Author: Maha Narain MishraPublisher:
ISBN:
Category : Insurance companies
Languages : en
Pages : 526
Book Description
Study covers the period, 1972-1984.
Life Insurance Corporation of India: Marketing management
Author: Maha Narain MishraPublisher:
ISBN:
Category : Insurance companies
Languages : en
Pages : 526
Book Description
Study covers the period, 1972-1984.
Marketing Management
Author: Publisher: Atlantic Publishers & Distri
ISBN:
Category :
Languages : en
Pages : 558
Book Description
Strategic Marketing Management and Tactics in the Service Industry
Author: Sood, TulikaPublisher: IGI Global
ISBN: 1522524762
Category : Business & Economics
Languages : en
Pages : 415
Book Description
Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Marketing Management, 2nd Edition
Author: Arun Kumar & N. MeenakshiPublisher: Vikas Publishing House
ISBN: 8125942599
Category : Business & Economics
Languages : en
Pages : 969
Book Description
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Redefining Management Practices and Marketing in Modern Age
Author: Dr.Dilip B. PatilPublisher: Athrav Publications
ISBN: 9382795855
Category : Industrial management
Languages : en
Pages : 249
Book Description
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Author: Panwar, Upendra SinghPublisher: IGI Global
ISBN: 1522501444
Category : Business & Economics
Languages : en
Pages : 529
Book Description
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Marketing Management
Author: S. JayachandranPublisher: Excel Books India
ISBN: 9788174463623
Category : Marketing
Languages : en
Pages : 528
Book Description
This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Marketing Management: Text and Cases Indian Context
Author: Tapan K. PandaPublisher: Excel Books India
ISBN: 9788174465481
Category : Marketing
Languages : en
Pages : 780
Book Description
PERFORMANCE OF LIFE INSURANCE COMPANIES IN INDIA
Author: Dr. ARUNA RAVIPublisher: Archers & Elevators Publishing House
ISBN: 9388805410
Category : Antiques & Collectibles
Languages : en
Pages : 229
Book Description
An Evaluation of Life Insurance Business in India
Author: Dr. Anilkumar MPublisher: Lulu.com
ISBN: 0359274803
Category : Education
Languages : en
Pages : 300
Book Description
Life Insurance is a means of protection against financial loss arising from death. It is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. An entity which provides insurance is known as an insurer, insurance company, or insurance carrier. A person or entity who buys insurance is known as an insured or policyholder. Everyone faces dangers and risks in daily life.