Confronting Security and Privacy Challenges in Digital Marketing PDF Download

Author: Pires, Paulo Botelho
Publisher: IGI Global
ISBN: 1668489600
Category : Business & Economics
Languages : en
Pages : 412

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Book Description
Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522534180
Category : Computers
Languages : en
Pages : 2389

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Book Description
People currently live in a digital age in which technology is now a ubiquitous part of society. It has become imperative to develop and maintain a comprehensive understanding of emerging innovations and technologies. Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications is an authoritative reference source for the latest scholarly research on techniques, trends, and opportunities within the areas of digital literacy. Highlighting a wide range of topics and concepts such as social media, professional development, and educational applications, this multi-volume book is ideally designed for academics, technology developers, researchers, students, practitioners, and professionals interested in the importance of understanding technological innovations.

Author: Suresh Kumar, Arumugam
Publisher: IGI Global
ISBN: 1668468956
Category : Computers
Languages : en
Pages : 412

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Book Description
In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.

Author: Tareq Ahram, Jay Kalra and Waldemar Karwowski
Publisher: AHFE International
ISBN: 1958651044
Category : Technology & Engineering
Languages : en
Pages : 238

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Book Description
Artificial Intelligence and Social Computing Proceedings of the 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022), July 24–28, 2022, New York, USA

Author: Tomás José Sánchez Díaz
Publisher: Lulu.com
ISBN: 1291099204
Category : Computers
Languages : es
Pages : 110

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Book Description
En este volumen, vamos a examinar todo aquello que te será necesario conocer si quieres adentrarte en este bonito mundo de Internet. Aprenderás a comprender como funciona la llamada "red de redes" (Internet) pero además adquirirás una visión en conjunto de las diferentes partes de las que se compone. No solo consta de páginas webs y el correo electrónico como podrás comprobar; además comprenderás que es y como funcionan los foros así como los chats, los navegadores y los buscadores, multimedia a través de Internet y como realizar compras en Internet con seguridad.

Author: Daniel Paolicchi
Publisher: Simon and Schuster
ISBN: 1506278469
Category : Study Aids
Languages : en
Pages : 497

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Book Description
Be prepared for exam day with Barron’s. Trusted content from AP experts! Barron’s AP Spanish Language and Culture Premium: 2022-2023 includes in-depth content review and online practice and audio. It’s the only book you’ll need to be prepared for exam day. Written by Experienced Educators Learn from Barron’s--all content is written and reviewed by AP experts Build your understanding with comprehensive review tailored to the most recent exam Get a leg up with tips, strategies, and study advice for exam day--it’s like having a trusted tutor by your side Be Confident on Exam Day Sharpen your test-taking skills with 5 full-length practice tests--2 in the book and 3 more online Strengthen your knowledge with in-depth review covering all Units on the AP Spanish Language and Culture Exam Reinforce your learning with practice by tackling the review questions at the end of each chapter Online Practice Continue your practice with 3 full-length practice tests on Barron’s Online Learning Hub Simulate the exam experience with a timed test option Gain confidence with scoring to check your learning progress Practice by listening to spoken Spanish with authentic audio passages for all listening comprehension exercises

Author: Jorge Herrera-Tapia
Publisher: Springer Nature
ISBN: 3031182723
Category : Computers
Languages : en
Pages : 320

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Book Description
This book constitutes refereed proceedings of the 10th Ecuadorian Conference on Information and Communication Technologies, TICEC 2022, held in Manta, Ecuador, in October 2022. The 20 full papers were carefully reviewed and selected from 150 qualified submissions. The papers cover a great variety of topics, such as wireless communication, immersive environments, artificial intelligence, data mining, neural networks, augmented reality, cyberphysical systems, telemedicine, cybersecurity, software architecture, data processing, software development, and others. The contributions are divided into the following thematic blocks: ICT ́s Applications; Data Science; Software Development.

Author: Melva Sangri
Publisher: Ediciones Selectas Diamante SA de CV
ISBN: 6077627534
Category : Computers
Languages : en
Pages : 124

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Book Description
A través de historias de la vida cotidiana, , nos brinda conocimientos fundamentales sobre cómo lograr mayor pro-vecho manejando recursos como FACEBOOK, MESSENGER, TWITTER, BLOGGS, SKYPE, GPS, YOUTUBE, LA NUBE DIGITAL, MOTORES DE BÚS-QUEDA, HISTORIAL DEL NAVEGADOR, ETC. De igual manera, mediante el ejemplo de anécdotas reales, el libro nos induce en la vida moderna, mostrándonos las REGLAS PARA USO DE INTERNET, CÓMO APROVECHAR LA POLICÍA CIBERNÉTICA, CÓMO PONER UNA EMPRESA A TRAVÉS DE LA WEB, CÓMO EVITAR EL CIBERBULLYING, y muchos otros temas de gran interés actual. Si tú eres mamá, descubre a través de estas historias la grandeza y el poder de influencia que puedes tener, apoyada en el mundo digital.

Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9811976899
Category : Technology & Engineering
Languages : en
Pages : 352

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Book Description
This book gathers the proceedings of the Multidisciplinary International Conference of Research Applied to Defense and Security (MICRADS 2022), held at Escuela Naval de Suboficiales ARC "Barranquilla," in Barranquilla, Colombia, during July 11–13, 2022. It covers a broad range of topics in systems, communication, and defense; strategy and political–administrative vision in defense; and engineering and technologies applied to defense. Given its scope, it offers a valuable resource for practitioners, researchers, and students alike.

Author: Carmen Florit Fernández
Publisher: J.M Bosch
ISBN: 8419045551
Category : Law
Languages : es
Pages : 166

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Book Description
Hoy día es muy habitual que los progenitores de los menores compartan imágenes de sus hijos en las redes sociales. Sin embargo, estas conductas conllevan grandes riesgos generalmente desconocidos por aquellos que precisamente los generan. Estos peligros son a veces de especial gravedad, como en el caso del grooming. Además, según lo establecido por el artículo 4 de la LOPJM estas conductas están radicalmente prohibidas, sin que inexplicablemente el Ministerio Fiscal actúe. Los menores, por el simple hecho de ser personas, detentan derechos fundamentales que no pueden ser vulnerados ni siquiera por quienes ostentan los derechos inherentes a la patria potestad sobre ellos. En la presente obra se expondrá el problema descrito, esto es, los derechos de los menores vulnerados en internet, los riesgos que ello conlleva, la inexplicable dejadez del Ministerio Fiscal y las posibles soluciones. Además, se aportan varias sentencias de especial importancia en estas cuestiones. La edad de los menores cuyos derechos están siendo en estos momentos vulnerados puede hacer pensar en una posible ola de reclamaciones judiciales en un futuro próximo cuando sean suficientemente maduros y conscientes del perjuicio creado a su persona. Carmen Florit Fernández (Cartagena, 1981) es Doctora cum laude en Derecho Civil por la Universidad de Murcia, Máster de Abogacía y acreditada por ANECA. Tras años ejerciendo como abogado ha dirigido varios Proyectos de Investigación, siempre en el ámbito de la protección del menor, dedicándose actualmente en exclusiva a labores docentes y de investigación. Ha publicado numerosos artículos científicos en revistas de impacto y colaborado en obras de las mejores editoriales jurídicas, abordando el estudio de múltiples cuestiones controvertidas en el ámbito del Derecho de Familia: las uniones moreuxorio, la filiación del concepturus y la explotación de los menores en el ámbito deportivo y en las redes sociales, entre otras. Actualmente es profesora de Derecho Civil en la Universidad Europea, la UNED y la Universidad Rey Juan Carlos.