Author: Theodore Douglas MacGregorPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 408
Book Description
MacGregor's Book of Bank Advertising
Author: Theodore Douglas MacGregorPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 408
Book Description
MacGregor's Book of Bank Advertising (Classic Reprint)
Author: Theodore Douglas MacGregorPublisher: Forgotten Books
ISBN: 9780259848189
Category : Business & Economics
Languages : en
Pages : 402
Book Description
Excerpt from Macgregor's Book of Bank Advertising Some advertising is done with other objects in view, but in most cases now-a-days every dollar spent in advertising is expected to come back, sooner or later, bringing many others with it. Advertising is by no means a fixed science. There are no set rules the observance of which will insure success to the advertiser. But experience is a good teacher, and it need not all be your own experience. In the past few years there has been a wonderful advance in advertising knowledge, and progress has been made in the facilities for the preparation and distribution of advertising matter to such an extent that advertising means much more than it did even a decade ago. The fundamental principles involved in financial advertising do not differ from those of advertising in general. However, there are some things in financial publicity that require special emphasis. Hence this book. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
MACGREGORS BK OF BANK ADVERTIS
Author: T. D. (Theodore Douglas) B. MacGregorPublisher:
ISBN: 9781363903603
Category : History
Languages : en
Pages : 406
Book Description
Bank Advertising Plans
Author: Theodore Douglas MacGregorPublisher: Legare Street Press
ISBN: 9781019661734
Category :
Languages : en
Pages : 0
Book Description
This book provides advice and strategies for bank advertising campaigns, written by advertising expert Theodore Douglas MacGregor. MacGregor covers topics such as print ads, radio and television commercials, direct mail campaigns, and public relations strategies, with a focus on creating effective and memorable messages. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Bank Advertising Plans
Author: Theodore Douglas MacGregorPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 220
Book Description
Bankers Magazine
Author: Book Talks
Author: Fundamentals of Financial Advertising for Banks
Author: John Dietrich LongPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 308
Book Description
Author: Prentice-Hall, Inc
Author: