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Author: Michael Farmer Publisher: Lid Pub Incorporated ISBN: 9780986079306 Category : Business & Economics Languages : en Pages : 200
Book Description
The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Author: Michael Farmer Publisher: Lid Pub Incorporated ISBN: 9780986079306 Category : Business & Economics Languages : en Pages : 200
Book Description
The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Author: Ken Braren Publisher: Storey Publishing, LLC ISBN: 1612122280 Category : House & Home Languages : en Pages : 177
Book Description
Discover the satisfaction of building your own lawn chairs, fences, bootjacks, cold frames, and compost bins. Ken Braren and Roger Griffith show you how to build a variety of easy-to-make items for your home and garden that are designed to save you money and make your life easier. Even if you have limited construction experience, the simple instructions and clear illustrations in this guide will have you confidently crafting your own potting bench and building a basement closet.
Author: Matt Malouf Publisher: John Wiley & Sons ISBN: 0730337456 Category : Business & Economics Languages : en Pages : 113
Book Description
Learn what not to do to grow your business The Stop Doing List gets you off the treadmill of unproductive, frenetic activity, and sets you on the path toward growth. Running a business has never been easy, but today's nonstop 24-7-365 world makes moving forward more difficult than ever before. Plenty of resources can show you how to make lists, create schedules and manage your time, but they all seem to expect your time to be 100 per cent devoted to work – not only is that no way to live, it's no way to grow. Instead, try doing less. This book shows you how to stop wasting energy on tasks that don't move you closer to your goals, so you can focus on the things that do. You'll identify your own Stop Doing list, and learn a systematic and practical way to eliminate, automate or delegate these tasks so they never end up on your To Do list again. You'll discover your personal path to business success, develop a winning mindset and forever change the way you run your company – and along the way, you'll gain the freedom, energy and time you need to take back your life. Author Matt Malouf has helped businesses around the globe – from $20M+ corporations to start-ups – achieve their growth objectives. Now, he shares his proven strategies with you: it's not about doing more; it's about doing what matters. Find your inner genius and use it to grow your business Switch your mindset to one of success Attract, train and retain the people you need Make lasting changes to the way you think about your business If it seems like the more you do, the less you achieve, it's time to stop and breathe. Get smarter about growth and start developing The Stop Doing List.
Author: Tess McCormack Publisher: ISBN: Category : Languages : en Pages : 266
Book Description
In 1959, a former Nazi S.S. Officer manipulated Child Services to grant him guardianship of young Kathy Jackson, age fifteen. He immediately authorized her marriage to his sixteen-year-old son, Peter, despite the desperate pleas to the court from her mother, Alice, who was powerless to stop the process. Thus, began a systematic grooming of the young Kathy to ultimately submit to her father-in-law's sexual demands and to suffer a life of servitude and isolation, clinging only to the one hope she had: her love of Peter. But all that would come apart in a terrible and murderous fantasy, scribbled on paper, that threatened to imprison Kathy for the rest of her life. This is the true story of a young girl's virtual sexual slavery and mental unravelling, and the courageous lawyer who fought for her future, long before the 'me-too movement' would usher in intolerance of sexual abuse, pedophilia and incest.
Author: Kenneth Roman Publisher: St. Martin's Press ISBN: 0230618340 Category : Business & Economics Languages : en Pages : 300
Book Description
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Author: Adrienne L. McLean Publisher: ISBN: Category : Business & Economics Languages : en Pages : 334
Book Description
Hollywood has long been associated with scandal--with covering it up, with managing its effects, and, in some cases, with creating and directing it. In putting together Headline Hollywood, Adrienne McLean and David Cook approach the relationship between Hollywood and scandal from a fresh perspective. The contributors consider some of the famous transgressions that shocked Hollywood and its audiences during the last century, and explore the changing meaning of scandal over time by zeroing in on issues of power: Who decides what crimes and misdemeanors should be circulated for public consumption and titillation? What makes a Hollywood scandal scandalous? What are the uses of scandal? The essays are arranged chronologically to show how Hollywood scandals have evolved relative to changing moral and social orders. This collection will prove essential to the field of film studies as well as to anyone interested in the character and future direction of American culture. Contributors are Mark Lynn Anderson, Cynthia Baron, James Castonguay, Nancy Cook, Mary Desjardins, Lucy Fischer, Lee Grieveson, Erik Hedling, Peter Lehman, William Luhr, Adrienne L. McLean, Susan McLeland, and Sam Stoloff. Adrienne L. McLean is an assistant professor of film studies at the University of Texas at Dallas. David A. Cook is a professor of film and media studies at Emory University. He is the author of A History of Film Narrative.
Author: Bob Drury Publisher: iUniverse ISBN: 1462056652 Category : True Crime Languages : en Pages : 293
Book Description
INCIDENT AT HOWARD BEACH A CASE FOR MURDER BY CHARLES J. HYNES and Bob Drury THE 25TH ANNIVERSARY EDITION The murder that shocked a city and nation and how our justice system works at its best. Late on the night of December 19, 1986, four black men were driving through the all-white community of Howard Beach, in the New York City borough of Queens, when their car broke down. By the early hours of the next morning, one of them lay dead on the Belt Parkway and one had been beaten nearly to death with a tree limb and a baseball bat by a dozen local teenagers. In the months to come, Howard Beach became a code all over the world for the worst in racial tensions. The story behind the Howard Beach incident, its investigation and the subsequent trial is a story of hatred, brutality and deceit; of media outcry, political shuffling and public manipulation; of a cast of characters ranging from petrified politicians to outraged black activists to the quiet citizens of an insular neighborhood. But it was up to one man to bring the case to trial and steer it to its fair conclusion: Special Prosecutor Charles J. Joe Hynes. Incident at Howard Beach is his storya riveting and candid expos of his fight to discern what really happened that night, his struggle to make a coherent case out of those events, and the battles and tactics he used during the trial a year later in state supreme court. From the on-site investigation through jury selection, behind-the-scenes deal-making, and trial deliberation, here is everything that led to the convictions of the ringleaders and helped to quiet a city in turmoil. Charles J. Hynes Charles J. Hynes, the District Attorney of Brooklyn, New York, has been in public service for more than forty years. He has been chief of the Brooklyn DA's Rackets Bureau, a Special State Prosecutor investigating Medicaid Fraud, a Special State Prosecutor for Criminal Justice who prosecuted the Howard Beach case and a New York City Fire Commissioner. He has been the Brooklyn District Attorney since 1990. Bob Drury Contributing Editor and Chief Military Correspondent of Men's Health, Bob Drury has been nominated for three National Magazine Awards and a Pulitzer Prize. He is also the author, co-author, or editor of nine nonfiction books. Re-reading Hyness excellent account of this awful racial crime with 25 years of perspective once again brings the blood to rapid boil. I covered that crime. I watched Hynes fight for justice as a special prosecutor in the courtroom. I interviewed him during the trial. I believe that had it not been for his tenacious prosecution in this vile murder New York City would today be a much uglier city. Reading his new Forward and Epilogue reminds me of just how far we have come in race relations in New York since Howard Beach. History will not forget that Hynes had a helluva lot to do with that desperately needed change. For that reason alone this compelling, page-turning book deserves this second look. Denis Hamill Columnist New York Daily News
Author: Bolivar J. Bueno Publisher: McGraw Hill Professional ISBN: 0071787887 Category : Business & Economics Languages : en Pages : 225
Book Description
“B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of the best brands in the world—using the very process outlined in this book.” —BERT JACOBS, chief executive optimist, The Life is good Company “B.J. Bueno yet again deftly captures the essence of what is required to build and sustain a great brand. If you want to attract and retain highly profi table “brand lovers” rather than stalk new customers, then carefully read this book. B.J. wisely outlines why this is vital and importantly, how to actually do it in today’s marketplace! —DARRYL “DC” COBBIN, president, Brand Positioning Doctors, and former VP of Marketing, 20th Century Fox “Customers First tells the truth. I got a shiver up my back reading this book: What if my competitors read this and follow B.J.’s advice? I don’t care what size business you run, you could and should do exactly as this book instructs. As I was reading, I kept thinking of ways to get my customers to tell me how to be better.” —DAVID RATNER, owner, Dave’s Soda and Pet City MASTER THE SCIENCE OF MARKET DOMINATION... Brand Lovers are the best of your best customers. They power Harley-Davidson to the top of the enthusiast motorcycle market; they’re the