplace provides current and future executives--whether interested in international databases, expert systems software, or international business simulation software--with the technological skills they need to gain a competitive advantage in the global market.
Author: David A. Aaker Publisher: John Wiley & Sons ISBN: 0470689757 Category : Business & Economics Languages : en Pages : 369
Book Description
Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Author: Vladimir Kvint Publisher: Routledge ISBN: 1317485572 Category : Business & Economics Languages : en Pages : 549
Book Description
In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the highest levels of governments and militaries to multilateral institutions, NGOs, and corporations, a strategy for the future of a company, region, country, or even the world is tantamount to success. Yet few understand what strategy actually is and how it can be developed, planned, and implemented. Strategy for the Global Market combines a fundamental study of the theory of strategy with its practical applications to provide a new approach to the global emerging market. Due to the technological transformations in communications and transportation, and the birth and development of both the global community and the global marketplace over the past twenty years, the world’s population and corporations are in much closer contact with their counterparts across the globe than ever before. This has led to increasing competition and even rivalries. Understanding the strategic environment, as well as solving problems either through amicable means or conflict, requires the powerful instrument of strategy to remain efficient and to triumph. Features of this book include: Methodology and practical recommendations for all stages of developing and implementing strategy. A comprehensive guide with explanations and descriptions, for the preparation and orderly compilation of all necessary strategy documents. Real-world examples taken from corporate, government, and military strategizing practices in emerging market countries and the global marketplace. This book should be on the desk of every national, regional, and military leader, corporate executive, manager, and student of strategy.
Author: Ernest R. Cadotte
Author: Ernest R. Cadotte
Author: 
Author: Ernest R. Cadotte
Author: Ernest R. Cadotte
Author: Lawrence J. Gitman
Author: V. Kasturi Rangan
Author: Erdener Kaynak
Author: David A. Aaker
Author: Vladimir Kvint