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Author: Heinz Weihrich Publisher: McGraw-Hill Companies ISBN: Category : Genel yönetim Languages : en Pages : 792
Book Description
The tenth edition of this classic management textbook features a new pronounced emphasis on global management. Equal attention is paid to the new Europe and the Pacific Rim as to the United States, and chapter cases are both domestic and international. Each of the six new Part Closings has a new International Focus section and a new Global Car Industry Case. Part closings 2 to 6 compare each of the 5 management functions in Japan, the USA and the People's Republic of China.
Author: Heinz Weihrich Publisher: McGraw-Hill Companies ISBN: Category : Genel yönetim Languages : en Pages : 792
Book Description
The tenth edition of this classic management textbook features a new pronounced emphasis on global management. Equal attention is paid to the new Europe and the Pacific Rim as to the United States, and chapter cases are both domestic and international. Each of the six new Part Closings has a new International Focus section and a new Global Car Industry Case. Part closings 2 to 6 compare each of the 5 management functions in Japan, the USA and the People's Republic of China.
Author: Salvatore Schiavo-Campo Publisher: Routledge ISBN: 1317461789 Category : Business & Economics Languages : en Pages : 537
Book Description
Written by two authors with a wide range of experience in international affairs, this introductory text addresses both the commonalities and diversity of administrative practice around the world, including a succinct but thorough overview of PA in the United States. It combines solid conceptual foundations with strong coverage of nuts-and-bolts "how to" topics, such as personnel management, procurement, and budgeting, and covers both developed countries and developing and transitional economies.The book's chapters are organized into four major sections: government functions and organization; management of government activity; interaction between government and citizens; and prospects of administrative reform. Plentiful illustrations and examples throughout the book, and "What to Expect" sections and discussion questions in each chapter, make this an ideal text for any PA course that takes a global perspective.
Author: Nada R. Sanders Publisher: Wiley Global Education ISBN: 1119392306 Category : Business & Economics Languages : en Pages : 352
Book Description
Supply chain management, rapidly-advancing and growing ever more important in the global business climate, requires an intense understanding of both underlying principles and practical techniques. Including both a broad overview of supply chain management and real-world examples of SCM in companies ranging from small to large, this book provides students with both the foundational material required to understand the subject matter and practical tips that demonstrate how the latest techniques are being applied. Spanning functional boundaries, this well-regarded book is now in its second edition and has quickly become a standard course text at many universities. This newest edition continues to provide a balanced, integrative, and business-oriented viewpoint of the material, and deeply explores how SCM is intertwined with other organizational functions. New material has been added to address the importance of big data analytics in SCM, as well as other technological advances such as 3-D printing, cloud computing, machine learning, driverless vehicles, the Internet of Things, RFID, and others.
Author: Alan Zimmerman Publisher: Routledge ISBN: 1135079676 Category : Business & Economics Languages : en Pages : 683
Book Description
Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly complex, often requiring a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted in a global context. However all textbooks are region-specific—except this one. This textbook takes a global viewpoint, with an international author team and cases from across the globe. Other unique features of this excellent textbook include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics early in the text; detailed review of global B2B services marketing, trade shows and market research; This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and intellectual property. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. At the same time, it's comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Author: Alan Zimmerman Publisher: Routledge ISBN: 1317190076 Category : Business & Economics Languages : en Pages : 697
Book Description
Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Author: Silvio M. Brondoni Publisher: Taylor & Francis ISBN: 0429801238 Category : Business & Economics Languages : en Pages : 187
Book Description
The growth of global corporations has led to the development of new business strategies whose complexity and configuration rest on corporate networks; corporate cross-culture and intangible corporate and product assets. In global markets, corporations compete in a competitive marketspace dimension, in other words, competitive boundaries in which space is not a stable element of the decision-making process, but a competitive factor whose complexity depends on markets increasingly characterized by time-based competition and over-supply. In view of today's fierce competition from US and Southeast Asian corporations, this book highlights global business development policies based on innovation, sustainability and intangible assets. The book assesses competitive business management from a global perspective, examining business development policies linked to the profitability of global firms. It forces readers to actively think through the most fundamental policies developed by global firms in the current competitive landscape and provides answers to questions such as: What are the new drivers of global capitalism?; How do global businesses deal with new local nationalism?; Which governance systems and behavioural norms qualify global businesses?; What are the main business policies that characterize competitive business management in a global competition perspective? Competitive Business Management neatly explains the global business management domain and helps readers to gain an understanding of global development business policies.
Author: Mike Rayner Publisher: Routledge ISBN: 1000537439 Category : Sports & Recreation Languages : en Pages : 207
Book Description
This book examines a range of contemporary issues related to the global delivery of sport management education. At a time of unprecedented change in Higher Education, the book looks closely at how sport management education can and should deliver positive outcomes in sport business and management outside of the university. The book brings together sport management academics from around the globe and examines how their practice in education has been shaped by the cultural, religious, and political context of the national regions in which they work. It aims to identify core principles in sport management education and implementation, and discusses the key aspects of sport management programmes, from curriculum design and pedagogy to issues around unified accreditation and the needs of employers. It also focuses in on what sport management education might look like in an increasingly digital post-COVID world. This is essential reading for all sport management educators and anybody working in sport-related professions looking to understand global educational platforms and their implications for policy at local, regional, national, and international level.
Author: Haynes, John D. Publisher: IGI Global ISBN: 1591400155 Category : Computers Languages : en Pages : 352
Book Description
It is tempting to think that, in the year 2001, our technology is very sophisticated and accordingly, it is very tempting to believe that present-day computer technology is "very advanced" (begging the question of to what?). The fact is that we have only just begun to develop computer technology, and the recent implementation of the Internet brings us to a special threshold in that development. Development stages require very careful and thoughtful management. What we do now in this present development stage will be profoundly important for future generations. The management of the foundation for the 'evolution' of computer technology is a very special case because it will also become intimately connected with the management of mankind itself, not only in groups or collectively but also, eventually, as a species.
Author: Heinz Weihrich
Author: Heinz Weihrich
Author: Salvatore Schiavo-Campo
Author: Nada R. Sanders
Author: Heinz Weihrich
Author: Alan Zimmerman
Author: Alan Zimmerman
Author: Silvio M. Brondoni
Author: Mike Rayner
Author: Harold Koontz
Author: Haynes, John D.