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Marketing and the Low Income Consumer

Marketing and the Low Income Consumer PDF Author: United States. Task Force on Marketing and the Low-Income Consumer
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 76

Book Description

Marketing and the Low Income Consumer

Marketing and the Low Income Consumer PDF Author: United States. Task Force on Marketing and the Low-Income Consumer
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 76

Book Description

The Low-Income Consumer

The Low-Income Consumer PDF Author: Linda F. Alwitt
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 216

Book Description
Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book

Low-Income Consumers

Low-Income Consumers PDF Author:
Publisher:
ISBN: 9780890430507
Category :
Languages : en
Pages :

Book Description

Consumer Education for Low-income Families

Consumer Education for Low-income Families PDF Author: Consumers Union of United States
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 40

Book Description

Consumer Information Use by Low-income Consumers

Consumer Information Use by Low-income Consumers PDF Author: Lori Lynn Grant
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 142

Book Description

The Unique Problems of Low-income Consumers

The Unique Problems of Low-income Consumers PDF Author: Stephen Walter Brown
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 106

Book Description

Bibliography on Marketing to Low-income Consumers

Bibliography on Marketing to Low-income Consumers PDF Author: United States. Business and Defense Services Administration
Publisher:
ISBN:
Category : Bibliographie
Languages : en
Pages : 60

Book Description

The poor pay more

The poor pay more PDF Author: David Caplovitz
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 0

Book Description

Low-Income Consumers as a Source of Innovation

Low-Income Consumers as a Source of Innovation PDF Author: Aline Krämer
Publisher: Springer
ISBN: 365808930X
Category : Business & Economics
Languages : en
Pages : 382

Book Description
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

A Fragile Balance

A Fragile Balance PDF Author: J. Collins
Publisher: Springer
ISBN: 1137482370
Category : Business & Economics
Languages : en
Pages : 238

Book Description
A Fragile Balance examines strategies to promote emergency savings, especially among underserved households. Each chapter is by an expert contributor and proposes an innovative financial product or service designed to bolster emergency savings among low-asset families. This collection also offers readers insights into the role of emergency savings and mechanisms to facilitate savings behaviors, and raises critical questions of the scale, institutional capacity, sustainability, accessibility, and effectiveness of existing programs.
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