Lifestyle and Event Marketing PDF Download

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Lifestyle and Event Marketing

Lifestyle and Event Marketing PDF Author: Alfred L. Schreiber
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 296

Book Description
Shows marketers everywhere how to put the powerful principles of lifestyle marketing to work making money for their organizations. Explains the best ways to connect with customers' attitudes, beliefs, and aspirations through effective, sensitive campaigns to fight world hunger, save the rain forests, and sponsor arts and music festivals.
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