Marketing Management PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing Management PDF full book. Access full book title Marketing Management by Greg W. Marshall. Download full books in PDF and EPUB format.

Marketing Management

Marketing Management PDF Author: Greg W. Marshall
Publisher:
ISBN: 9781260381917
Category : Marketing
Languages : en
Pages : 0

Book Description
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
➤