Author: Ellen Wayland-Smith Publisher: University of Chicago Press ISBN: 022648646X Category : History Languages : en Pages : 280
Book Description
The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women—to stick to their kitchens. The Angel in the Marketplace is the story of one of America’s most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell’s soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable. Rindlaub wasn’t just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub’s career from the 1920s through the 1960s, we witness how a range of cultural narratives—advertising chief among them—worked powerfully to shape women’s emotional and economic behavior in support of the free market system. Alongside Rindlaub’s story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century. The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising’s most fervent believers is a tale of a Mad Woman we haven’t been told.
Author: Leslie Savan Publisher: Temple University Press ISBN: 1439904901 Category : Business & Economics Languages : en Pages : 367
Book Description
How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."
Author: Gail Parent Publisher: Abrams ISBN: 1468302043 Category : Fiction Languages : en Pages : 162
Book Description
A single, thirty-year-old woman in the 1970s struggles to find her dream man and dream job in this hilarious & heartwarming classic. Three decades after its original bestselling publication, Sheila Levine is Dead and Living in New York is still completely on target as the most achingly funny book-length suicide note ever written by an agonizingly single thirty-year-old trying unsuccessfully to straddle two worlds: the one she’s been programmed for from birth—marriage first, life later—and the illusive swinging singles scene of liberated New York City. Meet Sheila Levine, she’s smart and funny, and her mother tells her she’s beautiful. . . . But her skirt’s always a bit wrinkled, she’s trying to lose fifteen—make that twenty-five—pounds, she just turned thirty . . . and she’s still single. She tries to date and mate, she really does, but disappointment turns to desperation, and after a flash of insight, Sheila calmly decides to kill herself. So she starts to get her affairs in order and writes a suicide note to her loving parents to explain it all . . . Praise for Sheila Levine is Dead and Living in New York “Sometimes heartbreaking, mostly hilarious, always full of life.” —Newsweek “A book about suicide shouldn’t be this entertaining, but this one is hilarious, due in large part to Sheila’s devil may care attitude and the frankness with which she talks about her life.” —The Bookbag
Author: Simone Weil Davis
Author: Dick Weissman
Author: Ellen Wayland-Smith
Author: Leslie Savan
Author: Gail Parent
Author: Mike Livingston
Author: Jack Finnegan
Author: Perry Gamsby
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