Living on the Top Line: The Ultimate How-To Sales Guide for Furniture Retailers in the New Retail Reality PDF Download
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Author: Joe Capillo Publisher: ISBN: 9780980205732 Category : Business & Economics Languages : en Pages : 254
Book Description
Home furnishings retailers who depend on personal selling by their employees for their operating revenue need to influence and control the point of contact with their customers, and the processes that get things sold in their stores. Joe Capillo has spent over 35 years studying the dynamics of retail selling in furniture stores as a sales manager, retail executive, business consultant, and developer of sales training programs. Many readers will know him as a contributing editor of Furniture World magazine where his articles have appeared for over a decade. In this book, retailers in the new competitive reality will learn the best ways to enhance their customers' experience with their stores. Joe Capillo reveals: - Why your entire customer engagement strategy has to be carefully planned and executed - How to control or influence the point of contact with your potential customers - Why retailers have to take a broad, strategic view of the entire selling process and become intimately familiar with all of the available consumer research - How to understand what consumers are thinking and saying about their experiences with our industry - What your customers really want from their store experiences. In this book, Joe takes you through the processes of interpreting research relevant to our industry. In this way, you will learn to develop strategic approaches to serving customers, and use what consumers have told researchers they want from their relationships with our stores. Joe Capillo reveals the view that retailers must have to truly engage consumers and retain them in today's rapidly changing retail world.
Author: Joe Capillo Publisher: ISBN: 9780980205732 Category : Business & Economics Languages : en Pages : 254
Book Description
Home furnishings retailers who depend on personal selling by their employees for their operating revenue need to influence and control the point of contact with their customers, and the processes that get things sold in their stores. Joe Capillo has spent over 35 years studying the dynamics of retail selling in furniture stores as a sales manager, retail executive, business consultant, and developer of sales training programs. Many readers will know him as a contributing editor of Furniture World magazine where his articles have appeared for over a decade. In this book, retailers in the new competitive reality will learn the best ways to enhance their customers' experience with their stores. Joe Capillo reveals: - Why your entire customer engagement strategy has to be carefully planned and executed - How to control or influence the point of contact with your potential customers - Why retailers have to take a broad, strategic view of the entire selling process and become intimately familiar with all of the available consumer research - How to understand what consumers are thinking and saying about their experiences with our industry - What your customers really want from their store experiences. In this book, Joe takes you through the processes of interpreting research relevant to our industry. In this way, you will learn to develop strategic approaches to serving customers, and use what consumers have told researchers they want from their relationships with our stores. Joe Capillo reveals the view that retailers must have to truly engage consumers and retain them in today's rapidly changing retail world.
Author: Pete Primeau Publisher: ISBN: 9781523288229 Category : Languages : en Pages : 164
Book Description
Sell A Million is the culmination of 34 years of successful sales experience in the furniture and mattress industry. The author Pete Primeau has combined his experiences from the bottom to the top, from the retail sales floor to management there are few if any scenarios he has yet to experience. In Sell A Million you have a daily guiding light by your side on how to increase your sales, attach more accessories and add-ons, hire the right salespeople for your store and add another million dollars in sales revenue. This book is meant to be used, marked up, and become your go to working tool for sales success in your furniture or mattress store.Sell A Million contains years of knowledge and wisdom that Pete has acquired though his experiences. I highly recommend it to any and everyone in the retail mattress and furniture industry.Gerry MorrisSell More MattressesThank You Pete! Your book Sell A Million is a gift to our industry. I am buying your book as a gift to my favorite store owners! Take the word mattress and furniture out of this book and insert any other industry and this book is still pure marketing gold. Home Furnishings is blessed to have a man like Pete who cares so deeply about his faith, his family, his customers and his industry.This book is packed with actionable (boots on the ground) wisdom that work in the real world. You won't find theory here. Pete does a fantastic job of equipping the reader with meaningful information that will drive business.Steven Covey said, "To know and not to do is really not to know". I believe there will be two types of people who read this book. People who take these words and apply them to their business forever changing their future in a powerful way.Doug StewartTrainer MEGA Buying GroupRead his book, try some of his proven ideas and you will be more successful........guaranteed!Rick LynchLynch & AssociatesI really thought Section #61 "Kodak Moments" was a great reminder of how important it is for potential customers to see happy satisfied customers. Although, conceptually it may seem a little corny at first these photos really do work. I noticed after reading your book that one of our top dealers in our entire company does this constantly & this has helped him achieve more Facebook likes and referral business than anyone.Jerry WilliamsRetail Service Systems Inc.Thanks Pete for helping us to all be better retailers.Marc YoungDirector of SalesBlackberry Creek MattressIn Sell A Million! Pete shares the benefit ofmore than thirty years in the industry. Pete is giving away the meat and potatoes of how he sold millions, so that you can too. The retail price of this book should have many more zeros at the end because this is