Customer Relationship Management Strategies in the Digital Era PDF Download

Author: Brunet-Thornton, Richard
Publisher: IGI Global
ISBN: 1522534695
Category : Business & Economics
Languages : en
Pages : 410

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Book Description
In order to improve competitiveness and performance, corporations must embrace advancements in digitalization. Successful implementation of knowledge management is a huge factor in corporate success. Analyzing the Impacts of Industry 4.0 in Modern Business Environments is a critical scholarly publication that explores digital transformation in business environments and the requirement for not only a substantial management change plan but equally the two essential components of knowledge management: knowledge sharing and knowledge transfer. Featuring a broad range of topics such as strategic planning, knowledge transfer, and cybersecurity risk management, this book is geared toward researchers, academicians, and students seeking current and relevant research on organizational knowledge intensity and monitoring of knowledge management development.

Author: Jens P. Flanding
Publisher: Emerald Group Publishing
ISBN: 1787694658
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
Digital-era technologies lead organizations to become technology takers, the equivalent of economic 'price takers'.To be a technology taker is to assent to the behavior transforming benefits of modern technologies. This playbook offers technology takers tactics to manage change, create value, and exploit the digital era's strategic opportunities.

Author: Peter Ekman
Publisher: Routledge
ISBN: 1000451666
Category : Business & Economics
Languages : en
Pages : 285

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Book Description
With the widespread transformation of information into digital form throughout society – firms and organisations are embracing this development to adopt multiple types of IT to increase internal efficiency and to achieve external visibility and effectiveness – we have now reached a position where there is data in abundance and the challenge is to manage and make use of it fully. This book addresses this new managerial situation, the post-digitalisation era, and offers novel perspectives on managing the digital landscape. The topics span how the post-digitalisation era has the potential to renew organisations, markets and society. The chapters of the book are structured in three topical sections but can also be read individually. The chapters are structured to offer insights into the developments that take place at the intersection of the management, information systems and computer science disciplines. It features more than 70 researchers and managers as collaborating authors in 23 thought-provoking chapters. Written for scholars, researchers, students and managers from the management, information systems and computer science disciplines, the book presents a comprehensive and thought-provoking contribution on the challenges of managing organisations and engaging in global markets when tools, systems and data are abundant.

Author: Nils Urbach
Publisher: Springer
ISBN: 331996187X
Category : Business & Economics
Languages : en
Pages : 132

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Book Description
This book examines the massive changes currently taking place in the business world and commonly known under the label “digitalization.” In addition, it describes the significant impacts of technological innovations on processes, products, services and business models. The digital transformation resulting from these developments leads to disruption for many enterprises and industries. While for many years, IT departments mainly concentrated on fulfilling the requirements of business departments effectively and efficiently by means of high-quality IT services and operations, today’s IT departments are increasingly expected to actively co-design and co-create the enterprise. This book describes how information technology enables innovation for businesses, and how IT departments can proactively and in a timely manner collaborate with the business departments of their corporation to leverage these innovations. It also delineates the implications of digitalization for the structures, processes and people in today’s IT departments. IT leaders and managers who are responsible for corporate IT, as well as practice-oriented researchers, will find valuable inspirations and guidance in this book, the central mission of which is to encourage and enable a more proactive role for IT in the digital transformation processes. "This book demonstrates the impact of digital transformation on IT organizations and their management. It also presents potential risks for technology availability, security and data protection. The authors develop a vision of what IT management should look like in ten years if it is to continue playing an important role in the company. The book seeks to motivate IT executives and managers with IT responsibility to actively adapt their thinking and their IT organizations before they are forced to react to external pressure. Definitely worth reading!" Sven Kreimendahl, Director Business Technology Services, Campana & Schott

Author: Nas?r, Süphan
Publisher: IGI Global
ISBN: 1466682329
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Author: Nawal Chemma
Publisher: Emerald Group Publishing
ISBN: 180382297X
Category : Business & Economics
Languages : en
Pages : 234

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Book Description
Management and Information Technology in the Digital Era: Challenges and Perspectives explores the management and practical implications of digital information management to provide theoretical insight for managers and researchers to co-create their technology values and better understand its prospects and challenges.

Author: Antonella Petrillo
Publisher: BoD – Books on Demand
ISBN: 1838811877
Category : Business & Economics
Languages : en
Pages : 382

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Book Description
Global competition has caused fundamental changes in the competitive environment of the manufacturing and service industries. Firms should develop strategic objectives that, upon achievement, result in a competitive advantage in the market place. The forces of globalization on one hand and rapidly growing marketing opportunities overseas, especially in emerging economies on the other, have led to the expansion of operations on a global scale. The book aims to cover the main topics characterizing operations management including both strategic issues and practical applications. A global environmental business including both manufacturing and services is analyzed. The book contains original research and application chapters from different perspectives. It is enriched through the analyses of case studies.

Author: Rama Prosad Banerjee
Publisher: Taylor & Francis
ISBN: 1040099289
Category : Business & Economics
Languages : en
Pages : 532

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Book Description
A manager needs to perform the role of a leader, a consumer, a buyer, a maker, a worker, a messenger, an advisor and a guide to all other stakeholders in a business setting. Though the fundamentals of management are eternally same in nature, the learners and practicing managers should continuously sensitize themselves with the fundamentals in view of the changing times and circumstances. This book aims to be a guiding handbook for emerging and practicing managers in the ever-changing corporate world. Going beyond explaining just the basics of management, this book will help the readers understand the art of practicing management.

Author: Nuno Ribeiro
Publisher: Lulu.com
ISBN: 9781447849278
Category :
Languages : en
Pages : 70

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Book Description
Everything changes. We are currently immersing in the Digital Era and going through in-depth change. The companies, economy, society, and even us as individuals are changing (or should be). Managing in the Digital Era is a new challenge for entrepreneurs, managers, marketeers, economists, politicians...The impact of change is such that no one is left out. Communication is in the core of these changes, requiring an in-depth review of the Media industry business models and also those of other industries. Technology, on the other hand, is the major engine of this new Era, and more than ever the leading role will be played by leaders and their teams. Today, any citizen speaks to the world, asks questions and makes demands. This book pictures the changes andthe paths that are being designed by world giants, and clarifies the new challenges facing us.

Author: Shaopei Lin
Publisher: Springer Nature
ISBN: 9811527997
Category : Business & Economics
Languages : en
Pages : 283

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Book Description
Taking account of modern digital era, the emergence of Internet has brought a new scenario of ecology in project management (PM), its methodology, platform, procedures and tools are subjected to subversive changes. So a monograph of Project Management Under Internet Era is urgently needed for renewing concepts in our PM community. The concept of how PM is implemented on the virtual platform through Internet, which is widely used in PM community based on knowledge economy; meanwhile, it is different from former industrial economy with solid assets as its resources and run the project on a real physical manner. Beside the traditional PM, this book presents how shall we accommodate to conventional PM and also accommodate to Internet environment, it also discusses program management and portfolio management under Internet as well as the challenges of PM in the future. From strategic point of view, talent cultivation is extremely critical to PM development,we need to cultivate our talents accommodating to the digital era and on the "Internet +" platform. This is the impetus and the reason of why this monograph is initiated, which can be used as the textbook for graduate and undergraduate students in related majors, also a reference book to the practitioners, who are working on PM under Internet digital era.