Author: Richard W. Lewis
Publisher: Journey Editions (VT)
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 294
Book Description
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
Absolut Book
Author: Richard W. Lewis
Publisher: Journey Editions (VT)
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 294
Book Description
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
Publisher: Journey Editions (VT)
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 294
Book Description
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
Liquor Advertising
Author: United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 190
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 190
Book Description
Liquor Advertising
Author: United States. Congress. Senate. Interstate and Foreign Commerce Committee
Publisher:
ISBN:
Category :
Languages : en
Pages : 360
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 360
Book Description
Reducing Underage Drinking
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309089352
Category : Medical
Languages : en
Pages : 761
Book Description
Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Publisher: National Academies Press
ISBN: 0309089352
Category : Medical
Languages : en
Pages : 761
Book Description
Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Liquor Advertising
Author: United States. Congress. Senate. Interstate and Foreign Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 498
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 498
Book Description
Liquor Advertising
Author: United States. Congress. Senate. Comm. on Interstate and Foreign Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 242
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 242
Book Description
Liquor Advertising Over Radio and Television
Author: United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 302
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 302
Book Description
Alcohol Advertising
Author: United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 516
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 516
Book Description
Advertising at the Crossroads (RLE Advertising)
Author: Max A. Geller
Publisher: Routledge
ISBN: 113666405X
Category : Business & Economics
Languages : en
Pages : 282
Book Description
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
Publisher: Routledge
ISBN: 113666405X
Category : Business & Economics
Languages : en
Pages : 282
Book Description
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
Alcohol in America
Author: United States Department of Transportation
Publisher: National Academies Press
ISBN: 0309034493
Category : Medical
Languages : en
Pages : 136
Book Description
Alcohol is a killerâ€"1 of every 13 deaths in the United States is alcohol-related. In addition, 5 percent of the population consumes 50 percent of the alcohol. The authors take a close look at the problem in a "classy little study," as The Washington Post called this book. The Library Journal states, "...[T]his is one book that addresses solutions....And it's enjoyably readable....This is an excellent review for anyone in the alcoholism prevention business, and good background reading for the interested layperson." The Washington Post agrees: the book "...likely will wind up on the bookshelves of counselors, politicians, judges, medical professionals, and law enforcement officials throughout the country."
Publisher: National Academies Press
ISBN: 0309034493
Category : Medical
Languages : en
Pages : 136
Book Description
Alcohol is a killerâ€"1 of every 13 deaths in the United States is alcohol-related. In addition, 5 percent of the population consumes 50 percent of the alcohol. The authors take a close look at the problem in a "classy little study," as The Washington Post called this book. The Library Journal states, "...[T]his is one book that addresses solutions....And it's enjoyably readable....This is an excellent review for anyone in the alcoholism prevention business, and good background reading for the interested layperson." The Washington Post agrees: the book "...likely will wind up on the bookshelves of counselors, politicians, judges, medical professionals, and law enforcement officials throughout the country."