Author: Paul Krugman
Publisher: Macmillan Higher Education
ISBN: 1319038603
Category : Business & Economics
Languages : en
Pages : 690
Book Description
When it comes drawing on enduring economic principles to explain current economic realities, there is no one readers trust more than Paul Krugman. With his bestselling introductory textbook (now in a new edition) the Nobel laureate and New York Times columnist is proving to be equally effective in the classroom, with more and more instructors in all types of schools using Krugman’s signature storytelling style to help them introduce the fundamental principles of economics to all kinds of students.
Macroeconomics
Life
Author: William K. Purves
Publisher: Macmillan
ISBN: 9780716738732
Category : Science
Languages : en
Pages : 1376
Book Description
Authoritative, thorough, and engaging, Life: The Science of Biology achieves an optimal balance of scholarship and teachability, never losing sight of either the science or the student. The first introductory text to present biological concepts through the research that revealed them, Life covers the full range of topics with an integrated experimental focus that flows naturally from the narrative. This approach helps to bring the drama of classic and cutting-edge research to the classroom - but always in the context of reinforcing core ideas and the innovative scientific thinking behind them. Students will experience biology not just as a litany of facts or a highlight reel of experiments, but as a rich, coherent discipline.
Publisher: Macmillan
ISBN: 9780716738732
Category : Science
Languages : en
Pages : 1376
Book Description
Authoritative, thorough, and engaging, Life: The Science of Biology achieves an optimal balance of scholarship and teachability, never losing sight of either the science or the student. The first introductory text to present biological concepts through the research that revealed them, Life covers the full range of topics with an integrated experimental focus that flows naturally from the narrative. This approach helps to bring the drama of classic and cutting-edge research to the classroom - but always in the context of reinforcing core ideas and the innovative scientific thinking behind them. Students will experience biology not just as a litany of facts or a highlight reel of experiments, but as a rich, coherent discipline.
Smoking Prevention and Cessation
Author: Giuseppe La Torre
Publisher: Springer Science & Business Media
ISBN: 1461470463
Category : Medical
Languages : en
Pages : 478
Book Description
Tobacco smoking is considered the big killer and one of the most avoidable risk factors for many human pathologies. Reducing and controlling tobacco smoking should be a primary aim for a certain population, in order to reduce harms to health caused by this important risk factor, and it seems urgent to adopt intervention tools involved in responsibility fields such as health care, education, politics, economy and media. Among health professionals the prevalence of tobacco smoke is extremely high, more than other professional categories, and this could be partly attributed to a low weight that tobacco smoking has in the medical curriculum of future physicians, that will contribute in a determinant way to healthy choices of their patients. In order to realise that, the medical students need to be adequately trained with the aim of acquire competences and skills that help patients to prevent tobacco smoking and to increase smoking cessation, through a programme oriented to specific issue related to the potential harm of tobacco products. A survey conducted by Ferry et al. in the American Schools of Medicine underlined the lack of courses related to tobacco smoking. Moreover, a randomised trial carried out by Cummings et al., the Schools of Medicine result as the ideal setting to teach smoking cessation techniques to health professionals. The National Cancer Institute in 1992 recommended that primary and secondary prevention interventions on tobacco smoking will become mandatory in the curriculum of Medical USA students. However, until now this recommendation still is far from being fully implemented. The aim of the book is to give an overview on the epidemiology of tobacco smoking among different settings and populations, but with a special focus on health professionals and medicals students, and to show available examples of smoking prevention and cessation training in different settings.
