Author: Jed Wylie
Publisher: Marshall Cavendish
ISBN: 9814382604
Category : Consumer behavior
Languages : en
Pages : 354
Book Description
Statistics amply demonstrate that most web owners don't understand the fundamental principles of running and marketing a website. But at a time when your website is rapidly becoming a fundamental sales channel, no business (large or small) can afford to get this wrong for much longer. This practical and sales-oriented book aims to resolve two simple problems most web owners face: how to get a website built well and then how to market the site in order to generate sales. The author presents a non-technical, easy-to-implement blueprint to help any business achieve online sales success. Starting with choosing the right web developer, to understanding the key principles of web marketing, to getting long lasting traffic, to writing compelling online copy, to more advanced marketing strategies and analytics, this book will make a lasting difference to a company's web-based sales.
Make Your Website Sell
Author: Jed Wylie
Publisher: Marshall Cavendish
ISBN: 9814382604
Category : Consumer behavior
Languages : en
Pages : 354
Book Description
Statistics amply demonstrate that most web owners don't understand the fundamental principles of running and marketing a website. But at a time when your website is rapidly becoming a fundamental sales channel, no business (large or small) can afford to get this wrong for much longer. This practical and sales-oriented book aims to resolve two simple problems most web owners face: how to get a website built well and then how to market the site in order to generate sales. The author presents a non-technical, easy-to-implement blueprint to help any business achieve online sales success. Starting with choosing the right web developer, to understanding the key principles of web marketing, to getting long lasting traffic, to writing compelling online copy, to more advanced marketing strategies and analytics, this book will make a lasting difference to a company's web-based sales.
Publisher: Marshall Cavendish
ISBN: 9814382604
Category : Consumer behavior
Languages : en
Pages : 354
Book Description
Statistics amply demonstrate that most web owners don't understand the fundamental principles of running and marketing a website. But at a time when your website is rapidly becoming a fundamental sales channel, no business (large or small) can afford to get this wrong for much longer. This practical and sales-oriented book aims to resolve two simple problems most web owners face: how to get a website built well and then how to market the site in order to generate sales. The author presents a non-technical, easy-to-implement blueprint to help any business achieve online sales success. Starting with choosing the right web developer, to understanding the key principles of web marketing, to getting long lasting traffic, to writing compelling online copy, to more advanced marketing strategies and analytics, this book will make a lasting difference to a company's web-based sales.
How to Style Your Brand
Author: Fiona Humberstone
Publisher:
ISBN: 9780956454539
Category : Branding (Marketing)
Languages : en
Pages : 208
Book Description
The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs
Publisher:
ISBN: 9780956454539
Category : Branding (Marketing)
Languages : en
Pages : 208
Book Description
The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs
How to Sell Your Art Online
Author: Cory Huff
Publisher: HarperCollins
ISBN: 0062414968
Category : Art
Languages : en
Pages : 149
Book Description
An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Publisher: HarperCollins
ISBN: 0062414968
Category : Art
Languages : en
Pages : 149
Book Description
An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Brand Brilliance
Author: Fiona Humberstone
Publisher:
ISBN: 9780956454546
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9780956454546
Category :
Languages : en
Pages :
Book Description
Creating a Website: The Missing Manual
Author: Matthew MacDonald
Publisher: "O'Reilly Media, Inc."
ISBN: 1491936177
Category : Computers
Languages : en
Pages : 840
Book Description
You can easily create a professional-looking website with nothing more than an ordinary computer and some raw ambition. Want to build a blog, sell products, create forums, or promote an event? No problem! This friendly, jargon-free book gives you the techniques, tools, and advice you need to build a site and get it up on the Web. The important stuff you need to know: Master the basics. Learn HTML5, the language of the Web. Design good-looking pages. Use styles to build polished layouts. Get it online. Find a reliable web host and pick a good web address. Use time-saving tools. Learn free tools for creating web pages and tracking your visitors. Attract visitors. Make sure people can find your site through popular search engines like Google. Build a community. Encourage repeat visits with social media. Bring in the cash. Host Google ads, sell Amazon’s wares, or push your own products that people can buy via PayPal. Add pizzazz. Include audio, video, interactive menus, and a pinch of JavaScript.
Publisher: "O'Reilly Media, Inc."
ISBN: 1491936177
Category : Computers
Languages : en
Pages : 840
Book Description
You can easily create a professional-looking website with nothing more than an ordinary computer and some raw ambition. Want to build a blog, sell products, create forums, or promote an event? No problem! This friendly, jargon-free book gives you the techniques, tools, and advice you need to build a site and get it up on the Web. The important stuff you need to know: Master the basics. Learn HTML5, the language of the Web. Design good-looking pages. Use styles to build polished layouts. Get it online. Find a reliable web host and pick a good web address. Use time-saving tools. Learn free tools for creating web pages and tracking your visitors. Attract visitors. Make sure people can find your site through popular search engines like Google. Build a community. Encourage repeat visits with social media. Bring in the cash. Host Google ads, sell Amazon’s wares, or push your own products that people can buy via PayPal. Add pizzazz. Include audio, video, interactive menus, and a pinch of JavaScript.
Get Your Book Selling on Your Website
Author: Monica Leonelle
Publisher: Spaulding House
ISBN: 1635660793
Category : Language Arts & Disciplines
Languages : en
Pages : 129
Book Description
Written for an author, by an author, this is an unofficial definitive guide to increasing your book sales on your website. It covers: The advantages of selling direct through your website The five best offers you can make to your readers (including bundling, exclusivity, and more) Seller accounts, dropshipping, fulfillment, and more The pains involved (setup, tech, taxes, shipping, transactional emails, etc.) and whether they are worth it or not for your business How to get your readers to buy direct from you How to use landing pages (with cross-sells, upsells, and post-purchases) Ways to find new readers for your books How to get customers to become repeat customers What else you should be selling if you are selling direct
Publisher: Spaulding House
ISBN: 1635660793
Category : Language Arts & Disciplines
Languages : en
Pages : 129
Book Description
Written for an author, by an author, this is an unofficial definitive guide to increasing your book sales on your website. It covers: The advantages of selling direct through your website The five best offers you can make to your readers (including bundling, exclusivity, and more) Seller accounts, dropshipping, fulfillment, and more The pains involved (setup, tech, taxes, shipping, transactional emails, etc.) and whether they are worth it or not for your business How to get your readers to buy direct from you How to use landing pages (with cross-sells, upsells, and post-purchases) Ways to find new readers for your books How to get customers to become repeat customers What else you should be selling if you are selling direct
eCommerce 360: Start your Online Business, Create your eCommerce and Sell on Marketplaces
Author: Julian Delphiki
Publisher: Julian Delphiki
ISBN:
Category : Business & Economics
Languages : en
Pages : 99
Book Description
"eCommerce 360: Start Your Online Business, Create Your eCommerce, and Sell on Marketplaces" is a comprehensive guidebook that equips aspiring entrepreneurs and business owners with the essential knowledge and strategies to establish a successful online business, create their own eCommerce platform, and effectively sell products on various marketplaces. The book also provides valuable insights into the Chinese market and the key considerations for selling in China. The book begins by emphasizing the fundamental steps required to start an online business. Readers are introduced to the various aspects of eCommerce, including choosing the right products, conducting market research, building a solid brand identity, and understanding the target audience. Through practical advice and examples, readers gain a clear understanding of the essentials necessary to lay a strong foundation for their online business. The authors then delve into the intricacies of creating an eCommerce platform. From setting up a user-friendly website to optimizing the customer experience and implementing secure payment gateways, the book guides readers through the technical and operational aspects of establishing an effective online store. Emphasis is placed on creating an intuitive navigation structure, optimizing product listings, and utilizing persuasive copywriting to maximize sales. Furthermore, the book explores the potential of selling products on various marketplaces. It provides a comprehensive overview of popular online marketplaces such as Amazon, eBay, and Alibaba, detailing the benefits and challenges associated with each platform. Readers learn how to navigate the marketplace landscape, optimize product listings, and leverage the unique features of each platform to expand their reach and drive sales. A significant aspect of this book is its focus on selling in the Chinese market. Recognizing the enormous potential of the Chinese eCommerce landscape, the authors provide valuable insights and strategies specifically tailored to this market. Readers gain an understanding of the major Chinese marketplaces, such as Tmall and JD.com, and learn how to navigate the complexities of cross-border eCommerce, including regulatory requirements, logistics, and cultural considerations. The book offers practical guidance on adapting marketing strategies, tailoring products to the Chinese market, and effectively reaching Chinese consumers. Throughout "eCommerce 360," the authors emphasize the importance of effective marketing and sales strategies. From leveraging search engine optimization (SEO) and social media marketing to utilizing influencer collaborations and customer reviews, readers gain insights into the various channels and tactics available to drive traffic and boost sales for their online business. "eCommerce 360: Start Your Online Business, Create Your eCommerce, and Sell on Marketplaces" serves as a comprehensive guide for individuals seeking to venture into the world of eCommerce. By combining practical advice on starting an online business, creating an eCommerce platform, and selling on marketplaces with insights into the Chinese market, this book equips entrepreneurs with the knowledge and strategies necessary to establish a thriving online business, reach a global audience, and capitalize on the opportunities of the ever-expanding eCommerce industry.
