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Author: Elena N. Malyuga Publisher: Springer ISBN: 3319687441 Category : Language Arts & Disciplines Languages : en Pages : 152
Book Description
This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.
Author: Elena N. Malyuga Publisher: Springer ISBN: 3319687441 Category : Language Arts & Disciplines Languages : en Pages : 152
Book Description
This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.
Author: Giuliana Garzone Publisher: Peter Lang ISBN: 9783039108893 Category : Business & Economics Languages : en Pages : 384
Book Description
This book explores the intercultural problems related to the widespread use of English in written and oral communication by native and non-native speakers in institutional and business settings. Each chapter looks at a different set of issues emerging from the confrontation of cultures across national, institutional and organizational discourse communities, taking an intercultural or cross-cultural approach. The focus is on workplace settings, both in institutional and business contexts (e.g. politics, public services, media, international corporate communication, advertising, business negotiations, etc.). The theme is all the more interesting today not only in consideration of the sheer magnitude of this phenomenon and its capillary spread, but above all on account of the pervasive penetration of English into professional and workplace contexts as a communication language also for local/internal communication. The complexity of intercultural communication as an object of research is reflected in the variety of the topics explored, the range of settings investigated, and the diversity of methodological approaches taken.
Author: Istvan Kecskes Publisher: Oxford University Press, USA ISBN: 0199892652 Category : Language Arts & Disciplines Languages : en Pages : 288
Book Description
In Intercultural Pragmatics, the first book on the subject, Istvan Kecskes establishes the foundations of the field, boldly combining the pragmatic view of cooperation with the cognitive view of egocentrism in order to incorporate emerging features of communication.
Author: Dawn Archer Publisher: John Benjamins Publishing Company ISBN: 9027260850 Category : Language Arts & Disciplines Languages : en Pages : 334
Book Description
Much like in everyday life, politeness is key to the smooth running of relationships and interactions. Professional contexts, however, tend to be characterised by a plethora of behaviours that may be specific to that context. They include ‘polite’ behaviours, ‘impolite’ behaviours and behaviours that arguably fall somewhere between – or outside – such concepts. The twelve chapters making up this edited collection explore these behaviours in a range of communication contexts representative of business, medical, legal and security settings. Between them, the contributions will help readers to theorize about – and in some cases operationalize (im)politeness and related behaviours for – these real-world settings. The authors take a broad, yet theoretically underpinned, definition of politeness and use it to help explain, analyse and inform professional interactions. They demonstrate the importance of understanding how interactions are negotiated and managed in professional settings. The edited collection has something to offer, therefore, to academics, professionals and practitioners alike.
Author: Elena N. Malyuga Publisher: Springer ISBN: 9813291036 Category : Language Arts & Disciplines Languages : en Pages : 336
Book Description
This book presents research into various types of professional discourse through the prism of the functional linguistics approach. Focusing mainly on practical aspects of speech, the book discusses various topics, such as structural, semantic, cognitive and pragmatic characteristics of professional discourse, argumentation strategies, humour in professional discourse, and word-building processes. It also highlights communicative effectiveness methods in professional discourse. Offering new ideas and discussing the latest findings, the book is intended for researchers, lecturers and professionals in the field.
Author: Juan Carlos Palmer Publisher: Peter Lang ISBN: 9783039109548 Category : Business & Economics Languages : en Pages : 356
Book Description
This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.
Author: Istvan Kecskes Publisher: Cambridge University Press ISBN: 110887939X Category : Language Arts & Disciplines Languages : en Pages : 1094
Book Description
Intercultural pragmatics addresses one of the major issues of human communication in the globalized world: how do people interact with each other in a language other than their native tongue, and with native speakers of the language of interaction? Bringing together a globally-representative team of scholars, this Handbook provides an authoritative overview to this fascinating field of study, as well as a theoretical framework. Chapters are grouped into 5 thematic areas: theoretical foundation, key issues in Intercultural Pragmatics research, the interface between Intercultural Pragmatics and related disciplines, Intercultural Pragmatics in different types of communication, and language learning. It addresses key concepts and research issues in Intercultural Pragmatics, and will trigger fresh lines of enquiry and generate new research questions. Comprehensive in its scope, it is essential reading not only for scholars of pragmatics, but also of discourse analysis, cognitive linguistics, communication, sociolinguistics, linguistic anthropology, and second language teaching and learning.
Author: Hans J. Ladegaard Publisher: Routledge ISBN: 1315468158 Category : Language Arts & Disciplines Languages : en Pages : 367
Book Description
From language classrooms to outdoor markets, the workplace is fundamental to socialisation. It is not only a site of employment where money is made and institutional roles are enacted through various forms of discourse; it is also a location where people engage in social actions and practices. The workplace is an interesting research site because of advances in communication technology, cheaper and greater options for travel, and global migration and immigration. Work now requires people to travel over great geographical distances, communicate with cultural ‘others’ located in different time zones, relocate to different regions or countries, and conduct business in online settings. The workplace is thus changing and evolving, creating new and emerging communicative contexts. This volume provides a greater understanding of workplace cultures, particularly the ways in which working in highly interconnected and multicultural societies shape language and intercultural communication. The chapters focus on critical approaches to theory and practice, in particular how practice is used to shape theory. They also question the validity and universality of existing models. Some of the predominant models in intercultural communication have been criticised for being Eurocentric or Anglocentric, and this volume proposes alternative frameworks for analysing intercultural communication in the workplace. This book was originally published as a special issue of Language and Intercultural Communication.
Author: Alexey Beskopylny Publisher: Springer Nature ISBN: 3031214323 Category : Technology & Engineering Languages : en Pages : 3287
Book Description
The book contains proceedings of the XV International Scientific Conference INTERAGROMASH 2022, Rostov-on-Don, Russia. The agro-industrial complex is the most extensive and vital industry. It is rapidly developing by introducing the latest technologies and automating various processes necessary for the functioning of this area. The book is dedicated to engineering technologies of precision farming and agricultural robotics. It includes studies on natural resources variability, sustainable soil management, Agro Big Data, Internet of Things, software and mobile apps for precision agriculture, smart weather for precision agriculture, simulations models and decision support systems, expert systems, DGPS, soil physical and chemical characteristic sensors, machinery, etc. Different types of agricultural robots are presented in the book: autonomous fruit picking robots, farming bots that can seed and water plants, test the soil and remove weeds, completely autonomous robot for ecological and economical ultra-high precision spraying and weeding, harvesting robots with the special vision systems that can “see” fruits and understand whether they're ripe and ready to pick, and others. Also, the book covers advances in agricultural biotechnology in such areas of research as crop production improvement practices, genetic modification, as well as microbial biotechnology in agriculture, etc. The book is aimed for scientists, researchers, and graduate students. It is also useful for representatives of regional authorities, as it gives an idea of existing high-tech solutions for agriculture. The book is written and edited by international researchers, academics, and experts in the corresponding research areas.
Author: Elena N. Malyuga
Author: Elena N. Malyuga
Author: Giuliana Garzone
Author: Istvan Kecskes
Author: Dawn Archer
Author: Elena N. Malyuga
Author: Elena N. Malyuga
Author: Juan Carlos Palmer
Author: Istvan Kecskes
Author: Hans J. Ladegaard
Author: Alexey Beskopylny