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Author: Bernadette Jiwa Publisher: Createspace Independent Publishing Platform ISBN: 9781478394846 Category : Business development Languages : en Pages : 0
Book Description
The path to success is littered with great ideas poorly marketed. Don't let yours be one of them. "A little book with a very big message. Your idea is worth a great story, well told." SETH GODIN- Author of All Marketers Tell Stories Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this book as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you. You don't have to start on page one and work your way through, or even read it from front to back. Each topic stands on its own so dip in and out. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter. ADVANCE PRAISE FOR MAKE YOUR IDEA MATTER "Every story you tell is a choice, and the choices you make matter. For best results make the choice to read this book." CHRIS GUILLEBEAU- Author of The $100 Startup "Make Your Idea Matter' is a book that's easy to get into and hard to escape. Full of valuable, original, engaging content.Bernadette Jiwa has been likened to 'a female Seth Godin' and I have to agree." ROBERT GERRISH- Director of Flying Solo,Australia's Micro Business Community "The most brilliant people I have known have the rare ability to distill complexity to an essence. This is what Bernadette Jiwa does for entrepreneurs in Make Your Idea Matter." MARK SCHAEFER- Author of Return on Influence & The Tao of Twitter "If I discover one useful insight in a business book, I consider the time well spent. This surprising little book delivers them in spades!" TOM ASACKER - Author of A Clear Eye for Branding "Now is your time to make a difference, your time to be the best at what you love doing, your time to use your skills to enrich not only your own life, but the lives of each and every individual you do business with. More and more small businesses are taking impressive leads in their industries, making giant multinationals look cumbersome and unfriendly in comparison. You can do the same, and the first thing on your "to do" list should be to read this book. Bernadette has written a fantastic collection of stories to inspire, to provoke, to make you think, to generate ideas, and to bring your business to the next level.It doesn't matter if your idea has been done before, because as Bernadette rightly points out, it hasn't been done by you." DAVID AIREY - Author of Logo Design Love
Author: Bernadette Jiwa Publisher: Createspace Independent Publishing Platform ISBN: 9781478394846 Category : Business development Languages : en Pages : 0
Book Description
The path to success is littered with great ideas poorly marketed. Don't let yours be one of them. "A little book with a very big message. Your idea is worth a great story, well told." SETH GODIN- Author of All Marketers Tell Stories Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this book as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you. You don't have to start on page one and work your way through, or even read it from front to back. Each topic stands on its own so dip in and out. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter. ADVANCE PRAISE FOR MAKE YOUR IDEA MATTER "Every story you tell is a choice, and the choices you make matter. For best results make the choice to read this book." CHRIS GUILLEBEAU- Author of The $100 Startup "Make Your Idea Matter' is a book that's easy to get into and hard to escape. Full of valuable, original, engaging content.Bernadette Jiwa has been likened to 'a female Seth Godin' and I have to agree." ROBERT GERRISH- Director of Flying Solo,Australia's Micro Business Community "The most brilliant people I have known have the rare ability to distill complexity to an essence. This is what Bernadette Jiwa does for entrepreneurs in Make Your Idea Matter." MARK SCHAEFER- Author of Return on Influence & The Tao of Twitter "If I discover one useful insight in a business book, I consider the time well spent. This surprising little book delivers them in spades!" TOM ASACKER - Author of A Clear Eye for Branding "Now is your time to make a difference, your time to be the best at what you love doing, your time to use your skills to enrich not only your own life, but the lives of each and every individual you do business with. More and more small businesses are taking impressive leads in their industries, making giant multinationals look cumbersome and unfriendly in comparison. You can do the same, and the first thing on your "to do" list should be to read this book. Bernadette has written a fantastic collection of stories to inspire, to provoke, to make you think, to generate ideas, and to bring your business to the next level.It doesn't matter if your idea has been done before, because as Bernadette rightly points out, it hasn't been done by you." DAVID AIREY - Author of Logo Design Love
Author: Dwight Evans Publisher: ISBN: 9780615909080 Category : Legislators Languages : en Pages : 198
Book Description
This book is a primer on mobilizing political power to achieve enlightened goals in a democracy. This is a book about how good politicians can compromise without abandoning moral principles. This is a book that will inspire future political leaders to hold on to their idealism rather than spiral into a cynical distrust of politics and government. Rep. Dwight Evans shows us that politics is a noble art, and with enough research, hard work and knowledge of the legislative process, politics can be the art of the impossible.
