Mail-order and Direct-mail Selling PDF Download

Author: S. Roland Hall
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 518

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Author: Irving Burstiner
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 282

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Author: Homer John Buckley
Publisher:
ISBN:
Category : Mail-order business
Languages : en
Pages : 358

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Author: John Kremer
Publisher:
ISBN: 9780912411293
Category : Business & Economics
Languages : en
Pages : 296

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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 422

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Author: Craig Simpson
Publisher: Entrepreneur Press
ISBN: 161308255X
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Direct mail continues to delivers the best ROI for customer acquisition and retention, so why do 21st Century marketers ignore it? Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to take that detour away from the screen and drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all—the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

Author: William A. Cohen
Publisher:
ISBN:
Category : Mail-order business
Languages : en
Pages : 12

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Author: Susan K. JONES
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Author: Robert W. Bly
Publisher: Entrepreneur Press
ISBN: 1613083890
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

Author: Herschell Gordon Lewis
Publisher: Prentice Hall Press
ISBN: 9780132147507
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
Shows examples of good and poor copywriting, explains how to motivate potential buyers, and suggests ways to improve one's writing skills