Author: David S. Moore Publisher: Palgrave Macmillan ISBN: 1429224266 Category : Mathematics Languages : en Pages : 975
Book Description
This is a clear and innovative overview of statistics which emphasises major ideas, essential skills and real-life data. The organisation and design has been improved for the fifth edition, coverage of engaging, real-world topics has been increased and content has been updated to appeal to today's trends and research.
Author: John Fahy Publisher: McGraw-Hill Europe ISBN: 9780077137014 Category : Marketing Languages : en Pages : 0
Book Description
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
Author: Professor Carlos Costa Publisher: Academic Conferences and publishing limited ISBN: 1911218980 Category : Entrepreneurship Languages : en Pages : 1107
Author: John Fahy Publisher: McGraw-Hill Incorporated, Us ISBN: 9780077167950 Category : BUSINESS et ECONOMICS / Marketing / General Languages : en Pages : 0
Book Description
Discovera framework for digital marketing and social media that will help students navigate this rapidly changing field, how marketing adds value to customers and organisations, how innovative brand positioning drives commercial success, how companies in the service sector such as Paddy Power build a loyal customer base, and how viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance.
Author: David S. Moore Publisher: Macmillan Higher Education ISBN: 1464148740 Category : Mathematics Languages : en Pages : 673
Book Description
No textbook communicates the basics of statistical analysis to liberal arts students as effectively as the bestselling Statistics: Concepts and Controversies (SCC). And no text makes it easier for these students to understand and talk about statistical claims they encounter in commercials, campaigns, the media, sports, and elsewhere in their lives. The new edition offers SCC’s signature combination of engaging cases, real-life examples and exercises, helpful pedagogy, rich full-color design, and innovative media learning tools, all significantly updated.
Author: Chretien de Troyes Publisher: Yale University Press ISBN: 0300187580 Category : Poetry Languages : en Pages : 242
Book Description
The twelfth-century French poet Chrétien de Troyes is a major figure in European literature. His courtly romances fathered the Arthurian tradition and influenced countless other poets in England as well as on the continent. Yet because of the difficulty of capturing his swift-moving style in translation, English-speaking audiences are largely unfamiliar with the pleasures of reading his poems. Now, for the first time, an experienced translator of medieval verse who is himself a poet provides a translation of Chrétien’s major poem, Yvain, in verse that fully and satisfyingly captures the movement, the sense, and the spirit of the Old French original. Yvain is a courtly romance with a moral tenor; it is ironic and sometimes bawdy; the poetry is crisp and vivid. In addition, the psychological and the socio-historical perceptions of the poem are of profound literary and historical importance, for it evokes the emotions and the values of a flourishing, vibrant medieval past.
Author: Kristina M. Gill Publisher: University Press of Florida ISBN: 0813057000 Category : Social Science Languages : en Pages : 327
Book Description
The islands of Alta and Baja California changed dramatically in the centuries after Spanish colonists arrived. Native populations were decimated by disease, and their lives were altered through forced assimilation and the cessation of traditional foraging practices. Overgrazing, overfishing, and the introduction of nonnative species depleted natural resources severely. Most scientists have assumed the islands were also relatively marginal for human habitation before European contact, but An Archaeology of Abundance reassesses this long-held belief, analyzing new lines of evidence suggesting that the California islands were rich in resources important to human populations. Contributors examine data from Paleocoastal to historic times that suggest the islands were optimal habitats that provided a variety of foods, fresh water, minerals, and fuels for the people living there. Botanical remains from these sites, together with the modern resurgence of plant communities after the removal of livestock, challenge theories that plant foods had to be imported for survival. Geoarchaeological surveys show that the islands had a variety of materials for making stone tools, and zooarchaeological data show that marine resources were abundant and that the translocation of plants and animals from the mainland further enhanced an already rich resource base. Studies of extensive exchange, underwater forests of edible seaweeds, and high island population densities also support the case for abundance on the islands. Concluding that the California islands were not marginal environments for early humans, the discoveries presented in this volume hold significant implications for reassessing the ancient history of islands around the world that have undergone similar ecological transformations. A volume in the series Society and Ecology in Island and Coastal Archaeology, edited by Victor D. Thompson
Author: Abigail Leslie Andrews Publisher: Univ of California Press ISBN: 0520971566 Category : Social Science Languages : en Pages : 307
Book Description
In 2018, more than eleven million undocumented immigrants lived in the United States. Not since slavery had so many U.S. residents held so few political rights. Many strove tirelessly to belong. Others turned to their homelands for hope. What explains their clashing strategies of inclusion? And how does gender play into these fights? Undocumented Politics offers a gripping inquiry into migrant communities’ struggles for rights and resources across the U.S.-Mexico divide. For twenty-one months, Abigail Andrews lived with two groups of migrants and their families in the mountains of Mexico and in the barrios of Southern California. Her nuanced comparison reveals how local laws and power dynamics shape migrants’ agency. Andrews also exposes how arbitrary policing abets gendered violence. Yet she insists that the process does not begin or end in the United States. Rather, migrants interpret their destinations in light of the hometowns they leave behind. Their counterparts in Mexico must also come to grips with migrant globalization. And on both sides of the border, men and women transform patriarchy through their battles to belong. Ambitious and intimate, Undocumented Politics reveals how the excluded find space for political voice.
Author: David S. Moore
Author: 
Author: John Fahy
Author: Professor Carlos Costa
Author: John Fahy
Author: David S. Moore
Author: Rigby
Author: Chretien de Troyes
Author: Kristina M. Gill
Author: Abigail Leslie Andrews