Author: Michael J. BakerPublisher: Palgrave Macmillan
ISBN: 9780333393321
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Macmillan Dictionary of Marketing and Advertising
Author: Michael J. BakerPublisher: Palgrave Macmillan
ISBN: 9780333393321
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Macmillan Dictionary of Marketing & Advertising
Author: Michael John BakerPublisher:
ISBN: 9780333516041
Category : Advertising
Languages : en
Pages : 271
Book Description
Dictionary of Marketing & Advertising
Author: Michael J. BakerPublisher: Nichols Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 300
Book Description
MacMillan Dictionary of Marketing and Advertising
Author: Heather J McGregorPublisher: Palgrave
ISBN: 9781349100668
Category :
Languages : en
Pages : 280
Book Description
Dictionary of Marketing Communications
Author: Norman A. P. GovoniPublisher: SAGE
ISBN: 9780761927716
Category : Business & Economics
Languages : en
Pages : 260
Book Description
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Macmillan Dictionary of Marketing & Advertising
Author: Michael J. BakerPublisher: New York : Nichols Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 234
Book Description
Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR
A Dictionary of Marketing
Author: Charles DoylePublisher: Oxford University Press
ISBN: 0191059609
Category : Reference
Languages : en
Pages : 464
Book Description
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.
Dictionary of Marketing Terms
Author: Jane ImberPublisher: Barron's Educational Series, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 612
Book Description
More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".
Marketing
Author: Michael BakerPublisher: Macmillan Education AU
ISBN: 9780732952112
Category : Business & Economics
Languages : en
Pages : 564
Book Description
"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
Author: