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Author: Sebastian Meyer Publisher: GRIN Verlag ISBN: 363877029X Category : Business & Economics Languages : en Pages : 40
Book Description
Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, 6 +2 online entries in the bibliography, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined
Author: Sebastian Meyer Publisher: GRIN Verlag ISBN: 363877029X Category : Business & Economics Languages : en Pages : 40
Book Description
Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, 6 +2 online entries in the bibliography, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined
Author: Hauke Barschel Publisher: GRIN Verlag ISBN: 3638781895 Category : Business & Economics Languages : en Pages : 29
Book Description
Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work identifies, analyses and evaluates major differences along the supply chain between business-to-business (B2B) marketing and consumer marketing (B2C) in terms of companies involved in the production and trade of fast moving consumer goods (FMCG). This work focuses on the marketing-mix concept, external aspects of marketing and examines aspects concerning the competitive environment. This work mainly focuses on marketing activities along the supply chain of the brand SCHWARTAU. SCHWARTAU is a brand of food products (marmalade) by the company SCHWARTAUER WERKE GmbH. The company is located in Bad Schwartau, Germany and sells its products all over Europe with focus on Germany and mainly other Western European countries.
Author: Sharad Sarin Publisher: SAGE Publications ISBN: 8132105222 Category : Business & Economics Languages : en Pages : 283
Book Description
This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India—Tata, Larsen & Toubro and Infosys—the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success.
Author: Hongxiu Li Publisher: Springer ISBN: 3662455269 Category : Computers Languages : en Pages : 372
Book Description
This book constitutes the refereed conference proceedings of the 13th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2014, held in Sanya, China, in November 2014. The 32 revised full papers presented were carefully reviewed and selected from 42 submissions. They are organized in the following topical sections: digital services, digital society, and digital business.
Author: Manal Haddad Publisher: Lulu.com ISBN: 1483473473 Category : Business & Economics Languages : en Pages : 88
Book Description
FMCG companies today face immense distribution related challenges owing to the complex supply chain structures and intense competition. Surviving is impossible without continuous distribution channel innovation. Companies with exceptional quality distribution systems are able to outperform their competitors, being able to provide higher customer satisfaction, while the rest perish. Some of the topics covered in this book include effective distribution channel strategy and its importance, distribution channel issues and challenges, real-life case studies relating to management and solution of distribution channel challenges, and much more.
Author: James W. Hamister Publisher: ISBN: Category : Languages : en Pages : 203
Book Description
This dissertation investigates the impact of Category Management practices on the performance of fast moving consumer goods (FMCG) supply chains. Category Management is a retail industry initiative that was introduced, by Marketing professionals, as part the Efficient Consumer Response (ECR) initiative in the early 1990's. Category Management is defined as the distributor/supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value (Blattberg & Fox, 1995). Some of the expected benefits of Category Management are improved responsiveness to consumer needs, better performing mix of products at the SKU level, improved merchandizing effectiveness through combined retailer and manufacturer knowledge, and achieving a more entrepreneurial approach by organizing categories as strategic business units. Somewhat independently, Operations Management professionals have sought to improve the performance of retailers through the application of supply chain management initiatives, with seemingly little overlap with Category Management efforts. Supply chain initiatives include measures such as strategic alliances and partnering with key suppliers, coordinated inventory management, vendor management inventory (VMI), and the use of electronic data interchange (EDI) technology, etc. In recent years, Marketing researchers have begun to study Category Management practices and their impact on retail industry performance. In supply chain research, however, to the best of our knowledge there have been no studies so far on the possible impact of Category Management on retail supply chains. Thus a major objective of this research is to close the gap and investigate retail industry performance in an integrated manner, synthesizing Marketing and Supply Chain Management research. Supply chains dealing with fast moving consumer goods face interesting challenges. They are known to be dynamic contexts, requiring fast response to changing tastes and buying habits of consumers, as well as supporting broad variety of end products. These supply chains are becoming more globally dispersed as well, introducing many operational challenges in maintaining high levels of responsiveness. This is also an important sector of the economy, both in terms of employment and impact on consumers. For these reasons, we believe that this sector merits more careful