Catalog of Copyright Entries. Third Series PDF Download

Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1582

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Book Description

Author: Michael H. Anderson
Publisher: Fairleigh Dickinson Univ Press
ISBN: 9780838631010
Category : Business & Economics
Languages : en
Pages : 364

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Book Description
Dependency theory is used to analyze the significance of the rapidly expanding transnational advertising agencies as they operate in Singapore, China, Indonesia, and Malaysia. The American hegemony over international advertising is discussed, as is the general question of the effectiveness of foreign-influenced advertising.

Author:
Publisher:
ISBN:
Category : American periodicals
Languages : en
Pages : 1778

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Book Description
This directory may be used to identify specialized trade journals as possible sources of business information or advertising.

Author:
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 1268

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Book Description

Author: Jason Chambers
Publisher: University of Pennsylvania Press
ISBN: 9780812220605
Category : Business & Economics
Languages : en
Pages : 332

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Book Description
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.

Author: Dan Stone
Publisher: OUP Oxford
ISBN: 0191625280
Category : History
Languages : en
Pages : 800

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Book Description
The postwar period is no longer current affairs but is becoming the recent past. As such, it is increasingly attracting the attentions of historians. Whilst the Cold War has long been a mainstay of political science and contemporary history, recent research approaches postwar Europe in many different ways, all of which are represented in the thirty-five chapters of this book. As well as diplomatic, political, institutional, economic, and social history, The Oxford Handbook of Postwar European History contains chapters which approach the past through the lenses of gender, espionage, art and architecture, technology, agriculture, heritage, postcolonialism, memory, and generational change, and shows how the history of postwar Europe can be enriched by looking to disciplines such as anthropology and philosophy. The Handbook covers all of Europe, with a notable focus on Eastern Europe. Including subjects as diverse as the meaning of 'Europe' and European identity, southern Europe after dictatorship, the cultural meanings of the bomb, the 1968 student uprisings, immigration, Americanization, welfare, leisure, decolonization, the Wars of Yugoslav Succession, and coming to terms with the Nazi past, the essays in this Handbook offer an unparalleled coverage of postwar European history that offers far more than the standard Cold War framework. Readers will find self-contained, state-of-the-art analyses of major subjects, each written by an acknowledged expert, as well as stimulating and novel approaches to newer topics. Combining empirical rigour and adventurous conceptual analysis, this Handbook offers in one substantial volume a guide to the numerous ways in which historians are now rewriting the history of postwar Europe.

Author: Jan Logemann
Publisher: Springer
ISBN: 3030145646
Category : History
Languages : en
Pages : 298

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Book Description
In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.

Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 444

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Book Description

Author: United States. Congress. House. Select Committe on Small Business
Publisher:
ISBN:
Category :
Languages : en
Pages : 1042

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Book Description

Author: Klaus Nathaus
Publisher: Routledge
ISBN: 1317637429
Category : History
Languages : en
Pages : 181

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Book Description
This edited collection studies the production and dissemination of popular music, tourism, cinema, fashion, broadcasting programmes, advertising and coffee in Western Europe in the twentieth century. Focussing on the supply side of popular culture, it addresses a field of study that is neglected in European historiography. Moreover, it provides a theoretical and methodological discussion that takes into account the inherent dynamics of content production and the role of cultural intermediaries in the change of cultural repertoires. Taking key developments in the culture industries in the USA as a point of reference, the book highlights particularities of cultural production in Europe. It identifies a greater autonomy of creatives, stronger influence of critics and a lesser concern with audience research as three characteristics of the production regime in Western Europe. It takes into view the transfer of popular culture across the Atlantic and between European countries and offers new insights into research on the cultural Americanisation of Europe. This book was originally published as a special issue of the European Review of History.