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Author: James Espey Publisher: Whitefox ISBN: 9780992808716 Category : Business & Economics Languages : en Pages : 242
Book Description
Harnessing decades of experience in managing and developing top brands, James Espey has refined his wisdom into 100 bite-sized tips. His clear, down-to-earth advice has been carefully structured to benefit readers at all stages of their career, from businessnovices and those halfway up the ladder to start-up entrepreneurs and company bosses seeking to put their accomplishments to good use as they wind down. At heart is the central importance of creating 'you the brand' - making your marque - in order to achieve business success and career fulfilment. 'I read James Espey's book from cover to cover in one sitting. It is not just for the young and ambitious; the hardened, aging and cynical will find it a refreshing reminder of how things should be.' Tim Isaac, Chairman, Ogilvy & Mather, Asia Pacific (2008-2012) 'A great and instructive read.' Sir George Bull, Joint Group Chairman, Diageo PLC (1997-1998); Chairman, J Sainsbury PLC (1998-2004) 'The most important brand that everyone must learn to manage is themselves. James Espey's guide offers shrewd marketing advice to executives at all stages of their business life cycle.' Hugh Burkitt, Chief Executive, The Marketing Society
Author: James Espey Publisher: Whitefox ISBN: 9780992808716 Category : Business & Economics Languages : en Pages : 242
Book Description
Harnessing decades of experience in managing and developing top brands, James Espey has refined his wisdom into 100 bite-sized tips. His clear, down-to-earth advice has been carefully structured to benefit readers at all stages of their career, from businessnovices and those halfway up the ladder to start-up entrepreneurs and company bosses seeking to put their accomplishments to good use as they wind down. At heart is the central importance of creating 'you the brand' - making your marque - in order to achieve business success and career fulfilment. 'I read James Espey's book from cover to cover in one sitting. It is not just for the young and ambitious; the hardened, aging and cynical will find it a refreshing reminder of how things should be.' Tim Isaac, Chairman, Ogilvy & Mather, Asia Pacific (2008-2012) 'A great and instructive read.' Sir George Bull, Joint Group Chairman, Diageo PLC (1997-1998); Chairman, J Sainsbury PLC (1998-2004) 'The most important brand that everyone must learn to manage is themselves. James Espey's guide offers shrewd marketing advice to executives at all stages of their business life cycle.' Hugh Burkitt, Chief Executive, The Marketing Society
Author: Mark Best Publisher: Hardie Grant ISBN: 9781742707020 Category : Cooking Languages : en Pages : 0
Book Description
Marque is a unique and exquisite celebration of food, showcasing inspirational recipes and techniques from one of the most talented chefs in the world. Marque is a highly illustrated contemporary recipe book, celebrating the successful Sydney restaurant which is considered to be one of the finest in the world. Since opening in 1999, Marque has been consistently awarded and recognized for its innovative approach to food. In Marque, owner and chef Mark Best has selected 80 signature recipes that showcase the restaurant's influence on contemporary cuisine in the culinary world. Most of the dishes contained in this collection are complete meals, but Mark has also included some smaller recipes and techniques which form the backbone for many of his dishes. From slow-cooked rock cod with scampi anglaise, potatoes, and button mushrooms to roquefort with apple and mustard, from white rabbit with wakame, cashew and zucchini to chocolate vermicelli, kumquats and yogurt, Marque will take you on a culinary adventure that will delight the senses. René Redzepi of Noma Retaurant—the World's Best Chef (2011 San Pellegrino Awards)—wrote in his foreword, "Mark approaches his cuisine with an open mind, dedication to detail, and perseverance that he describes as 'an eternal dissatisfaction'—this defines his relentless search for creativity with a surprising and disarming intellect. His artistic rigor is demonstrated in the beautiful plating."