attention. In order to better understand the relationship between Category Management and Supply Chain Integration, a theoretical model is developed linking the two, along with the global structural characteristics of FMCG supply chains, controlling for product and market characteristics. The supply chain management practices construct is defined as comprising strategic-level initiatives such as establishment of strategic supplier partnerships, integration intensity, information sharing, information quality, etc. The complexity of the supply chain structure is defined in terms of the horizontal structure, vertical structure, horizontal position, and a new construct termed as global dispersion. The construct Category Management practices is defined to include intensity of CM efforts, category captain resources, retailer category resources and category plan implementation. This is generally consistent with early Marketing research such as Gooner (2001). This covers activities such as the intensity of merchandising activities as well as the merchandizing resources (consumer information, promotional budgets, etc.) contributed by both suppliers and the retailer. These variables are chosen to represent the level of implementation of both Category Management and supply chain management initiatives among the trading partners. The dependent variables comprise retailer performance (defined as the combination of several retailer financial and market share performance measures), category captain performance, as well as supplier performance consisting of elements such as quality, cost, flexibility, delivery, and prompt response. The structural model developed suggests several testable hypotheses and relationships. The major hypotheses are that, first, increased adoption of category management elements may be positively related to supply chain performance. Second, increased adoption of the various supply chain management initiatives may also be positively related to supply chain performance, mediated by increased supplier partnering. This dissertation has several theoretical and managerial objectives. First, a theoretical model describing the relationship spanning two research streams in the operations management and marketing areas is developed. Second, this research empirically validates the theoretical model through survey research specifically in the FMCG sector. The FMCG sector is important to the US economy, but has received relatively insufficient attention. Third, this research may also offer practical guidance to retailers and suppliers within the FMCG sector for improving performance, with implications for both consumer satisfaction and increased firm performance. (Abstract shortened by UMI.).
Author: Peter Lorange Publisher: Routledge ISBN: 1317132254 Category : Business & Economics Languages : en Pages : 174
Book Description
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ’Lego’ strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points. Most importantly, you need to leave consumers to put all of that together themselves. There are major internal and external hurdles to transforming FMCGs successfully into FICGs - Fast Innovating Consumer Goods. It requires new brand strategies and flatter, more top-down than bottom-up, decision-making organisations and a 21st-century model for advertising agencies. Externally these companies need a new route to market through transformation of their old retail dependencies. Changes are also required in all communication delivery, reflecting modern consumers’ connectivity and unlimited access to information. In the book the authors showcase what the winners of the 21st century have in common that has enabled them to become FICGs. New, unimagined models continue emerge, to which, with the authors’ guidance producers and retailers may develop their own sustainable responses.
Author: Yoshiki Shimomura Publisher: Springer Science & Business Media ISBN: 3642328466 Category : Technology & Engineering Languages : en Pages : 539
Book Description
Industrial Product-Service Systems (IPS2), which is defined as “an integrated industrial product and service offering that delivers value in use,” has expanded rapidly over the last decade. IPS2 has allowed us to achieve both high added value and high productivity and has enriched our QOL by improving the performance of products and services. We are now struggling with many awkward issues related to sustainability, but IPS2 is expected to be the “philosopher’s stone” for solving these issues. Following the pattern of conferences held in Cranfield in 2009, Linköping in 2010, and Braunschweig in 2011, the fourth International CIRP Conference on Industrial Product-Service Systems, held on November 8-9, 2012, in Tokyo, will cover various aspects of IPS2. Topics planned for this year’s conference reflect the latest IPS2 information in both the natural sciences and humanities and include case studies from various industries. IPS2 is still a relatively new field, so it is important to keep track of the entire context in order to promote more cross-sectional cooperation between multimodal fields and disciplines. The fourth International CIRP Conference on Industrial Product-Service Systems will serve as a vital platform for such collaborations and the discussion of new scientific ideas.
Author: Sebastian Meyer
Author: Sebastian Meyer
Author: Hauke Barschel
Author: Sharad Sarin
Author: Hongxiu Li
Author: Manal Haddad
Author: James W. Hamister
Author: Peter Lorange
Author: Dr.M.G.Bhaskar
Author: Yoshiki Shimomura
Author: