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Author: David E. Carter Publisher: Harper Collins ISBN: 0060748052 Category : Design Languages : en Pages : 196
Book Description
A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.
Author: David E. Carter Publisher: Harper Collins ISBN: 0060748052 Category : Design Languages : en Pages : 196
Book Description
A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.
Author: Michael Hodgson Publisher: Rockport Publishers ISBN: 1610580699 Category : Design Languages : en Pages : 197
Book Description
Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.
Author: Aaron James Draplin Publisher: Abrams ISBN: 1613129963 Category : Design Languages : en Pages : 834
Book Description
A funny, colorful, fascinating tour through the work and life of one of today’s most influential graphic designers. Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in common: a teeny little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Pretty Much Everything is the complete package.
Author: Melissa Aronczyk Publisher: Peter Lang ISBN: 9781433108679 Category : Art Languages : en Pages : 352
Book Description
"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.
Author: Daniel Donnelly Publisher: ISBN: 1610580311 Category : Logos (Symbols) Languages : en Pages : 212
Book Description
Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.
Author: Bernard James Mullin Publisher: Human Kinetics ISBN: 9780736060523 Category : Business & Economics Languages : en Pages : 560
Book Description
This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
Author: Alina Wheeler Publisher: John Wiley & Sons ISBN: 1118418743 Category : Design Languages : en Pages : 338
Book Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Author: Charles Vogan Publisher: Lulu.com ISBN: 0359933149 Category : Religion Languages : en Pages : 554
Book Description
The overarching theme of the Bible is the Father/Son relationship. In fact, the entire Bible is a full description of this relationship between Father and Son, as God wants to see it in us. We know this because of the testimony of the best authority in the Bible - Jesus himself, the eternal Son of God. - The Creator - The Father gives life to his Son - The Covenant - The Father makes his Son his Heir - Deliverance & Law - The Father makes his Son holy - The Temple - The Father gives full access to his Son - The Kingdom - The Father seats his Son beside him on the throne - Wisdom - The Father teaches his Son - The Prophet - The Father reveals himself through his Son VOLUME 1: The Bible as universal truth The Message of the Bible The Theology of the Old Testament
Author: Wang Shaoqiang Publisher: ISBN: 9788416851904 Category : Design Languages : en Pages : 240
Book Description
In the field of branding logos have to be optimized for smart phones, tablets, TVs, desktops and meet users' needs at the same time, with design variants for all types of physical and digital supports, in a trend known as responsive logos. This book features with detailed analysis examples to help designers make logos that are both useful and stylish in this digital era.
Author: Doron Rabinovici Publisher: Haus Publishing ISBN: 1908323507 Category : Fiction Languages : en Pages : 198
Book Description
Israeli academic Ethan Rosen is a brilliant, opinionated thinker—as is his colleague and rival, Rudi Klausinger, against whom he is pitted in a no-holds-barred competition for the sought-after professorship of cultural studies. So when Rosen condemns an article that he himself wrote, those around them wonder: Is he so confused that he can’t even recognize his own words? A complex and moving novel about modern Jewish identity, Elsewhere takes aim at a number of sensitive issues, including nationalism, Zionism, collective guilt, the Holocaust, and Israel itself. As heartfelt and surprising as it is hilarious, it pokes fun at the things we care about in order to get at what really matters.
Author: David E. Carter
Author: David E. Carter
Author: Michael Hodgson
Author: Aaron James Draplin
Author: Melissa Aronczyk
Author: Daniel Donnelly
Author: Bernard James Mullin
Author: Alina Wheeler
Author: Charles Vogan
Author: Wang Shaoqiang
Author: Doron Rabinovici