Publisher: Julian Delphiki
ISBN:
Category : Business & Economics
Languages : en
Pages : 99
Book Description
"eCommerce 360: Start Your Online Business, Create Your eCommerce, and Sell on Marketplaces" is a comprehensive guidebook that equips aspiring entrepreneurs and business owners with the essential knowledge and strategies to establish a successful online business, create their own eCommerce platform, and effectively sell products on various marketplaces. The book also provides valuable insights into the Chinese market and the key considerations for selling in China. The book begins by emphasizing the fundamental steps required to start an online business. Readers are introduced to the various aspects of eCommerce, including choosing the right products, conducting market research, building a solid brand identity, and understanding the target audience. Through practical advice and examples, readers gain a clear understanding of the essentials necessary to lay a strong foundation for their online business. The authors then delve into the intricacies of creating an eCommerce platform. From setting up a user-friendly website to optimizing the customer experience and implementing secure payment gateways, the book guides readers through the technical and operational aspects of establishing an effective online store. Emphasis is placed on creating an intuitive navigation structure, optimizing product listings, and utilizing persuasive copywriting to maximize sales. Furthermore, the book explores the potential of selling products on various marketplaces. It provides a comprehensive overview of popular online marketplaces such as Amazon, eBay, and Alibaba, detailing the benefits and challenges associated with each platform. Readers learn how to navigate the marketplace landscape, optimize product listings, and leverage the unique features of each platform to expand their reach and drive sales. A significant aspect of this book is its focus on selling in the Chinese market. Recognizing the enormous potential of the Chinese eCommerce landscape, the authors provide valuable insights and strategies specifically tailored to this market. Readers gain an understanding of the major Chinese marketplaces, such as Tmall and JD.com, and learn how to navigate the complexities of cross-border eCommerce, including regulatory requirements, logistics, and cultural considerations. The book offers practical guidance on adapting marketing strategies, tailoring products to the Chinese market, and effectively reaching Chinese consumers. Throughout "eCommerce 360," the authors emphasize the importance of effective marketing and sales strategies. From leveraging search engine optimization (SEO) and social media marketing to utilizing influencer collaborations and customer reviews, readers gain insights into the various channels and tactics available to drive traffic and boost sales for their online business. "eCommerce 360: Start Your Online Business, Create Your eCommerce, and Sell on Marketplaces" serves as a comprehensive guide for individuals seeking to venture into the world of eCommerce. By combining practical advice on starting an online business, creating an eCommerce platform, and selling on marketplaces with insights into the Chinese market, this book equips entrepreneurs with the knowledge and strategies necessary to establish a thriving online business, reach a global audience, and capitalize on the opportunities of the ever-expanding eCommerce industry.
