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Author: Edward J. Branley Publisher: Arcadia Publishing ISBN: 9780738588179 Category : History Languages : en Pages : 132
Book Description
On October 30, 1897, S.J. Shwartz, Gus Schullhoefer, and Hartwig D. Newman--with financial backing from banker Isidore Newman--opened the Maison Blanche at the corner of Canal Street and Rue Dauphine in New Orleans. Converting Shwartz's dry goods store into the city's first department store, the trio created a retail brand whose name lasted over a century. In 1908, Shwartz tore his store down and built what was the city's largest building--13 stories, with his Maison Blanche occupying the first five floors. The MB Building became, and still is, a New Orleans icon, and Maison Blanche was a retail leader in the city, attracting some of the best and brightest people in the business. One of those employees, display manager Emile Alline, created the store's second icon, the Christmas character "Mr. Bingle," in 1947. Mr. Bingle continues to spark the imagination of New Orleans children of all ages. Even though Maison Blanche has become part of New Orleans's past, the landmark Canal Street store lives on as the Ritz-Carlton Hotel.
Author: Edward J. Branley Publisher: Arcadia Publishing ISBN: 9780738588179 Category : History Languages : en Pages : 132
Book Description
On October 30, 1897, S.J. Shwartz, Gus Schullhoefer, and Hartwig D. Newman--with financial backing from banker Isidore Newman--opened the Maison Blanche at the corner of Canal Street and Rue Dauphine in New Orleans. Converting Shwartz's dry goods store into the city's first department store, the trio created a retail brand whose name lasted over a century. In 1908, Shwartz tore his store down and built what was the city's largest building--13 stories, with his Maison Blanche occupying the first five floors. The MB Building became, and still is, a New Orleans icon, and Maison Blanche was a retail leader in the city, attracting some of the best and brightest people in the business. One of those employees, display manager Emile Alline, created the store's second icon, the Christmas character "Mr. Bingle," in 1947. Mr. Bingle continues to spark the imagination of New Orleans children of all ages. Even though Maison Blanche has become part of New Orleans's past, the landmark Canal Street store lives on as the Ritz-Carlton Hotel.
Author: Hans J. Sternberg Publisher: LSU Press ISBN: 0807142247 Category : History Languages : en Pages : 490
Book Description
The words "Goudchaux's/Maison Blanche" conjure up a wealth of fond memories for local shoppers. At this landmark Louisiana department store, clerks greeted you by name; children received a nickel to buy a Coke and for every report-card A; families anticipated the holiday arrival of the beloved puppet Mr. Bingle almost as much as Santa; teenagers applied for their first job; and customers enjoyed interest-free charge accounts and personal assistance selecting attire and gifts for the most significant occasions in life -- baptisms, funerals, and everything in between. While most former patrons have a favorite story to tell about Goudchaux's/Maison Blanche, not many know the personal tale behind this beloved institution. In We Were Merchants, Hans Sternberg provides a captivating account of how his parents, Erich and Lea, fled from Nazi Germany to the United States, embraced their new home, and together with their children built Goudchaux's into a Baton Rouge legend that eventually became Goudchaux's/Maison Blanche -- an independent retail force during the golden era of the department store and, by 1989, the largest family-owned department store in America. With a mercantile line extending back five generations to a small shop in eighteenth-century Germany, the Sternbergs were born to be shopkeepers. In 1936, as Nazi harassment of Jews intensified, Erich smuggled $24,000 out of Germany and settled in Baton Rouge. His wife and three children joined him a year later, and in 1939, Erich bought Goudchaux's and set about transforming it from a nondescript apparel shop into a true department store. He made buying trips to New York for quality fashions and furs, introduced imaginative sales promotions, and coached his staff in impeccable customer service, while also training his children to follow in his footsteps. Hans details the manifold challenges of operating the store -- from planning financial strategies and creating marketing campaigns to implementing desegregation and accommodating the repeal of blue laws. Through many transforming events -- Erich's death in 1965, expansion into suburban shopping malls, the purchase in the 1980s of New Orleans retail icon Maison Blanche -- the Sternbergs successfully maintained the company's core values: quality merchandise, employee loyalty, and superior customer service. At its height, Goudchaux's/Maison Blanche operated twenty-four stores in Louisiana and Florida and employed more than 8,000 people. With the economic downturn of the early 1990s, Hans made the difficult decision to sell the business, thus bringing to an end the Sternbergs' centuries-long mercantile tradition. Supplementing the fascinating narrative are the recollections of former customers and employees, a wealth of pertinent photos, and even Hans's tried-and-true guidelines for negotiating a business transaction. At once a family, business, and community story, We Were Merchants richly recalls a bygone era when department stores were near-magical wonderlands and family businesses commanded the retail landscape.
Author: Hans J. Sternberg Publisher: LSU Press ISBN: 0807142239 Category : Business & Economics Languages : en Pages : 158
Book Description
"While most former patrons have a favorite story to tell about Goudchaux?s/Maison Blanche, not many know the personal tale behind this beloved institution. In We Were Merchants, Hans Sternberg provides a captivating account of how his parents, Erich and Lea, fled from Nazi Germany to the United States, embraced their new home, and together with their children built Goudchaux?s into a Baton Rouge legend that eventually became Goudchaux?s/Maison Blanche?an independent retail force during the golden era of the department store and, by 1989, the largest family-owned department store in America"--P. [2] of cover.
Author: Edward J. Branley Publisher: Arcadia Publishing ISBN: 143966269X Category : History Languages : en Pages : 144
Book Description
For almost one hundred years, generations of New Orleans shoppers flocked to Krauss. The Canal Street store was hailed for its vast merchandise selection and quality customer service. In its early days, it sold lace and fabric to the ladies of the notorious red-light district of Storyville. The store's renowned lunch counter, Eddie's at Krauss, served Eddie Baquet's authentic New Orleans cuisine to customers and celebrities such as Julia Child. Although the beloved store finally closed its doors in 1997, Krauss is still fondly remembered as a retail haven. With vintage photographs, interviews with store insiders and a wealth of research, historian Edward J. Branley brings the story of New Orleans' Creole department store back to life.
Author: Daniel Niemeyer Publisher: Lulu.com ISBN: 1304201651 Category : History Languages : en Pages : 292
Book Description
Facets of the Fifties. A reference guide to an iconic Decade of Movie Palaces, Television, Classic Cars, Sports, Department Stores, Trains, Music, Food, Fashion and more
Author: Angela Webster McRae Publisher: ISBN: 9780615533452 Category : Biography & Autobiography Languages : en Pages : 102
Book Description
Dainty Dining gives readers a glimpse inside some of the department store tea rooms of yesteryear, where the customers enjoyed such classics as Frozen Fruit Salad, Chicken Pot Pie, Chicken Salad and Wellesley Fudge Cake. Features recipes and images from 20 flagship department stores!
Author: Andi Eaton Publisher: Arcadia Publishing ISBN: 1625851731 Category : History Languages : en Pages : 225
Book Description
After more than three hundred years, New Orleans style is not just sartorial but also venerable. A melting pot of cultures gives rise to the diverse fashion influences of French sophistication, Spanish exuberance and deep Creole roots. Classic trends like jazz style, the ebullient irreverence of Mardi Gras' festive fashion and seersucker's cool lines are quintessentially New Orleans. The local aesthetic established by the keen eyes at Maison Blanche and D.H. Holmes, master haberdashers at Rubensteins, milliners like Yvonne LaFleur and perfumers Hove Parfumeur formed a foundation on which the city's rising stars reinvigorate and build a new fashion capital. Join author and designer Andi Eaton and discover the Big Easy's stylish legacy and a new side of New Orleans.