Luxury Wine Marketing PDF Download

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Luxury Wine Marketing

Luxury Wine Marketing PDF Author: Peter Yeung
Publisher:
ISBN: 9781913022044
Category :
Languages : en
Pages : 302

Book Description
A textbook and practitioner's guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.
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