core of Apple’s dominant position in portable devices; and they’re the reason why no other premium grocery chain can take a bite out of Whole Foods’ market share. Customers First, by top branding strategist B.J. Bueno, shows how your business will achieve this level of extreme customer loyalty through Brand Modeling, the objective and scientific analysis of your organization’s performance across a wide range of situations. An accurate Brand Model will arm you with hard data to pinpoint and engage your brand’s most passionate customers—and give you an action plan for inspiring and empowering these Brand Lovers to be your most effective evangelists. Much more than a summary of who you are and what you do, a Brand Model maps your business’s DNA to help you build an unbeatable competitive advantage. Through examples of real-world success stories—among them, IKEA, Nike, Coca-Cola, apparel upstart The Life is good Company, Starbucks, and Southwest Airlines—and a detailed sample case study that shows effective Brand Modeling practices in action, Customers First delivers strategic insights and proven techniques for you to: Differentiate your products in ways that are meaningful to your best customers Drive growth by creating brand extensions that are a natural fit with your existing products Significantly improve marketing ROI by avoiding customers not interested in your brand Visually and verbally communicate brand values that resonate with your best customers Brand Modeling evolves the current state of marketing to a new level of sophistication. In Customers First, B.J. Bueno shows how to use this critical tool to eliminate guesswork from your marketing efforts and focus more clearly on understanding (and pleasing) your most valuable ally in the battle for market dominance: The Brand Lover. B.J. BUENO is founder and managing partner of The Cult Branding Company, the premiere Brand Modeling and consumer insight research firm. He is a board member of the Retail Advertising and Marketing Association and a member of the Chief Marketing Officers board for international retailers.
Author: James Polchin Publisher: Catapult ISBN: 1640093877 Category : Social Science Languages : en Pages : 281
Book Description
Edgar Award finalist, Best Fact Crime American Masters (PBS), “1 of 5 Essential Culture Reads” One of CrimeReads’ “Best True Crime Books of the Year” “A fast–paced, meticulously researched, thoroughly engaging (and often infuriating) look–see into the systematic criminalization of gay men and widespread condemnation of homosexuality post–World War I.” —Alexis Burling, San Francisco Chronicle Stories of murder have never been just about killers and victims. Instead, crime stories take the shape of their times and reflect cultural notions and prejudices. In this Edgar Award–finalist for Best Fact Crime, James Polchin recovers and recounts queer stories from the crime pages―often lurid and euphemistic―that reveal the hidden history of violence against gay men. But what was left unsaid in these crime pages provides insight into the figure of the queer man as both criminal and victim, offering readers tales of vice and violence that aligned gender and sexual deviance with tragic, gruesome endings. Victims were often reported as having made “indecent advances,” forcing the accused's hands in self–defense and reducing murder charges to manslaughter. As noted by Caleb Cain in The New Yorker review of Indecent Advances, “it’s impossible to understand gay life in twentieth–century America without reckoning with the dark stories. Gay men were unable to shake free of them until they figured out how to tell the stories themselves, in a new way.” Indecent Advances is the first book to fully investigate these stories of how queer men navigated a society that criminalized them and displayed little compassion for the violence they endured. Polchin shows, with masterful insight, how this discrimination was ultimately transformed by activists to help shape the burgeoning gay rights movement in the years leading up to Stonewall.
Author: Ken Auletta Publisher: Penguin ISBN: 0735220883 Category : Social Science Languages : en Pages : 386
Book Description
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
Author: Michael Farmer
Author: Michael Farmer
Author: Ken Braren
Author: Matt Malouf
Author: Tess McCormack
Author: Kenneth Roman
Author: Adrienne L. McLean
Author: Bob Drury
Author: Bolivar J. Bueno
Author: James Polchin
Author: Ken Auletta