a solid education in how he did it. You'd pay any consultant a small fortune to give you just a fraction of what Pete is giving away in this book.If you want to grow your sleep shop or furniture store, there's no better place to start than this book.Simon AronowitzThe Testimonial GuruI read your book in just one evening, I simplycouldn't put it down! I found a lot of useful marketingand selling advices and I'll surely put them in action into my business! Thanks again for writing such a truthful and inspiring book, our business niche needed it. Marco - Mattress retailer from ItalyFinally, a book that has been written by someone who walks the talk. Pete has been in the trenches for 30+ years and quite frankly it shows! The chapters are short and easy to digest and the tips make too much sense to ignore. And let's get something else straight, this ISN'T a book that's exclusively for furniture and mattress owners, it serves as a must read for ANYONE involved in business. I triple dog dare ya to read this book and then take the action necessary to create a business that makes more profit and allows you to work on your business not just in your business.Paul CastainVice President of Rock Star DevelopmentCastain Training Systems
Author: Yohan Jacob Publisher: ISBN: 9780595534388 Category : Business & Economics Languages : en Pages : 68
Book Description
Learn the ins and outs of retail and get your product on your favorite retailer's shelves. Thinking about selling your product to retailers? This no-nonsense guide walks you through the process of selling to and working with retailers-from designing, pricing, and presenting your products to getting repeat orders. Discover: The key questions that retail buyers will ask you How the four P's in marketing relate to retail and affect your bottom line How not to under-price your products Five ways to get a retail buyer's attention How to help retailers market your product Retail Bound: Learn How to Sell Your Products to Retailers helps entrepreneurs, inventors and small manufacturers learn how to get noticed by retail buyers big and small. Yohan Jacob has worked as both a sales rep and a merchandise buyer for retail, online, and catalog companies and has helped many prospective vendors break into the retail world."
Author: Kit Frick Publisher: Simon and Schuster ISBN: 153444971X Category : Juvenile Fiction Languages : en Pages : 416
Book Description
Working as a nanny in the Hamptons before starting college, Anna learns of her weird connection to a missing girl, but after she confesses to manslaughter a podcast producer helps reveal life-changing truths.
Author: Julius Panero Publisher: Watson-Guptill ISBN: 0770434606 Category : Architecture Languages : en Pages : 322
Book Description
The study of human body measurements on a comparative basis is known as anthropometrics. Its applicability to the design process is seen in the physical fit, or interface, between the human body and the various components of interior space. Human Dimension and Interior Space is the first major anthropometrically based reference book of design standards for use by all those involved with the physical planning and detailing of interiors, including interior designers, architects, furniture designers, builders, industrial designers, and students of design. The use of anthropometric data, although no substitute for good design or sound professional judgment should be viewed as one of the many tools required in the design process. This comprehensive overview of anthropometrics consists of three parts. The first part deals with the theory and application of anthropometrics and includes a special section dealing with physically disabled and elderly people. It provides the designer with the fundamentals of anthropometrics and a basic understanding of how interior design standards are established. The second part contains easy-to-read, illustrated anthropometric tables, which provide the most current data available on human body size, organized by age and percentile groupings. Also included is data relative to the range of joint motion and body sizes of children. The third part contains hundreds of dimensioned drawings, illustrating in plan and section the proper anthropometrically based relationship between user and space. The types of spaces range from residential and commercial to recreational and institutional, and all dimensions include metric conversions. In the Epilogue, the authors challenge the interior design profession, the building industry, and the furniture manufacturer to seriously explore the problem of adjustability in design. They expose the fallacy of designing to accommodate the so-called average man, who, in fact, does not exist. Using government data, including studies prepared by Dr. Howard Stoudt, Dr. Albert Damon, and Dr. Ross McFarland, formerly of the Harvard School of Public Health, and Jean Roberts of the U.S. Public Health Service, Panero and Zelnik have devised a system of interior design reference standards, easily understood through a series of charts and situation drawings. With Human Dimension and Interior Space, these standards are now accessible to all designers of interior environments.
Author: Publisher: ISBN: Category : Languages : en Pages : 140
Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author: Publisher: ISBN: Category : Languages : en Pages : 168
Book Description
Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.
Author: Bea Johnson Publisher: Simon and Schuster ISBN: 1451697686 Category : Biography & Autobiography Languages : en Pages : 294
Book Description
A practical guide for reducing waste in the home offers tools and tips for going "zero waste," discussing how to make cosmetics and cleaning supplies, pack lunches without plastic, and weed out unnecessary appliances. Shows how the author transformed her family's life for the better by reducing their waste to an astonishing 1 liter per year; part practical guide that gives readers tools & tips to diminish their footprint & simplify their lives. -- Publishers Description.
Author: Publisher: ISBN: Category : Languages : en Pages : 96
Book Description
The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.
Author: Joe Capillo
Author: Joe Capillo
Author: Pete Primeau
Author: John F. Lawhon
Author: Yohan Jacob
Author: Kit Frick
Author: Julius Panero
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Author: Bea Johnson
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