Madison Avenue Handbook, 1992 PDF Download

Author: Chip Brill
Publisher:
ISBN: 9780873141116
Category : Advertising agencies
Languages : en
Pages : 274

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Author: John C. Norcross
Publisher: Oxford University Press
ISBN: 0198037066
Category : Psychology
Languages : en
Pages : 569

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Book Description
The 13 years between the publication of the original edition of the handbook and this second edition have been marked by memorable growth in psychotherapy integration. The original classic was the first compilation of the early integrative approaches and was hailed by one reviewer as "the bible of the integration movement." In the interim, psychotherapy integration has grown into a mature, empirically supported, and international movement. This second edition provides a state-of-the-art, comprehensive description of psychotherapy and its clinical practices by leading proponents. In addition to updates of all of the chapters, the new edition features: (1) eight new chapters covering topics such as cognitive-analytic therapy, integrative psychotherapy with culturally diverse clients, cognitive-behavioral analysis system, and blending spirituality with psychotherapy, (2) an entirely new section with two chapters on assimilative integration, (3) updated reviews of the empirical research on integrative and eclectic treatments, (4) chapter guidelines that facilitate comparative analyses and ensure comprehensiveness, and (5) a summary outline to help readers compare the integrative approaches. Blending the best of clinical expertise, empirical research, and theoretical pluralism, the revision of this "integration bible" will prove invaluable to practitioners, researchers, and students alike.

Author: Michael Farmer
Publisher: Lid Pub Incorporated
ISBN: 9780986079306
Category : Business & Economics
Languages : en
Pages : 200

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Book Description
The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.

Author: Sankara Papavinasam
Publisher: Elsevier
ISBN: 0123973066
Category : Technology & Engineering
Languages : en
Pages : 1021

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Book Description
The effect of corrosion in the oil industry leads to the failure of parts. This failure results in shutting down the plant to clean the facility. The annual cost of corrosion to the oil and gas industry in the United States alone is estimated at $27 billion (According to NACE International)—leading some to estimate the global annual cost to the oil and gas industry as exceeding $60 billion. In addition, corrosion commonly causes serious environmental problems, such as spills and releases. An essential resource for all those who are involved in the corrosion management of oil and gas infrastructure, Corrosion Control in the Oil and Gas Industry provides engineers and designers with the tools and methods to design and implement comprehensive corrosion-management programs for oil and gas infrastructures. The book addresses all segments of the industry, including production, transmission, storage, refining and distribution. - Selects cost-effective methods to control corrosion - Quantitatively measures and estimates corrosion rates - Treats oil and gas infrastructures as systems in order to avoid the impacts that changes to one segment if a corrosion management program may have on others - Provides a gateway to more than 1,000 industry best practices and international standards

Author: Dr. Haresh Barot
Publisher: Archers & Elevators Publishing House
ISBN: 9383241802
Category : Antiques & Collectibles
Languages : en
Pages :

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Author: Lee Wilkins
Publisher: Routledge
ISBN: 1135594597
Category : Language Arts & Disciplines
Languages : en
Pages : 594

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Book Description
This Handbook encapsulates the intellectual history of mass media ethics over the past twenty-five years. Chapters serve as a summary of existing research and thinking in the field, as well as setting agenda items for future research. Key features include: up-to-date and comprehensive coverage of media ethics, one of the hottest topics in the media community 'one-stop shopping' for historical and current research in media ethics experienced, top-tier editors, advisory board, and contributors. It will be an essential reference on media ethics theory and research for scholars, graduate students, and researchers in media, mass communication, and journalism.

Author: Jonathan E. Alpert
Publisher: CRC Press
ISBN: 0203912772
Category : Medical
Languages : en
Pages : 471

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Book Description
An in-depth and authoritative framework for clear understanding of the origins, development, and management of chronic depression, this timely reference examines biological, psychosocial, and combined approaches to the treatment of chronic depression-providing strategies to achieve remission, reduce relapse and recurrence, and manage treatment-emer

Author:
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 164

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Book Description

Author: Lester Packer
Publisher: CRC Press
ISBN: 100072364X
Category : Science
Languages : en
Pages : 468

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Book Description
Emphasizes the efficacy of synthetically occurring compounds in the management of free radical-mediated illnesses. The text details the design, development and delivery of therapeutic antioxidants used in the treatment of pathophysiological disorders, from amylotrophic lateral sclerosis (ALS) and multiple sclerosis (MS) to Alzheimer's disease.

Author: Edwin David Aponte
Publisher: Chalice Press
ISBN: 0827214650
Category : Religion
Languages : en
Pages : 324

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Book Description
Handbook of Latino/a Theologies explores the varied theological, ecclesiastical, spiritual, and cultural expressions associated with the term 'Latino/a or Hispanic theology.' There is no single definition of Hispanic/Latino theology, but rather a multiplicity of perspectives within the diverse Latino/a communities that articulate a distinctive and relevant Hispanic viewpoint. This collection of thirty-four essays surveys how Latinos/as understand and do theology within those varied contexts. It gives attention to the history, nature, sources, and development of Latinos/as theological expressions within the U.S. and their contribution to the overall theological discourse and to the individual groups that gave rise to them. Part I of the handbook presents essays on many traditional topics in Christian theology representative both of the individual authors and various beliefs found in Latino/a communities. Part II focuses on trends and contextual issues within the overall Hispanic/Latino theological conversation.