Author: J. Paul PeterPublisher:
ISBN: 9781260151619
Category : Marketing
Languages : en
Pages :
Book Description
A Preface to Marketing Management
Author: J. Paul PeterPublisher:
ISBN: 9781260151619
Category : Marketing
Languages : en
Pages :
Book Description
Loose Leaf for A Preface to Marketing Management
Author: J. Paul PeterPublisher: McGraw-Hill Education
ISBN: 9781260300161
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Introduction to Business
Author: Lawrence J. GitmanPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
A Preface to Marketing Management
Author: J. Paul PeterPublisher:
ISBN: 9781260287257
Category : Marketing
Languages : en
Pages : 290
Book Description
Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Specialty and Minor Crops Handbook
Author: Claudia MyersPublisher: UCANR Publications
ISBN: 9781879906389
Category : Technology & Engineering
Languages : en
Pages : 196
Book Description
Handy for commercial producers as well as backyard gardeners, this classic guide for growers and sellers of niche market produce provides detailed information about growing specialty crops that are growing in popularity among consumers. Includes 63 crop sheets-from arugula to radicchio, basil to thyme, prickly pear to tomatillos, variety and heirloom tomatoes. Includes market information, resources, and a glossary of Asian vegetable names.
Kotler On Marketing
Author: Philip KotlerPublisher: Simon and Schuster
ISBN: 1471109569
Category : Business & Economics
Languages : en
Pages : 253
Book Description
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
The Cumulative Book Index
Author: Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2312
Book Description
A world list of books in the English language.
Principles of Marketing
Author: John F. Tanner, Jr.Publisher: Ingram
ISBN: 9781936126293
Category :
Languages : en
Pages :
Book Description
Bibliographic Guide to Business and Economics
Author: New York Public Library. Research LibrariesPublisher:
ISBN:
Category : Business
Languages : en
Pages : 604
Book Description
Management
Author: Thomas S. BatemanPublisher: McGraw-Hill Higher Education
ISBN: 9780071108539
Category : Business & Economics
Languages : en
Pages : 774
Book Description
This text discusses and explains the traditional, functional approach to management, through planning, organising, leading and controlling.