Author: E. Michael Jones
Publisher:
ISBN: 9780929891262
Category :
Languages : en
Pages :

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Author: Ashok K. Gangadean
Publisher: SUNY Press
ISBN: 9780791476062
Category : Philosophy
Languages : en
Pages : 336

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Book Description
Traces the roots of logos in different cultural milieux.

Author: Pierce Brown
Publisher: Del Rey
ISBN: 0345539796
Category : Fiction
Languages : en
Pages : 414

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Book Description
NEW YORK TIMES BESTSELLER • Pierce Brown’s relentlessly entertaining debut channels the excitement of The Hunger Games by Suzanne Collins and Ender’s Game by Orson Scott Card. “Red Rising ascends above a crowded dys­topian field.”—USA Today ONE OF THE BEST BOOKS OF THE YEAR—Entertainment Weekly, BuzzFeed, Shelf Awareness “I live for the dream that my children will be born free,” she says. “That they will be what they like. That they will own the land their father gave them.” “I live for you,” I say sadly. Eo kisses my cheek. “Then you must live for more.” Darrow is a Red, a member of the lowest caste in the color-coded society of the future. Like his fellow Reds, he works all day, believing that he and his people are making the surface of Mars livable for future generations. Yet he toils willingly, trusting that his blood and sweat will one day result in a better world for his children. But Darrow and his kind have been betrayed. Soon he discovers that humanity reached the surface generations ago. Vast cities and lush wilds spread across the planet. Darrow—and Reds like him—are nothing more than slaves to a decadent ruling class. Inspired by a longing for justice, and driven by the memory of lost love, Darrow sacrifices everything to infiltrate the legendary Institute, a proving ground for the dominant Gold caste, where the next generation of humanity’s overlords struggle for power. He will be forced to compete for his life and the very future of civilization against the best and most brutal of Society’s ruling class. There, he will stop at nothing to bring down his enemies . . . even if it means he has to become one of them to do so. Praise for Red Rising “[A] spectacular adventure . . . one heart-pounding ride . . . Pierce Brown’s dizzyingly good debut novel evokes The Hunger Games, Lord of the Flies, and Ender’s Game. . . . [Red Rising] has everything it needs to become meteoric.”—Entertainment Weekly “Ender, Katniss, and now Darrow.”—Scott Sigler “Red Rising is a sophisticated vision. . . . Brown will find a devoted audience.”—Richmond Times-Dispatch Don’t miss any of Pierce Brown’s Red Rising Saga: RED RISING • GOLDEN SON • MORNING STAR • IRON GOLD • DARK AGE • LIGHT BRINGER

Author: David Hawkes
Publisher: Springer Nature
ISBN: 3030559408
Category : Business & Economics
Languages : en
Pages : 280

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Book Description
The concept of ‘performativity’ has risen to prominence throughout the humanities. The rise of financial derivatives reflects the power of the performative sign in the economic sphere. As recent debates about gender identity show, the concept of performativity is also profoundly influential on people’s personal lives. Although the autonomous power of representation has been studied in disciplines ranging from economics to poetics, however, it has not yet been evaluated in ethical terms. This book supplies that deficiency, providing an ethical critique of performative representation as it is manifested in semiotics, linguistics, philosophy, poetics, theology and economics. It constructs a moral criticism of the performative sign in two ways: first, by identifying its rise to power as a single phenomenon manifested in various different areas; and second, by locating efficacious representation in its historical context, thus connecting it to idolatry, magic, usury and similar performative signs. The book concludes by suggesting that earlier ethical critiques of efficacious representation might be revived in our own postmodern era.

Author: Adam Arvidsson
Publisher: Routledge
ISBN: 1134277865
Category : Social Science
Languages : en
Pages : 190

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Book Description
Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics to present the first systematic theory of brands: the brand as a key institution in information capitalism. It includes chapters on: consumption marketing brand management online branding the brand as informational capital. Richly illustrated with case studies from market research, advertising, shop displays, mobile phones, the internet and virtual companies, this outstanding book is essential reading for students and researchers of the sociology of media, cultural studies, advertising and consumer studies and marketing.

Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1119984815
Category : Design
Languages : en
Pages : 358

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Book Description
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sections—brand fundamentals, process basics, and case studies—this revised edition includes: Over 100 branding subjects, checklists, tools, and diagrams More than 50 all-new case studies that describe goals, process, strategy, solutions, and results New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing Additional examples of the best/most important branding and design work of the past few years Over 700 illustrations of brand touchpoints More than 400 quotes from branding experts, CEOs, and design gurus Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.

Author: Alex London
Publisher: Penguin
ISBN: 014751133X
Category : Young Adult Fiction
Languages : en
Pages : 472

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Book Description
“Put down what you’re doing and read this book. Right now. The complex characters, intricate world, and blistering pace are off-the-charts amazing.” —Marie Lu, author of the Legend trilogy Syd’s life is not his own. As a proxy he must to pay for someone else's crimes. When his patron Knox crashes a car and kills someone, Syd is branded and sentenced to death. The boys realize the only way to beat the system is to save each other so they flee. The ensuing cross-country chase will uncover a secret society of rebels, test the boys' resolve, and shine a blinding light onto a world of those who owe and those who pay. This fast-paced thrill ride of a novel is full of breakneck action, shocking twists and heart-hammering suspense that will have readers gasping until the very last page. This edition includes a exclusive bonus story featuring Syd and Knox! “Looking for an awesome YA summer read? Look no further than Alex London’s Proxy.” —EW.com “Whipping Boy + Blade Runner with a sprinkling of The Hunger Games (plus, of course, a dash of A Tale of Two Cities) = a treat for teen SF fans.” —Kirkus Reviews

Author: Tom Geismar
Publisher: HOW Books
ISBN: 1440310327
Category : Design
Languages : en
Pages : 256

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Book Description
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.

Author: Greg Maillet
Publisher: Wipf and Stock Publishers
ISBN: 1666705209
Category : Religion
Languages : en
Pages : 306

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Book Description
If Is the Only Peacemaker explores the drama of Shakespeare through a cultural lens that can be shown to be central to the formation of this theatrical art: fourteenth- to sixteenth-century Catholic Humanism. Part I of this book traces this tradition through key figures in Medieval and Renaissance Humanism, including Dante, Chaucer, Erasmus, and Thomas More. The latter two, especially, convey Catholic Humanism to Shakespeare’s England, and help to establish a rhetorical ideal: the union of eloquentia and sapientia, of wit and wisdom. Part II then closely reads one of Shakespeare’s major comedies, As You Like It, through this ideal, finding in this play an outstanding example of the Catholic Humanist rhetoric central to Shakespeare’s art. This part of the book also mingles rhetorical and performance criticism, citing six different productions of As You Like It.

Author: E. Michael Jones
Publisher: Ignatius Press
ISBN: 9780898704846
Category : Music
Languages : en
Pages : 214

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Book Description
This book reveals how major figures connected with modern music projected their own immorality into the field of music which has been the main vehicle of cultural revolution in the West. For the first time ever, a unified theory of music and cultural revolution links the work of figures like Wagner, Nietzsche, Schoenberg, Jagger and others to show the connection between the demise of classical music and the rise of rock 'n' roll. Beginning with Nietzsche's appropriation of Wagner's opera Tristan and Isolde, music became the instrument for cultural upheaval. What began at the barricades of Dresden in 1849 found its culmination at Woodstock and Altamont and the other Dionysian festivals of 1969. The author shows the connection between the death of classical music and the rise of the African sensibility which Nietzsche saw as the antidote to Wagner prostrating himself before the cross in Parsifal. Nietzsche prophesied the end of the age of Christ/Socrates and the return of the spirit of music to philosophy. That return took place at the end of 1969 at an abandoned racetrack outside of San Francisco, and the world has never been the same.