Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth PDF Download

Author: Atul V. Minocha
Publisher: Lioncrest Publishing
ISBN: 9781544521220
Category : Business & Economics
Languages : en
Pages : 212

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Book Description
When it comes to your relationship with marketing, it's time to wipe the slate clean. You've been promised big results with a quick turnaround. You've been told that social media is a silver bullet for increased sales (so far, you haven't seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you're disappointed. You're frustrated. Perhaps you're close to giving up on marketing entirely, but something tells you that you shouldn't-you just need to know how to use it wisely.  In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you've been waiting for.

Author: Corey Sommers
Publisher: John Wiley & Sons
ISBN: 1118461576
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your sales force from relying on slides and other static sales tools during the sales process. Whiteboard Selling offers practical guidance and skills to enable marketing and sales teams to quickly adopt visual story telling practices that apply to today's fast-moving, competitive selling environment. Explains how to take a sales message inventory Illustrates how to design your visual stories Empowers your sales force to tell the story and extend the reach of visual storytelling Through the power of technology and effective storytelling, you and your team can create and deliver effective presentations that engage your customers, hold their attention, and win their business. Whiteboard Selling shows you how.

Author: Sherry Seethaler
Publisher: FT Press
ISBN: 0137008872
Category : Education
Languages : en
Pages : 228

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Book Description
“Comprehensive, readable, and replete with current, useful examples, this book provides a much-needed explanation of how to be a critical consumer of the scientific claims we encounter in our everyday lives.” —April Cordero Maskiewicz, Department of Biology, Point Loma Nazarene University “Seethaler’s book helps the reader look inside the workings of science and gain a deeper understanding of the pathway that is followed by a scientific finding—from its beginnings in a research lab to its appearance on the nightly news.” —Jim Slotta, Ontario Institute for Studies in Education, University of Toronto “How I wish science was taught this way! Seethaler builds skills for critical thinking and evaluation. The book is rich with examples that not only illustrate her points beautifully, they also make it very interesting and fun to read.” —Julia R. Brown, Director, Targacept, Inc. Don’t Get Hoodwinked! Make Sense of Health and Science News...and Make Smarter Decisions! Every day, there’s a new scientific or health controversy. And every day, it seems as if there’s a new study that contradicts what you heard yesterday. What’s really going on? Who’s telling the truth? Who’s faking it? What do scientists actually know–and what don’t they know? This book will help you cut through the confusion and make sense of it all–even if you’ve never taken a science class! Leading science educator and journalist Dr. Sherry Seethaler reveals how science and health research really work...how to put scientific claims in context and understand the real tradeoffs involved...tell quality research from junk science...discover when someone’s deliberately trying to fool you...and find more information you can trust! Nobody knows what new controversy will erupt tomorrow. But one thing’s for certain: With this book, you’ll know how to figure out the real deal–and make smarter decisions for yourself and your family! Watch the news, and you’ll be overwhelmed by snippets of badly presented science: information that’s incomplete, confusing, contradictory, out-of-context, wrong, or flat-out dishonest. Defend yourself! Dr. Sherry Seethaler gives you a powerful arsenal of tools for making sense of science. You’ll learn how to think more sensibly about everything from mad cow disease to global warming—and how to make better science-related decisions in both your personal life and as a citizen. You’ll begin by understanding how science really works and progresses, and why scientists sometimes disagree. Seethaler helps you assess the possible biases of those who make scientific claims in the media, and place scientific issues in appropriate context, so you can intelligently assess tradeoffs. You’ll learn how to determine whether a new study is really meaningful; uncover the difference between cause and coincidence; figure out which statistics mean something, and which don’t. Seethaler reveals the tricks self-interested players use to mislead and confuse you, and points you to sources of information you can actually rely upon. Her many examples range from genetic engineering of crops to drug treatments for depression...but the techniques she teaches you will be invaluable in understanding any scientific controversy, in any area of science or health. ^ Potions, plots, and personalities: How science progresses, and why scientists sometimes disagree ^ Is it “cause” or merely coincidence? How to tell compelling evidence from a “good story” ^ There are always tradeoffs: How to put science and health claims in context, and understand their real implications ^ All the tricks experts use to fool you, exposed! How to recognize lies, “truthiness,” or pseudo-expertise

Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Author: Hanya Yanagihara
Publisher: Vintage
ISBN: 0804172706
Category : Fiction
Languages : en
Pages : 833

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Book Description
NEW YORK TIMES BESTSELLER • A stunning “portrait of the enduring grace of friendship” (NPR) about the families we are born into, and those that we make for ourselves. A masterful depiction of love in the twenty-first century. NATIONAL BOOK AWARD FINALIST • MAN BOOKER PRIZE FINALIST • WINNER OF THE KIRKUS PRIZE A Little Life follows four college classmates—broke, adrift, and buoyed only by their friendship and ambition—as they move to New York in search of fame and fortune. While their relationships, which are tinged by addiction, success, and pride, deepen over the decades, the men are held together by their devotion to the brilliant, enigmatic Jude, a man scarred by an unspeakable childhood trauma. A hymn to brotherly bonds and a masterful depiction of love in the twenty-first century, Hanya Yanagihara’s stunning novel is about the families we are born into, and those that we make for ourselves. Look for Hanya Yanagihara’s latest bestselling novel, To Paradise.

Author: Patrick Bet-David
Publisher: Simon and Schuster
ISBN: 1982154810
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals. Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.

Author: Celeste Ng
Publisher: Penguin
ISBN: 0143127551
Category : Fiction
Languages : en
Pages : 337

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Book Description
A New York Times Book Review Notable Book of the Year • A New York Times Book Review Editors' Choice • Winner of the Alex Award and the Massachusetts Book Award • Named a Best Book of the Year by NPR, San Francisco Chronicle, Entertainment Weekly, The Huffington Post, BuzzFeed, Grantland Booklist, St. Louis Post-Dispatch, Shelf Awareness, Book Riot, School Library Journal, Bustle, and Time Our New York The acclaimed debut novel by the author of Little Fires Everywhere and Our Missing Hearts “A taut tale of ever deepening and quickening suspense.” —O, the Oprah Magazine “Explosive . . . Both a propulsive mystery and a profound examination of a mixed-race family.” —Entertainment Weekly “Lydia is dead. But they don’t know this yet.” So begins this exquisite novel about a Chinese American family living in 1970s small-town Ohio. Lydia is the favorite child of Marilyn and James Lee, and her parents are determined that she will fulfill the dreams they were unable to pursue. But when Lydia’s body is found in the local lake, the delicate balancing act that has been keeping the Lee family together is destroyed, tumbling them into chaos. A profoundly moving story of family, secrets, and longing, Everything I Never Told You is both a gripping page-turner and a sensitive family portrait, uncovering the ways in which mothers and daughters, fathers and sons, and husbands and wives struggle, all their lives, to understand one another.

Author: B.F Skinner
Publisher: Simon and Schuster
ISBN: 1476716153
Category : Psychology
Languages : en
Pages : 484

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Book Description
The psychology classic—a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled—from one of the most influential behaviorists of the twentieth century and the author of Walden Two. “This is an important book, exceptionally well written, and logically consistent with the basic premise of the unitary nature of science. Many students of society and culture would take violent issue with most of the things that Skinner has to say, but even those who disagree most will find this a stimulating book.” —Samuel M. Strong, The American Journal of Sociology “This is a remarkable book—remarkable in that it presents a strong, consistent, and all but exhaustive case for a natural science of human behavior…It ought to be…valuable for those whose preferences lie with, as well as those whose preferences stand against, a behavioristic approach to human activity.” —Harry Prosch, Ethics

Author: Bridget Brennan
Publisher: Crown Currency
ISBN: 0307450392
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.

Author: Jon Steel
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 330

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Book Description
Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.