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Author: Dana Thomas Publisher: Penguin ISBN: 110121807X Category : Social Science Languages : en Pages : 384
Book Description
“With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Author: Dana Thomas Publisher: Penguin ISBN: 110121807X Category : Social Science Languages : en Pages : 384
Book Description
“With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Author: Publisher: ISBN: 9781614284505 Category : Show windows Languages : en Pages : 0
Book Description
The windows of Louis Vuitton's storefronts are magnetic. Onlookers stand with eyes wide in wonder at such spectacles as a colossal roller coaster, a panoply of brightly colored hot-air balloons, or a universe of polka dots. With an oeuvre of over thirty-five displays, creators Faye McLeod and Ansel Thompson bring the windows of one of the world's leading luxury brands to life with unparalleled magic. Featuring an introduction by The New York Times fashion director and critic Vanessa Friedman, these celebrated vitrines are presented as works of art in this hand-bound oversize Ultimate Collection edition, capturing the inspired world that is Louis Vuitton.
Author: Oberto Gili Publisher: Assouline Books & Gifts ISBN: 9782843235214 Category : Photography of interiors Languages : en Pages : 0
Book Description
Fleeting human moments memorialized by Oberto Gili's camera translate formally into beautifully balanced classical images. His camera, like his personality, is whimsical questioning, non-judgemental and tenderly objective. Gili's images of interiors capture fundamental moments of human existence, quiet moments and basic needs, wether it's a man on sitting on his coach surrounded by his dogs, a young couple getting into bed, a woman watching herself getting dressed in the mirror or a girl swimming alone in a pool, we experience narrative, isolation, intrusion through Gili's lens. Gili shows us different perspectives of home: color, happiness, sex, depression, arrogance, creativity, simplicity, boredom. These images in this stunning volume are a diairy of the interiors and situations that have, over the last thirty years, strung Gili's curiosity and fantasy the most. Simple, still and understated, Gili's images of interiors all have possibility as their subtext. Illustrated
Author: Michael LaFido Publisher: Createspace Independent Publishing Platform ISBN: 9781974582600 Category : Languages : en Pages : 186
Book Description
This book is dedicated to all those luxury agents and brokers who are fed up with the "traditional" way of marketing luxury homes. (Or, I should say, traditional way of not marketing luxury houses.) Perhaps you are part of a big national brokerage or an office that specializes in luxury real estate. You might have expected the company owner to provide you with cutting edge marketing tools but instead all you have received are the same old trainings and collateral that everyone else uses.
Author: Robin Lent Publisher: John Wiley & Sons ISBN: 0470498374 Category : Business & Economics Languages : en Pages : 180
Book Description
Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell. In Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, practical strategies for connecting with customers. Rather than sales associates, the luxury market calls for “Sales Ambassadors” who represent the brand with distinction. Sales Ambassadors understand how to connect with customers by discovering their unique motivational desires. This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity. Through personalized service each and every time, Sales Ambassadors are able to build trust, brand loyalty, and lasting customer relationships. If you want to succeed in the luxury sales universe, Selling Luxury is for you. You’ll pick up the skills and approaches that work everyday in a multitude of situations. You’ll learn how to: Connect emotionally with customers Exceed your customers’ expectations Turn every customer contact into a brand experience Personalize your customer service Learn about customers through observing and discovery Create the desire to purchase Deal positively with customer objections Build a relationship of trust and brand loyalty The universe of luxury is no place for traditional hard-sell tactics. Instead, you have to subtly adapt to your customer in a deeper way. Doing so takes a truly personal touch. Selling Luxury shows you how to develop these skills and make them a key part of your own unique selling style.
