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Author: Mansaf Alam Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Social media is popular in our society right now. People are using social media platforms to purchase various products. We collected the data from various social media platforms. We analyzed the data for prediction of the consumer behavior on the social media platform. We considered the consumer data from Facebook, Twitter, Linked In and YouTube, Instagram, and Pinterest, etc. There are diverse and high-speed, high volume data which are coming from social media platform, so we used predictive big data analytics. In this paper, we have used the concept of big data technology to process data and analyze it to predict consumer behavior on social media. We have analyzed consumer behavior on social media platforms based on some parameters and criteria. We analyzed the consumer perception, attitude towards the social media platform. To get good quality of result, we pre-process data using various data pre-processing to detect outlier, noises, error, and duplicate record. We developed mathematical modeling using machine learning to predict consumer behavior on the social media platform. This model is a predictive model for predicting consumer behavior on the social media platform. 80% of data are used for training purposes and 20% for testing.
Author: Mansaf Alam Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Social media is popular in our society right now. People are using social media platforms to purchase various products. We collected the data from various social media platforms. We analyzed the data for prediction of the consumer behavior on the social media platform. We considered the consumer data from Facebook, Twitter, Linked In and YouTube, Instagram, and Pinterest, etc. There are diverse and high-speed, high volume data which are coming from social media platform, so we used predictive big data analytics. In this paper, we have used the concept of big data technology to process data and analyze it to predict consumer behavior on social media. We have analyzed consumer behavior on social media platforms based on some parameters and criteria. We analyzed the consumer perception, attitude towards the social media platform. To get good quality of result, we pre-process data using various data pre-processing to detect outlier, noises, error, and duplicate record. We developed mathematical modeling using machine learning to predict consumer behavior on the social media platform. This model is a predictive model for predicting consumer behavior on the social media platform. 80% of data are used for training purposes and 20% for testing.
Author: Kiran Chaudhary Publisher: CRC Press ISBN: 100381266X Category : Computers Languages : en Pages : 264
Book Description
This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students, practitioners, industry professionals, researchers, and academics working in the field of commerce and marketing, big data analytics, and organizational decision-making. Highlights of the book include: The role of Explainable AI in improving customer experiences in e-commerce Sentiment analysis of social media Data analytics in business intelligence Federated learning for business intelligence AI-based planning of business management An AI-based business model innovation in new technologies An analysis of social media marketing and online impulse buying behaviour AI-Based Data Analytics: Applications for Business Management has two primary focuses. The first is on analytics for decision-making and covers big data analytics for market intelligence, data analytics and consumer behavior, and the role of big data analytics in organizational decision-making. The book’s second focus is on digital marketing and includes the prediction of marketing by consumer analytics, web analytics for digital marketing, smart retailing, and leveraging web analytics for optimizing digital marketing strategies.
Author: Rajganesh Nagarajan Publisher: CRC Press ISBN: 104002694X Category : Computers Languages : en Pages : 429
Book Description
The fields of intelligent systems and sustainability have been gaining momentum in the research community. They have drawn interest in such research fields as computer science, information technology, electrical engineering, and other associated engineering disciples. The promise of intelligent systems applied to sustainability is becoming a reality due to the recent advancements in the Internet of Things (IoT), Artificial Intelligence, Big Data, blockchain, deep learning, and machine learning. The emergence of intelligent systems has given rise to a wide range of techniques and algorithms using an ensemble approach to implement novel solutions for complex problems associated with sustainability. Intelligent Systems and Sustainable Computational Models: Concepts, Architecture, and Practical Applications explores this ensemble approach towards building a sustainable future. It explores novel solutions for such pressing problems as smart healthcare ecosystems, energy efficient distributed computing, affordable renewable resources, mitigating financial risks, monitoring environmental degradation, and balancing climate conditions. The book helps researchers to apply intelligent systems to computational sustainability models to propose efficient methods, techniques, and tools. The book covers such areas as: Intelligent and adaptive computing for sustainable energy, water, and transportation networks Blockchain for decentralized systems for sustainable applications, systems, and infrastructure IoT for sustainable critical infrastructure Explainable AI (XAI) and decision-making models for computational sustainability Sustainable development using edge computing, fog computing and cloud computing Cognitive intelligent systems for e-learning Artificial Intelligence and machine learning for large scale data Green computing and cyber physical systems Real-time applications in healthcare, agriculture, smart cities, and smart governance. By examining how intelligent systems can build a sustainable society, the book presents systems solutions that can benefit researchers and professionals in such fields as information technology, health, energy, agricultural, manufacturing, and environmental protection.