Publisher: Springer Science & Business Media
ISBN: 1461470463
Category : Medical
Languages : en
Pages : 478
Book Description
Tobacco smoking is considered the big killer and one of the most avoidable risk factors for many human pathologies. Reducing and controlling tobacco smoking should be a primary aim for a certain population, in order to reduce harms to health caused by this important risk factor, and it seems urgent to adopt intervention tools involved in responsibility fields such as health care, education, politics, economy and media. Among health professionals the prevalence of tobacco smoke is extremely high, more than other professional categories, and this could be partly attributed to a low weight that tobacco smoking has in the medical curriculum of future physicians, that will contribute in a determinant way to healthy choices of their patients. In order to realise that, the medical students need to be adequately trained with the aim of acquire competences and skills that help patients to prevent tobacco smoking and to increase smoking cessation, through a programme oriented to specific issue related to the potential harm of tobacco products. A survey conducted by Ferry et al. in the American Schools of Medicine underlined the lack of courses related to tobacco smoking. Moreover, a randomised trial carried out by Cummings et al., the Schools of Medicine result as the ideal setting to teach smoking cessation techniques to health professionals. The National Cancer Institute in 1992 recommended that primary and secondary prevention interventions on tobacco smoking will become mandatory in the curriculum of Medical USA students. However, until now this recommendation still is far from being fully implemented. The aim of the book is to give an overview on the epidemiology of tobacco smoking among different settings and populations, but with a special focus on health professionals and medicals students, and to show available examples of smoking prevention and cessation training in different settings.
Logical Reasoning
Author: Bradley Harris Dowden
Publisher: Bradley Dowden
ISBN: 9780534176884
Category : Education
Languages : en
Pages : 516
Book Description
This book is designed to engage students' interest and promote their writing abilities while teaching them to think critically and creatively. Dowden takes an activist stance on critical thinking, asking students to create and revise arguments rather than simply recognizing and criticizing them. His book emphasizes inductive reasoning and the analysis of individual claims in the beginning, leaving deductive arguments for consideration later in the course.
Publisher: Bradley Dowden
ISBN: 9780534176884
Category : Education
Languages : en
Pages : 516
Book Description
This book is designed to engage students' interest and promote their writing abilities while teaching them to think critically and creatively. Dowden takes an activist stance on critical thinking, asking students to create and revise arguments rather than simply recognizing and criticizing them. His book emphasizes inductive reasoning and the analysis of individual claims in the beginning, leaving deductive arguments for consideration later in the course.
8th European Conference on Innovation and Entrepreneurship (ECIE 2013)
Economics by Example
Author: David A. Anderson
Publisher: Macmillan
ISBN: 0716769344
Category : Business & Economics
Languages : en
Pages : 281
Book Description
This book introduces the principles of economics with enticing, real-life applications. The goal is to help readers understand how their lives are immersed in economics as they learn critical concepts.
Publisher: Macmillan
ISBN: 0716769344
Category : Business & Economics
Languages : en
Pages : 281
Book Description
This book introduces the principles of economics with enticing, real-life applications. The goal is to help readers understand how their lives are immersed in economics as they learn critical concepts.
Microeconomics
Author: Paul Krugman
Publisher: Macmillan Higher Education
ISBN: 131910861X
Category : Business & Economics
Languages : en
Pages : 1600
Book Description
When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Krugman and Wells’ signature storytelling style and uncanny eye for revealing examples help readers understand how economic concepts play out in our world. This new edition is revised and enhanced throughout, including a much stronger array of superior online tools that are part of a complete, integrated online learning system.
Publisher: Macmillan Higher Education
ISBN: 131910861X
Category : Business & Economics
Languages : en
Pages : 1600
Book Description
When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Krugman and Wells’ signature storytelling style and uncanny eye for revealing examples help readers understand how economic concepts play out in our world. This new edition is revised and enhanced throughout, including a much stronger array of superior online tools that are part of a complete, integrated online learning system.