Author: Amitav Acharya Publisher: Cornell University Press ISBN: 080145946X Category : Political Science Languages : en Pages : 201
Book Description
Asia is a crucial battleground for power and influence in the international system. It is also a theater of new experiments in regional cooperation that could redefine global order. Whose Ideas Matter? is the first book to explore the diffusion of ideas and norms in the international system from the perspective of local actors, with Asian regional institutions as its main focus. There's no Asian equivalent of the EU or of NATO. Why has Asia, and in particular Southeast Asia, avoided such multilateral institutions? Most accounts focus on U.S. interests and perceptions or intraregional rivalries to explain the design and effectiveness of regional institutions in Asia such as SEATO, ASEAN, and the ASEAN Regional Forum. Amitav Acharya instead foregrounds the ideas of Asian policymakers, including their response to the global norms of sovereignty and nonintervention. Asian regional institutions are shaped by contestations and compromises involving emerging global norms and the preexisting beliefs and practices of local actors. Acharya terms this perspective "constitutive localization" and argues that international politics is not all about Western ideas and norms forcing their way into non-Western societies while the latter remain passive recipients. Rather, ideas are conditioned and accepted by local agents who shape the diffusion of ideas and norms in the international system. Acharya sketches a normative trajectory of Asian regionalism that constitutes an important contribution to the global sovereignty regime and explains a remarkable continuity in the design and functions of Asian regional institutions.
Author: Bilal A. Baloch Publisher: Cambridge University Press ISBN: 1009032461 Category : Political Science Languages : en Pages : 351
Book Description
Comparativist scholarship conventionally gives unbridled primacy to external, material interests–chiefly votes and rents–as proximately shaping political behaviour. These logics tend to explicate elite decision-making around elections and pork barrel politics but fall short in explaining political conduct during credibility crises, such as democratic governments facing anti-corruption movements. In these instances, Baloch shows, elite ideas, for example concepts of the nation or technical diagnoses of socioeconomic development, dominate policymaking. Scholars leverage these arguments in the fields of international relations, American politics, and the political economy of development. But an account of ideas activating or constraining executive action in developing democracies, where material pressures are high, is found wanting. Resting on fresh archival research and over 120 original elite interviews, When Ideas Matter traces where ideas come from, how they are chosen, and when they are most salient for explaining political behaviour in India and similar contexts.
Author: Michaela PhD O'Donnell Publisher: Baker Books ISBN: 1493432362 Category : Religion Languages : en Pages : 216
Book Description
In the past decades, work has changed dramatically. Yet we are still sent into the new world of work with old, outdated tools, expectations, and strategies. This leaves us ill-equipped in our pursuit of meaningful work that will impact our communities and change the world. The result? Unmet expectations and unfulfilled longings. Not to mention curiosity about how to do the work we sense God calling us to. Make Work Matter provides a blueprint for a better future. Filled with stories and insights from faithful entrepreneurs and built on solid research, this book will help you - discover what God is calling you to do in a changing world - define where you are in this season of work - embrace what the Bible says (and doesn't say) about calling - develop a mindset and habits suited for the new world of work - reflect on and work out ways that sustain you on the journey It's time to close the gap between what you're doing now and the meaningful work you desire to accomplish. This book will help you chart your own way forward.
Author: Robert J. Brunner Publisher: FT Press ISBN: 0132703750 Category : Business & Economics Languages : en Pages : 255
Book Description
“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” Bill Burnett Executive Director, Design Program, Stanford University “Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.” Ray Riley Design GM, Entertainment and Devices, Microsoft “This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.
