Making Things Greener PDF Download

Author: Al Iannuzzi
Publisher: CRC Press
ISBN: 1439854998
Category : Business & Economics
Languages : en
Pages : 213

View

Book Description
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.

Author: Iliyana Stareva
Publisher: John Wiley & Sons
ISBN: 1119462274
Category : Business & Economics
Languages : en
Pages : 188

View

Book Description
The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

Author: Mardie Townsend
Publisher: Routledge
ISBN: 0429819706
Category : Social Science
Languages : en
Pages : 295

View

Book Description
First published in 1998, this volume looks at the potential and motivation for companies and industries to go green. Mardie Townsend examines issues including human behaviour towards the environment, structuration theory, why companies go green and factors helping and hindering the ‘greening’ of industry. It emerged as part of an international monograph publishing series covering new research into the ‘green’ issues such as government, corporate and public responses to environmental hazards, the economics of green policies and the effectiveness of environmental protection programmes.

Author: Chrissy Trask
Publisher: Gibbs Smith
ISBN: 1423607961
Category : House & Home
Languages : en
Pages : 211

View

Book Description
Surveys find that over 80 percent of Americans agree with the goals of the environmental movement. Sadly, most Americans admit to doing little more than basic recycling when it comes to acting on that disposition. What is the reason for this great divide between environmental sentiment in this country and individual actions? Author and environmental consultant Crissy Trask seeks to answer this question-and solve the disparity-with a new book that makes it easy to be an environmentalist, no matter how busy or hectic your lifestyle. This is a day to day guide with simple, practical suggestions that anyone can put into action.

Author: Shivya Nath
Publisher: Penguin Random House India Private Limited
ISBN: 9353052653
Category : Literary Collections
Languages : en
Pages : 182

View

Book Description
Shivya Nath quit her corporate job at age twenty-three to travel the world. She gave up her home and the need for a permanent address, sold most of her possessions and embarked on a nomadic journey that has taken her everywhere from remote Himalayan villages to the Amazon rainforests of Ecuador. Along the way, she lived with an indigenous Mayan community in Guatemala, hiked alone in the Ecuadorian Andes, got mugged in Costa Rica, swam across the border from Costa Rica to Panama, slept under a meteor shower in the cracked salt desert of Gujarat and learnt to conquer her deepest fears. With its vivid descriptions, cinematic landscapes, moving encounters and uplifting adventures, The Shooting Star is a travel memoir that maps not just the world but the human spirit.

Author: Dave Evans
Publisher: Clarkson Potter Publishers
ISBN: 9780307395573
Category : Business & Economics
Languages : en
Pages : 260

View

Book Description
This full-color collection of the latest in environmentally conscious--yet incredibly stylish--products reveals the imagination and innovation of leading designers at work around the world today. Each product is accompanied by a brief description explaining its environmental significance.

Author: Yvonne Jeffery
Publisher: John Wiley & Sons
ISBN: 0470370637
Category : House & Home
Languages : en
Pages : 387

View

Book Description
Want to do your part to reduce energy consumption, waste, and pollution; clean up the environment, and save the planet? Green Living For Dummies is packed with practical suggestions you can follow to make your lifestyle greener by doing as little damage as possible to the planet and the animal and plant life that depend on it. This practical guide delivers an array of realistic practices and changes you can undertake to help the environment and create a better home for yourself and your loved ones. You’ll discover easy and innovative ways to make a difference by reducing energy use and waste, scaling back reliance on your car, and even making minor adjustments to your diet. You’ll also find how to live green at work and in your community, and you’ll develop a deeper understanding of how these changes benefit both the environment and your own health and well-being! Discover how to: Go green gradually Make eco-friendly home improvements Work greener transportation into your lifestyle Save money by going green Eat locally and organically Raise your children’s environmental awareness Reduce waste by repairing, restoring, and reusing Become a green consumer Invest in green companies for fun and profit Complete with handy lists of things you can do to make a difference right away and down the road Green Living For Dummies is the resource you need to start taking steps toward shrinking your footprint.

Author: Green Matters
Publisher: Rock Point Gift & Stationery
ISBN: 1631067206
Category : House & Home
Languages : en
Pages : 163

View

Book Description
Who says living a green lifestyle has to be a chore? Part reference, part lifestyle—with a dash of inspiration—Green Living is full of approachable, accessible, and easily implemented strategies to quickly and easily bring sustainability into all areas of your life and home.

Author: Bill Gates
Publisher: Knopf Canada
ISBN: 0735280452
Category : Science
Languages : en
Pages : 240

View

Book Description
NEW YORK TIMES BESTSELLER NATIONAL BESTSELLER In this urgent, singularly authoritative book, Bill Gates sets out a wide-ranging, practical--and accessible--plan for how the world can get to zero greenhouse gas emissions in time to avoid an irreversible climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help and guidance of experts in the fields of physics, chemistry, biology, engineering, political science and finance, he has focused on exactly what must be done in order to stop the planet's slide toward certain environmental disaster. In this book, he not only gathers together all the information we need to fully grasp how important it is that we work toward net-zero emissions of greenhouse gases but also details exactly what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. He describes the areas in which technology is already helping to reduce emissions; where and how the current technology can be made to function more effectively; where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete plan for achieving the goal of zero emissions--suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but by following the guidelines he sets out here, it is a goal firmly within our reach.

Author: Julia Hailes
Publisher:
ISBN: 9780743295307
Category : Conservation of natural resources
Languages : en
Pages : 0

View

Book Description
Green consumerism is on the rise, but many of us are confused by an avalance of information. This text addresses all the questions the general consumer is asking, giving advice on a wide range of issues, explaining which products, brands and companies are getting it right, and which ones are getting it wrong.