Strategic Management
Author: Frank T. Rothaermel
Publisher: McGraw-Hill Europe
ISBN: 9780071317924
Category : Management
Languages : en
Pages : 400
Book Description
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
Publisher: McGraw-Hill Europe
ISBN: 9780071317924
Category : Management
Languages : en
Pages : 400
Book Description
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
Telematics and Transport Behaviour
Author: Peter Nijkamp
Publisher: Springer Science & Business Media
ISBN: 3642801390
Category : Business & Economics
Languages : en
Pages : 234
Book Description
A major strategy to reduce transport congestion and other social costs of transport is to ensure that travellers make the best decisions, based on real time information. A wide range of technological systems have been developed to provide this information, but little is known about how travellers actually respond to it. This book offers an overview of various transport telematics options and provides an appropriate methodological framework, followed by a presentation of results from actual applications of these telematics systems from a range of European countries in various transport sectors. The empirical results are supplemented by analytical models and geographic information systems representations with a view on generalizing these findings and identifying the key parameters which determine user response.
Publisher: Springer Science & Business Media
ISBN: 3642801390
Category : Business & Economics
Languages : en
Pages : 234
Book Description
A major strategy to reduce transport congestion and other social costs of transport is to ensure that travellers make the best decisions, based on real time information. A wide range of technological systems have been developed to provide this information, but little is known about how travellers actually respond to it. This book offers an overview of various transport telematics options and provides an appropriate methodological framework, followed by a presentation of results from actual applications of these telematics systems from a range of European countries in various transport sectors. The empirical results are supplemented by analytical models and geographic information systems representations with a view on generalizing these findings and identifying the key parameters which determine user response.
I Will Survive
Author: Gloria Gaynor
Publisher: Macmillan + ORM
ISBN: 1466865954
Category : Biography & Autobiography
Languages : en
Pages : 253
Book Description
I Will Survive is the story of Gloria Gaynor, America's "Queen of Disco." It is the story of riches and fame, despair, and finally salvation. Her meteoric rise to stardom in the mid-1970s was nothing short of phenomenal, and hits poured forth that pushed her to the top of the charts, including "Honey Bee," "I Got You Under My Skin," "Never Can Say Goodbye," and the song that has immortalized her, "I Will Survive," which became a #1 international gold seller. With that song, Gloria heralded the international rise of disco that became synonymous with a way of life in the fast lane - the sweaty bodies at Studio 54, the lines of cocaine, the indescribable feeling that you could always be at the top of your game and never come down. But down she came after her early stardom, and problems followed in the wake, including the death of her mother, whose love had anchored the young singer, as well as constant battles with weight, drugs, and alcohol. While her fans always imagined her to be rich, her personal finances collapsed due to poor management; and while many envied her, she felt completely empty inside. In the early 1980s, sustained by her marriage to music publisher Linwood Simon, Gloria took three years off and reflected upon her life. She visited churches and revisited her mother's old Bible. Discovering the world of gospel, she made a commitment to Christ that sustains her to this day.
Publisher: Macmillan + ORM
ISBN: 1466865954
Category : Biography & Autobiography
Languages : en
Pages : 253
Book Description
I Will Survive is the story of Gloria Gaynor, America's "Queen of Disco." It is the story of riches and fame, despair, and finally salvation. Her meteoric rise to stardom in the mid-1970s was nothing short of phenomenal, and hits poured forth that pushed her to the top of the charts, including "Honey Bee," "I Got You Under My Skin," "Never Can Say Goodbye," and the song that has immortalized her, "I Will Survive," which became a #1 international gold seller. With that song, Gloria heralded the international rise of disco that became synonymous with a way of life in the fast lane - the sweaty bodies at Studio 54, the lines of cocaine, the indescribable feeling that you could always be at the top of your game and never come down. But down she came after her early stardom, and problems followed in the wake, including the death of her mother, whose love had anchored the young singer, as well as constant battles with weight, drugs, and alcohol. While her fans always imagined her to be rich, her personal finances collapsed due to poor management; and while many envied her, she felt completely empty inside. In the early 1980s, sustained by her marriage to music publisher Linwood Simon, Gloria took three years off and reflected upon her life. She visited churches and revisited her mother's old Bible. Discovering the world of gospel, she made a commitment to Christ that sustains her to this day.