Author: Scott Mautz Publisher: AMACOM ISBN: 0814436188 Category : Business & Economics Languages : en Pages : 267
Book Description
How do you motivate the disengaged, and further engage the engaged? The answer is to foster meaning at work and give work a greater sense of personal significance, thus making work matter. The startling truth is that 70% of the workforce is disengaged - their bodies may put in long hours, but their hearts and minds never punch in. This is a terrible dilemma for organizations trying to motivate employees to do more with less. Make It Matter is the antidote to crisis levels of disengagement and the first book that serves as a practical, yet inspiring how-to guide for motivating by creating meaning?- the?motivational force of our times. Distilling research, case studies, stories, and interviews with managers at great companies to work for, leadership expert Scott Mautz unveils 7 essential Markers of Meaning that can be triggered to create meaning in and at work. You'll get dozens of tools and learn about the power of: Direction - Reframe work to add meaning and motivation, and help people find a sense of significance and purpose in what they do Discovery - Craft the richest kind of opportunities to learn, grow, and influence, while helping people feel valued Devotion - Cultivate an authentic, caring culture, master meaning-making leadership behaviors, and drive out corrosive behaviors that can unknowingly drain meaning at work When people feel that they matter, they give their all. Channel that power and everyone profits.
Author: Steven Johnson Publisher: Hachette UK ISBN: 1473693470 Category : Business & Economics Languages : en Pages : 256
Book Description
Plenty of books offer useful advice on how to get better at making quick-thinking, intuitive choices. But what about more consequential decisions, the ones that affect our lives for years, or centuries, to come? Our most powerful stories revolve around these kinds of decisions: where to live, whom to marry, what to believe, whether to start a company, how to end a war. Full of the beautifully crafted storytelling and novel insights that Steven Johnson's fans know to expect, Farsighted draws lessons from cognitive science, social psychology, military strategy, environmental planning, and great works of literature. Everyone thinks we are living in an age of short attention spans, but we've actually learned a lot about making long-term decisions over the past few decades. Johnson makes a compelling case for a smarter and more deliberative decision-making approach. He argues that we choose better when we break out of the myopia of single-scale thinking and develop methods for considering all the factors involved. There's no one-size-fits-all model for the important decisions that can alter the course of a life, an organization, or a civilization. But Farsighted explains how we can approach these choices more effectively, and how we can appreciate the subtle intelligence of choices that shaped our broader social history.
Author: Peter Sheahan Publisher: BenBella Books, Inc. ISBN: 1941631770 Category : Business & Economics Languages : en Pages : 288
Book Description
People want to buy from, work for, and partner with companies that matter. So how do you build a company that matters? Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build a sustainable, differentiated organization. In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value—your edge of disruption—at the intersection of old and new, where your existing profits, reach, and reputation enable you to create the markets of the future. This is the place where the most important problems are solved and where the fewest people can solve them. Your edge of disruption is where your opportunity to matter is found. Matter uses extensive case studies of real companies that have successfully become the obvious choice in their markets—from high-profile corporations like Adobe and Burberry to lesser-known brands like Littlefield and BlueShore Financial. Their stories define innovative and impactful approaches to business that you can use to influence and partner with the right customers and clients to win in our radically changing world. Through their journeys, you will find the inspiration and courage to lean in to complexity and solve the higher value problems that matter most. Don't just read this book—use it to identify and act on opportunities to create the most value and accelerate your own journey to becoming a person and a company that matters.
Author: Bernadette Jiwa
Author: Bernadette Jiwa
Author: Dwight Evans
Author: Amitav Acharya
Author: Bilal A. Baloch
Author: Michaela PhD O'Donnell
Author: Robert J. Brunner
Author: Scott Mautz
Author: Steven Johnson
Author: Peter Sheahan
Author: David Carlson