Running a Web Design Business from Home
Author: Rob Cubbon
Publisher: Createspace Independent Publishing Platform
ISBN: 9781494366285
Category : Home-based businesses
Languages : en
Pages : 104
Book Description
A complete and authoritative guide to setting up a home business designing and developing websites. Available in both Kindle & paperback versions. You can run your own web design business from home - all you need is a computer and an internet connection. Working for a design company? Freelancing? Under-utilised, unappreciated or uninspired? This could be the book for you. Would you like to build websites for clients directly instead of going through middlemen? Would you like to work when you'd like, on what you'd like, and with whom you'd like? This could be the book for you. This book explains how to set up your business from home - the hardware and software you'll need. How to get clients - long term, quality clients that will recommend you and give you ongoing work. How to run web design projects. And how to diversify your business going forward. This is not a "get rich quick" book. You are encouraged to start in your spare time and slowly but surely build up your long-term professional contacts and online authority. This will provide you with a solid base for whatever you want to achieve with your online business in the future.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781494366285
Category : Home-based businesses
Languages : en
Pages : 104
Book Description
A complete and authoritative guide to setting up a home business designing and developing websites. Available in both Kindle & paperback versions. You can run your own web design business from home - all you need is a computer and an internet connection. Working for a design company? Freelancing? Under-utilised, unappreciated or uninspired? This could be the book for you. Would you like to build websites for clients directly instead of going through middlemen? Would you like to work when you'd like, on what you'd like, and with whom you'd like? This could be the book for you. This book explains how to set up your business from home - the hardware and software you'll need. How to get clients - long term, quality clients that will recommend you and give you ongoing work. How to run web design projects. And how to diversify your business going forward. This is not a "get rich quick" book. You are encouraged to start in your spare time and slowly but surely build up your long-term professional contacts and online authority. This will provide you with a solid base for whatever you want to achieve with your online business in the future.
How to Make Money Selling Photos Online
Author: Bri
Publisher: Bri
ISBN: 1511995858
Category : Business & Economics
Languages : en
Pages : 15
Book Description
Have you ever taken photos, or you are the type that enjoys drawing and editing photos with a specific editing tool? I can assume that the answer is definite but have you ever considered how much money you can make selling photos online? For a very long time, photography as a moneymaking career has been left to the professionals with connections in the market. Whether you are doing photography either for fun, as a hobby or for professional reasons, you can make quite an unusual fortune by selling them online. Online business is growing at an exponential rate thanks to the availability of internet technology that has made this so possible. With the kind of market potential available at our disposal, it is quite saddening how such an opportunity is never exploited to its full potential. Have you ever considered how many photos you have idle on your hard drive that could make you a fortune by selling them online? As the market size gets bigger and bigger with the demand for photos increasing by the day, you ought to consider using this opportunity to your advantage.
Publisher: Bri
ISBN: 1511995858
Category : Business & Economics
Languages : en
Pages : 15
Book Description
Have you ever taken photos, or you are the type that enjoys drawing and editing photos with a specific editing tool? I can assume that the answer is definite but have you ever considered how much money you can make selling photos online? For a very long time, photography as a moneymaking career has been left to the professionals with connections in the market. Whether you are doing photography either for fun, as a hobby or for professional reasons, you can make quite an unusual fortune by selling them online. Online business is growing at an exponential rate thanks to the availability of internet technology that has made this so possible. With the kind of market potential available at our disposal, it is quite saddening how such an opportunity is never exploited to its full potential. Have you ever considered how many photos you have idle on your hard drive that could make you a fortune by selling them online? As the market size gets bigger and bigger with the demand for photos increasing by the day, you ought to consider using this opportunity to your advantage.
Create Your Own Website
Author: Scott Mitchell
Publisher: Sams Publishing
ISBN: 0672328267
Category : Web site development
Languages : en
Pages : 210
Book Description
If you, like millions of other people, have ever dreamed of creating your own website but haven't actually done so because you think it will be too difficult, think again. Chances are, you already have all the skills you need to create a website andCreate Your Own Website, Second Editionwill show you how to use them. Walk through the entire website building process, from registering a domain name to uploading web pages, with the author at your side. Specifically, you will learn how to create: A family website A hobby website An eBay storefront A blog An image sharing directory If you can use a word processor, you can create your own website with what you already know and the help of this book!
Publisher: Sams Publishing
ISBN: 0672328267
Category : Web site development
Languages : en
Pages : 210
Book Description
If you, like millions of other people, have ever dreamed of creating your own website but haven't actually done so because you think it will be too difficult, think again. Chances are, you already have all the skills you need to create a website andCreate Your Own Website, Second Editionwill show you how to use them. Walk through the entire website building process, from registering a domain name to uploading web pages, with the author at your side. Specifically, you will learn how to create: A family website A hobby website An eBay storefront A blog An image sharing directory If you can use a word processor, you can create your own website with what you already know and the help of this book!