Author: Murugan, Thangavel Publisher: IGI Global ISBN: 1668481472 Category : Computers Languages : en Pages : 649
Book Description
Disruptive innovations are now propelling Industry 4.0 (I4.0) and presenting new opportunities for value generation in all major industry segments. I4.0 technologies' innovations in cybersecurity and data science provide smart apps and services with accurate real-time monitoring and control. Through enhanced access to real-time information, it also aims to increase overall effectiveness, lower costs, and increase the efficiency of people, processes, and technology. The Handbook of Research on Data Science and Cybersecurity Innovations in Industry 4.0 Technologies discusses the technological foundations of cybersecurity and data science within the scope of the I4.0 landscape and details the existing cybersecurity and data science innovations with I4.0 applications, as well as state-of-the-art solutions with regard to both academic research and practical implementations. Covering key topics such as data science, blockchain, and artificial intelligence, this premier reference source is ideal for industry professionals, computer scientists, scholars, researchers, academicians, practitioners, instructors, and students.
Author: Alex Khang Publisher: CRC Press ISBN: 1040038301 Category : Business & Economics Languages : en Pages : 367
Book Description
This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies. In addition, the book will also offer a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This will help entrepreneurs make well-informed decisions when selecting the tools most suited to their needs and objectives. It is designed to help entrepreneurs develop and implement successful strategies, leveraging the latest tools and technologies to achieve their business goals. As the digital landscape continues to evolve rapidly, this book aims to serve as a valuable resource for entrepreneurs looking to stay ahead of the curve and capitalize on new opportunities. The book's scope encompasses a wide range of topics, including customer experience, content marketing, AI strategy, and digital marketing tools.
Author: Simon Grima Publisher: Emerald Group Publishing ISBN: 1804555649 Category : Business & Economics Languages : en Pages : 287
Book Description
With the rapid development of technologies, it becomes increasingly important for us to remain up-to-date on new and emerging technologies. This series, therefore, aims to deliver content on current and future technologies and how the young generation benefits from this.
Author: Ajay Kumar Publisher: CRC Press ISBN: 1003803695 Category : Computers Languages : en Pages : 368
Book Description
This edited book is a compilation of scholarly articles on the latest developments in the field of AI, Blockchain, and ML/DL in cloud security. This book is designed for security and risk assessment professionals, and to help undergraduate, postgraduate students, research scholars, academicians, and technology professionals who are interested in learning practical approaches to cloud security. It covers practical strategies for assessing the security and privacy of cloud infrastructure and applications and shows how to make cloud infrastructure secure to combat threats and attacks, and prevent data breaches. The chapters are designed with a granular framework, starting with the security concepts, followed by hands-on assessment techniques based on real-world studies. Readers will gain detailed information on cloud computing security that—until now—has been difficult to access. This book: • Covers topics such as AI, Blockchain, and ML/DL in cloud security. • Presents several case studies revealing how threat actors abuse and exploit cloud environments to spread threats. • Explains the privacy aspects you need to consider in the cloud, including how they compare with aspects considered in traditional computing models. • Examines security delivered as a service—a different facet of cloud security.
Author: Arun Reddy Nelakurthi Publisher: CRC Press ISBN: 1000025403 Category : Computers Languages : en Pages : 81
Book Description
In recent years social media has gained significant popularity and has become an essential medium of communication. Such user-generated content provides an excellent scenario for applying the metaphor of mining any information. Transfer learning is a research problem in machine learning that focuses on leveraging the knowledge gained while solving one problem and applying it to a different, but related problem. Features: Offers novel frameworks to study user behavior and for addressing and explaining task heterogeneity Presents a detailed study of existing research Provides convergence and complexity analysis of the frameworks Includes algorithms to implement the proposed research work Covers extensive empirical analysis Social Media Analytics for User Behavior Modeling: A Task Heterogeneity Perspective is a guide to user behavior modeling in heterogeneous settings and is of great use to the machine learning community.
Author: Shir Genzer Publisher: Cambridge University Press ISBN: 1009281119 Category : Psychology Languages : en Pages : 129
Book Description
Empathy provides a cognitive and emotional bridge that connects individuals and promotes prosocial behavior. People empathize with others via two complementary perceptual routes: Cognitive Empathy or the ability to accurately recognize and understand others' emotional states, and Affective Empathy or the ability to 'feel with' others. This Element reviews past and current research on both cognitive and affective empathy, focusing on behavioral, as well as neuroscientific research. It highlights a recent shift towards more dynamic and complex stimuli which may capture better the nature of real social interaction. It expands on why context is crucial when perceiving others' emotional state, and discusses gender differences, biases affecting our understanding of others, and perception of others in clinical conditions. Lastly, it highlights proposed future directions in the field.
Author: Mansaf Alam
Author: Mansaf Alam
Author: Kiran Chaudhary
Author: Rajganesh Nagarajan
Author: Murugan, Thangavel
Author: Alex Khang
Author: Sivaji Bandyopadhyay
Author: Simon Grima
Author: Ajay Kumar
Author: Arun Reddy Nelakurthi
Author: Shir Genzer