Author: Jean-Noël Kapferer Publisher: Kogan Page Publishers ISBN: 0749464925 Category : Business & Economics Languages : en Pages : 408
Book Description
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Author: Aaron Bastani Publisher: Verso Books ISBN: 1786632640 Category : Political Science Languages : en Pages : 292
Book Description
The first decade of the twenty-first century marked the demise of the current world order. Despite widespread acknowledgement of these disruptive crises, the proposed response from the mainstream remains the same. Against the confines of this increasingly limited politics, a new paradigm has emerged. Fully Automated Luxury Communism claims that new technologies will liberate us from work, providing the opportunity to build a society beyond both capitalism and scarcity. Automation, rather than undermining an economy built on full employment, is instead the path to a world of liberty, luxury and happiness. For everyone. In his first book, radical political commentator Aaron Bastani conjures a new politics: a vision of a world of unimaginable hope, highlighting how we move to energy abundance, feed a world of nine billion, overcome work, transcend the limits of biology and build meaningful freedom for everyone. Rather than a final destination, such a society heralds the beginning of history. Fully Automated Luxury Communism promises a radically new left future for everyone.
Author: Kristin Ross Publisher: Verso Books ISBN: 1784780545 Category : Political Science Languages : en Pages : 161
Book Description
Reclaiming the legacy of the Paris Commune for the twenty-first century Kristin Ross’s highly acclaimed work on the thought and culture of the Communard uprising of 1871 resonates with the motivations and actions of contemporary protest, which has found its most powerful expression in the reclamation of public space. Today’s concerns—internationalism, education, the future of labor, the status of art, and ecological theory and practice—frame and inform her carefully researched restaging of the words and actions of individual Communards. This original analysis of an event and its centrifugal effects brings to life the workers in Paris who became revolutionaries, the significance they attributed to their struggle, and the elaboration and continuation of their thought in the encounters that transpired between the insurrection’s survivors and supporters like Marx, Kropotkin, and William Morris. The Paris Commune was a laboratory of political invention, important simply and above all for, as Marx reminds us, its own “working existence.” Communal Luxury allows readers to revisit the intricate workings of an extraordinary experiment.
Author: Mehita Iqani Publisher: Intellect (UK) ISBN: 9781783209934 Category : Business & Economics Languages : en Pages : 0
Book Description
Moving far beyond predominant views of Africa as a place to be "saved," and even more recent celebratory formulations of it as "rising," African Luxury: Aesthetics and Politics highlights and critically interrogates the visual and material cultures of lavish and luxurious consumption already present on the continent. Methodologically, conceptually, and analytically, the collection dismantles taken-for-granted ideas that the West is the source and focus of high-end and hyper-desirable material cultures. It explores what the culture of consumption means in Africa in both historical and contemporary contexts, studying diverse luxury phenomena including fashion advertising, reality television, retail, gendered consumption, and gardening to re-center the discussion on existing contemporary luxury cultures across the continent. Moving far beyond predominant views of Africa as a place to be 'saved', and even more recent celebratory formulations of it as 'rising', African Luxury: Aesthetics and Politics highlights and critically interrogates the visual and material cultures of lavish and luxurious consumption already present on the continent. Methodologically, conceptually and analytically, the collection dismantles taken-for-granted ideas that the West is the source and focus of high-end and hyper-desirable material cultures. It explores what the culture of consumption means in Africa in both historical and contemporary contexts, studying diverse luxury phenomena including fashion advertising, reality television, retail, gendered consumption and gardening to re-centre the discussion on existing contemporary luxury cultures across the continent.
Author: Gestalten Publisher: Die Gestalten Verlag-DGV ISBN: 9783899559835 Category : Design Languages : en Pages : 320
Book Description
21st century luxury is about the interplay between cult streetwear brands and elite fashion houses. Explore fashion's transformation for a new generation of in-the-know consumers. Highsnobiety, the publication geared at culturally-connected, style-savvy, forward-thinking young men, is seen as a gatekeeper to the growing intersection of music, fashion, and style. Their latest book seeks to define "New Luxury," a term that summarizes how streetwear and sneakers have not only infiltrated the upper tiers of fashion, but became it. The New Luxury isn't just about what you wear, but also what you know. This book provides the foundational knowledge of how youth-driven culture and fashion trends start from the ground up.
Author: Dana Thomas
Author: Dana Thomas
Author: 
Author: Oberto Gili
Author: Michael LaFido
Author: Robin Lent
Author: Jean-Noël Kapferer
Author: Aaron Bastani
Author: Kristin Ross
Author: Mehita Iqani
Author: Gestalten