Author: Association of National AdvertisersPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 206
Book Description
Magazine Circulation and Rate Trends, 1940-1957
Author: Association of National AdvertisersPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 206
Book Description
Small Business Bibliography
Author: Tastemaker
Author: Monica PenickPublisher: Yale University Press
ISBN: 0300228457
Category : Design
Languages : en
Pages : 260
Book Description
A riveting and superbly illustrated account of the enigmatic House Beautiful editor’s profound influence on mid-century American taste From 1941 to 1964, House Beautiful magazine’s crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of “good design” and “better living” to an extensive middle-class American readership. Her innovative magazine-sponsored initiatives, including House Beautiful’s Pace Setter House Program and the Climate Control Project, popularized a “livable” and decidedly American version of postwar modern architecture. Gordon’s devotion to what she called the American Style attracted the attention of Frank Lloyd Wright, who became her ally and collaborator. Gordon’s editorial programs reshaped ideas about American living and, by extension, what consumers bought, what designers made, and what manufacturers brought to market. This incisive assessment of Gordon’s influence as an editor, critic, and arbiter of domestic taste reflects more broadly on the cultures of consumption and identity in postwar America. Nearly 200 images are featured, including work by Ezra Stoller, Maynard Parker, and Julius Shulman. This important book champions an often-neglected source—the consumer magazine—as a key tool for deepening our understanding of mid-century architecture and design.
Magazine Circulation and Rate Trends, 1940-1965
Author: Association of National AdvertisersPublisher:
ISBN:
Category : American periodicals
Languages : en
Pages : 180
Book Description
Magazine Circulaton and Rate Trends, 1940-1974
Author: Association of National AdvertisersPublisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 130
Book Description
National Union Catalog
Author: Publisher:
ISBN:
Category : Union catalogs
Languages : en
Pages : 664
Book Description
Includes entries for maps and atlases.
Mass Communication: a Research Bibliography
Author: Donald A. HansenPublisher:
ISBN:
Category : Content analysis (Communication)
Languages : en
Pages : 156
Book Description
Sources for Reference in the Mass Media
Author: Eleanor BlumPublisher:
ISBN:
Category : Communication
Languages : en
Pages : 126
Book Description
Cases in Operations Research
Author: Christoph Haehling von LanzenauerPublisher: London, Ont. : Research and Publication Division, School of Business Administration, University of Western Ontario
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
Book Description
Managerial Economics
Author: Neil E. HarlanPublisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 720
Book Description
This book provides the theoretical framework upon which business decisions are based and presents cases to develop and improve the students's Analytical skill.