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Loose Leaf M: ADVERTISING

Loose Leaf M: ADVERTISING PDF Author: Michael F. Weigold
Publisher: McGraw-Hill Education
ISBN: 9781260152012
Category : Business & Economics
Languages : en
Pages : 480

Book Description
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.
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