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Author: Aline Krämer Publisher: ISBN: 9783658089313 Category : Languages : en Pages :
Book Description
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. Contents Open innovation Consumer integration into innovation Base of the pyramid (BoP) Inclusive Business Low-income markets in developing and emerging countries Target Groups Students and researchers in the fields of Business Administration / Innovation Management, Business & Development Studies, Corporate Sustainability / Corporate Social Responsibility Executives and consultants in R & D / Product Development, Design and Market Research The Author Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.
Author: Aline Krämer Publisher: ISBN: 9783658089313 Category : Languages : en Pages :
Book Description
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. Contents Open innovation Consumer integration into innovation Base of the pyramid (BoP) Inclusive Business Low-income markets in developing and emerging countries Target Groups Students and researchers in the fields of Business Administration / Innovation Management, Business & Development Studies, Corporate Sustainability / Corporate Social Responsibility Executives and consultants in R & D / Product Development, Design and Market Research The Author Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.
Author: Aline Krämer Publisher: Springer ISBN: 365808930X Category : Business & Economics Languages : en Pages : 382
Book Description
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Author: Laura Michelini Publisher: Springer Science & Business Media ISBN: 364232150X Category : Business & Economics Languages : en Pages : 88
Book Description
Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach - which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of social innovation: social business models, social products and social communication strategies. Further, it shows how companies can successfully implement social innovation and presents new forms of social business models that can be used to target low-income markets. Finally, the book presents key success factors related to the social product innovation process and corresponding communication.
Author: OECD Publisher: OECD Publishing ISBN: 9264185739 Category : Languages : en Pages : 288
Book Description
This book explores emerging topics in innovation policy for more inclusive and sustainable growth, building on concrete examples, and develops the notion of experimental innovation policy.
Author: Xiaolan Fu Publisher: Cambridge University Press ISBN: 1316872211 Category : Business & Economics Languages : en Pages : 437
Book Description
Investigating the nature, drivers and sources of innovation in Africa, this book examines the channels for effective diffusion of innovation in and to Africa under institutional, resource and affordability constraints. Fu draws on almost a decade of research on innovation in Africa to explore these issues and unpack the process, combining a rigorous statistical analysis of a purposely designed multi-wave, multi-country survey with in-depth studies of representative cases. Building on this research, Fu argues that African firms are innovative but unsupported. Those 'under-the-radar' innovations that widely exist in Africa as a result of the constraints are not sufficient to enable Africa to leapfrog the innovation gap in the era of the fourth Industrial Revolution. This is the first comprehensive analysis of the creation and diffusion of innovation in low income countries. It also provides the first survey-based analysis of innovation in the informal economy.
Author: Fernando Casado Caneque Publisher: Routledge ISBN: 1351285955 Category : Business & Economics Languages : en Pages : 223
Book Description
For well over 4 billion people – approximately 60% of all humanity – annual income is less than $1,500. The term "Base of the Pyramid" was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion-dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catch phrases like "inclusive business", "opportunities for the majority", "sustainable livelihoods", "pro-poor business" and “social business”, and thousands of new businesses, institutions and investment funds have been set up.In this ground-breaking new book, Stuart L. Hart and Fernando Casado Cañeque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP haven’t worked and propose new objectives and ways of working to formulate more sustainable solutions. The book challenges the reader and organizations to think about the mindset and purpose across whole organizations, open innovation rather than simply co-creation, and a complete review of the innovation ecosystem. Through this book, practitioners will gain a clearer insight into which business models can work within different communities to ensure a sustainable transition to improved local economies. Equally, the book is a must-read for researchers and students in the fields of entrepreneurship, innovation, sustainable development and environmental management.
Author: Giovanni Andrea Cornia Publisher: ISBN: 0198706081 Category : Business & Economics Languages : en Pages : 337
Book Description
This book advances thinking in the area of Human Development by analysing its relation with inequality and macro-economic policy. It presents a new framework for a pro-growth pro-Human Development macro-economics, including suggestions for the global management of technology and capital flows.
Author: Linda F. Alwitt Publisher: SAGE Publications, Incorporated ISBN: Category : Business & Economics Languages : en Pages : 216
Book Description
Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book
Author: Aline Krämer
Author: Aline Krämer
Author: Aline Krämer
Author: Rebecca Harrison
Author: Laura Michelini
Author: OECD
Author: Xiaolan Fu
Author: United States. Task Force on Marketing and the Low-Income Consumer
Author: Fernando Casado Caneque
Author: Giovanni Andrea Cornia
Author: Linda F. Alwitt