Author: Donald Miller Publisher: HarperCollins Leadership ISBN: 0718033337 Category : Business & Economics Languages : en Pages : 241
Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: Patrick O'Brian Publisher: W. W. Norton & Company ISBN: 0393063658 Category : Fiction Languages : en Pages : 334
Book Description
"Fine stuff...[The Letter of Marque] leaves the devotee of naval fiction eager for sequels." —Jonathan Yardley, Washington Post Book World Captain Jack Aubrey, a brilliant and experienced officer, has been struck off the list of post-captains for a crime he did not commit. His old friend Stephen Maturin, usually cast as a ship’s surgeon to mask his discreet activities on behalf of British Intelligence, has bought for Aubrey his former ship the Surprise to command as a privateer, more politely termed a letter of marque. Together they sail on a desperate mission against the French, which, if successful, may redeem Aubrey from the private hell of his disgrace. A nighttime battle with an unusual climax, a jewel of great value, and Maturin’s fondness for opium make this segment of Patrick O’Brian’s masterful series both original and profoundly exciting.
Author: Carolina Rogoll Publisher: Simon and Schuster ISBN: 1621535193 Category : Business & Economics Languages : en Pages : 253
Book Description
For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand’s unique challenge, how to define the brand’s equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and managing resources; marketing strategy; how to build a marketing plan; and much more, including exercise worksheets to practice on! The author combines her experience building brands at the front lines of a big multinational company with top-notch marketing and management theory. What results is an ideal primer for anyone seeking structured guidance on building a brand for a client, managing a brand, or even starting a brand for oneself. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Lee W. Frederiksen Publisher: ISBN: 9780990445906 Category : Business & Economics Languages : en Pages : 150
Book Description
What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
Author: Donald Miller Publisher: HarperCollins Leadership ISBN: 1400203805 Category : Business & Economics Languages : en Pages : 208
Book Description
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
Author: Susan Lintell Publisher: New Generation Publishing ISBN: 1910266965 Category : Fiction Languages : en Pages : 181
Book Description
Whether you're in business, working in a marketing environment or just want to develop your skills, there's something in here to help you. The Ninja Marketing Toolkit offers you powerful, simple tools for understanding, designing and implementing marketing plans. The Ninja Marketing Toolkit is a practical, inspiring handbook, a companion you can use time and time again. You'll discover powerful techniques and marketing tools to design and implement your own marketing plan. Whether your business is large or small, you're looking for personal development or you just like marketing, you will thoroughly enjoy the journey! The Ninja Marketing Toolkit is an original approach to presenting information, using concise text and bullet points in an attractive, digestible format that's fun to use. There are templates for you to use to develop a powerful and practical marketing plan to help you get the results you want.
Author: Samuel Smith Publisher: Samuel Smith ISBN: Category : Business & Economics Languages : en Pages : 200
Book Description
If You’ve Always Dreamed about owning a Charming Store and Selling Unique Items, but Lack the Funds and Space to Do So, Keep Reading and Take the First Step Toward Making this Dream Come True! Dropshipping is a go-to method for anyone who wants to upgrade his or her budget without investing a crazy amount of money to start a business. This incredible platform provides you with an opportunity to own a store, without worrying about the logistics of it such as storage space, stock, or inventory. Sounds simple enough, right? Don’t be misled by the seemingly simple conduction of this venture, for it is the reason why many such businesses have failed. Instead, use this book to dive deep beneath the surface of the most successful online businesses, discover their success secrets, strategies, and models and implement them in your own project! Here’s what you’ll be able to do: Navigate the Shopify platform like a professional Design your online store and choose the right product niche Brand and promote your business to become a stable presence on the market Crush your competition with proven selling and marketing strategies Use marketing tools to attract a vast amount of customers to your store Avoid the 3 biggest mistakes you can make in dropshipping Recognize the right suppliers, and sell products of the highest quality Raise your profits with strategic marketing And much more! Even if you’ve never heard of Shopify before, with this guide you can build a business that will ensure your financial stability. The Internet has given us countless opportunities for making money while enjoying ourselves and having fun, so why not use it? All you need to do it to Scroll up, click on "Buy Now” with 1-Click, and Get Your Copy!
Author: James Espey
Author: James Espey
Author: Mark Best
Author: Donald Miller
Author: Patrick O'Brian
Author: Carolina Rogoll
Author: Lee W. Frederiksen
Author: Donald Miller
Author: Susan Lintell
Author: Susan Marque
Author: Samuel Smith